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Celebrating MTV’s Anniversary with the Real Story of MTV
Manage episode 431746661 series 2506399
In honor of the 43rd anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.
See omnystudio.com/listener for privacy information.
98 حلقات
Celebrating MTV’s Anniversary with the Real Story of MTV
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Manage episode 431746661 series 2506399
In honor of the 43rd anniversary of MTV, we’re rereleasing a classic episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.
See omnystudio.com/listener for privacy information.
98 حلقات
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1 Stéphane Bancel: “The upside was changing humanity forever.” 34:03

1 Bonus Episode: Improbable Career Jumps 20:22

1 Bonus Episode: Secrets from the Marketing Masters 20:18

1 Martha Stewart Live at iHeart: “Living is a Limitless Subject Matter.” 23:38

1 Celebrating MTV’s Anniversary with the Real Story of MTV 52:59

1 Pitbull: “Anything you love you have to fight for.” 28:12

1 Ryan Seacrest: “I celebrate people, but I’m not the star.” 37:16

1 Andrew Jarecki: “People really do want to tell you their story.” 40:04

1 Scott Borchetta: “This is the future – we better figure this out.” 32:52

1 Kenneth Feld: “People make an organization.” 30:00

1 Kellyn Smith Kenny: “The working world is a team sport.” 37:23

1 Math & Magic Returns Thursday, February 29th 2:05
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