[EP. 75] Exploring SEO As Brand with Mordy Oberstein

The Redirect Podcast - SEO & SEM News & Discussions

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

منذ 9 أيام33:58

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33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

منذ عام واحد 47:36

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[EP. 75] Exploring SEO As Brand with Mordy Oberstein by BlackTruck Media + Marketing

88 حلقات

#Business #Redirect #BlackTruck Media Marketing

[EP. 75] Exploring SEO As Brand with Mordy Oberstein

The Redirect Podcast - SEO & SEM News & Discussions

published منذ عام واحد

MP3•منزل الحلقة

[EP. 75] Exploring SEO As Brand with Mordy Oberstein by BlackTruck Media + Marketing

88 حلقات

#Business #Redirect #BlackTruck Media Marketing

Wszystkie odcinki

1
[EP. 76] Measuring SEO Success In GA4 With Brie Anderson 43:11

منذ عام واحد43:11

43:11

In Episode 76 of The Redirect Podcast, we’re joined by Brie Anderson, Founder of Beast Analytics. A fellow speaker and educator on an international level, Brie makes it her mission to help brands collect, understand, and make proper use of their data. In this episode, we discuss the intricacies that make GA4 unique for digital marketers, and explore methodologies and functions that can make your data work better for you. https://blacktruckmedia.com/podcast/episode-76-measuring-seo-digital-marketing-success-in-ga4-with-brie-anderson/…

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[EP. 75] Exploring SEO As Brand with Mordy Oberstein 47:36

منذ عام واحد47:36

47:36

[EP. 75] Exploring SEO As Brand with Mordy Oberstein by BlackTruck Media + Marketing

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[EP. 12] BTW with BlackTruck - Unpacking Google's March 2024 Update 10:04

منذ عام واحد10:04

10:04

This episode of BTW w/BTM we dive into Google's March 2024 updates, their helpful content system that's aimed at overhauling spam, and the impacts this could have on SEO.

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[EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies 13:35

منذ عام واحد13:35

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[EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies by BlackTruck Media + Marketing

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[EP. 10] BTW with BlackTruck - Shopify Analytics Outages & The Future of Marketing Attribution 10:28

منذ عام واحد10:28

10:28

In this episode of BTW w/ BTM we're discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics and those operating in European markets. On November 1st there was an unexpected and poorly communicated policy update on customer data collection. We're unpacking what happened, the impact, discussions on transparency and future proofing attribution of marketing strategies.…

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[EP. 74] The Redirect Podcast - Generative AI & The Future of AI in SEO with Britney Muller 1:00:45

منذ عامين1:00:45

1:00:45

In Episode 74 of The Redirect Podcast, our special guest is Britney Muller, formerly HuggingFace AI and MOZ, to share a deep dive on generative AI and the implications it can have on marketers. We discuss details on the risks of large language models used by ChatGPT and Google's Bard, whether or not they should be used, have guardrails and there the lines are blurred ethically. Listen in as we unpack the future of AI.…

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[EP.9] BTW with BlackTruck - ChatGPT, Google Bard & The Impact AI Will Have on SEO 11:56

منذ عامين11:56

11:56

In EP. 9 of BTW with BlackTruck, we explore AI and the impact it will have on SEO. Discussions around the wildly popular ChatGPT, Google's recent Bard AI announcement, and how AI can be leveraged for good (and bad) in the world of search engine optimization. Can AI generated content be good - or can it get your site penalized? Give it a listen to better understand how this can impact your brand in the future.…

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[EP.8] BTW with BlackTruck - Changes to Managing Your Google Business Listings 7:15

منذ عامين7:15

7:15

In EP. 8 of BTW with BlackTruck, we walk through the major changes to how you are able to manage your Google Business Listings. Formerly known as Google MyBusiness, and now known as Google Business Profiles - managers of such listings will now be forced to editing those directly in the Search Engine Results Pages (SERPs). Give it a listen to better understand how this can impact how you manage your listings and what you can expect.…

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[Ep.7] BTW with BlackTruck - How Will Google's Helpful Content Update Impact Your Site? 11:25

منذ 3 أعوام11:25

11:25

In EP. 7 of BTW with BlackTruck, we breakdown the latest to come out of the search giant - Google's Helpful Content Update. While this is NOT a core algorithm update, it absolutely is aimed at content that has been written primarily for search and rankings - meaning it's not helpful to the user. Give it a listen to better understand how this can impact your content strategy in the future.…

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[Ep.6] BTW with BlackTruck] Will TikTok Dominate Google as a Search Engine? 6:57

منذ 3 أعوام6:57

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In Ep. 6 of BTW with BlackTruck, we dive into the concept that TikTok might be providing users with a better experience (and results?) then Google Search. Saving you the drama and the long reads of Twitter, we break down the gist of TikTok, why it could be a threat to Google, and what the future of both platforms could be in your digital strategy.…

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[Ep.5] BTW with BlackTruck] The Real Impact of Facebook's Outage on Your Brand 11:11

منذ 3 أعوام11:11

11:11

In Ep. 5 of BTW with BlackTruck, we explore the issues stemming from the widespread Facebook outage that took place on October 4, 2021. Skipping over what happened, we get into why it impacted brands the most, and what you can focus on should this happen in the future.

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[EP. 73] The Redirect Podcast - Women in Tech SEO & Gender Gaps Within the SEO Industry 32:56

منذ 4 أعوام32:56

32:56

In Episode 73 of The Redirect Podcast, our special guest is Areej AbuAli from Women in Tech SEO, to share with you all more about this great organization that highlights and supports women in the technical SEO field. We share in-depth talks on why the organization was started and learn more about gender gaps that are present within the SEO industry.…

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[EP.4] BTW with BlackTruck] Shopify Allows Robots.txt File Editing 9:58

منذ 4 أعوام9:58

9:58

In this episode of BTW with BTM, we discussed a major feature change to the popular e-commerce platform, Shopify, and that’s the ability to edit a site’s robots.txt file. Confirmed by Shopify’s CEO, it was announced this week that the feature would be rolled out to all users. SEO’s rejoice as this is a feature many in the community have been asking for years to have access to.…

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[EP. 72] The Redirect Podcast - The Role of SEO in Public Relations & Communications 44:03

منذ 4 أعوام44:03

44:03

In Episode 72 of The Redirect Podcast, we cover the role that search engine optimization (SEO) plays in public relations (PR) with the newest member of the BlackTruck Media + Marketing team, Derek DeVries. In-depth talks on SEO's influence on modern day communications, how the shifts in journalism and publications to the digital realm makes a stronger case for these two professions to be more closely aligned. Read more over at https://blacktruckmedia.com/podcasts/…

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[EP.3] BTW with BlackTruck] What is the Google Page Experience Update? 9:30

منذ 4 أعوام9:30

9:30

Episode 3 of BTW (by the way) with BlackTruck Media + Marketing, we discuss the upcoming Google Page Experience Update. Find out what are the areas you should be most concerned with and how it could impact your site. Follow along or read more at: https://blacktruckmedia.com/podcast/ep-3-btw-with-blacktruck-what-is-the-google-page-experience-update/…

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The Redirect Podcast - SEO & SEM News & Discussions « » [EP. 75] Exploring SEO As Brand with Mordy Oberstein

[EP. 75] Exploring SEO As Brand with Mordy Oberstein

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[EP. 75] Exploring SEO As Brand with Mordy Oberstein