Major League Baseball and Beyond: Web3 Fan Interactions Explained – with Eric Ginsberg of Candy Digital | S4 E23

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Curious to learn how blockchain can redefine your fandom experience?
Join us as we sit down with Eric Ginsberg, Group Director and Head of Marketing at Candy Digital, to explore the future of fan engagement through Web3. Eric brings invaluable insights into how his company is revolutionizing the space with digital collectibles that offer exclusive access and tangible proof of fandom. Learn about the transition from traditional terms like "NFT" to more accessible concepts like "collectibles," and discover the importance of community and a long-term vision in this evolving landscape. We also tackle the challenges of integrating Web2 methods with Web3 innovations, featuring partnerships with Major League Baseball, DC Comics, and Netflix.
In this episode, we break down the complex dynamics of engaging both Web2 and Web3 audiences. Eric delves into the fervent dedication of Web3 enthusiasts, who thrive on platforms like Discord and X, contrasted with mainstream tactics for Web2 audiences on Instagram and TikTok. Through storytelling and high-touch interactions, discover how Candy Digital's unique offerings, like the Bat Cowl, allow fans to be part of the narrative and even co-create characters with DC Comics. Eric also shares his experiences with culturally relevant marketing initiatives like the Revolt Summit, which celebrated hip-hop as a powerful cultural force.
Get ready for an inside look at the innovative world of experiential events and the expansion of AR and VR technology through digital collectibles. From collaborations with icons like Snoop Dogg and Issa Rae to live events and streaming on platforms like Revolt TV, we explore the multifaceted ways Candy Digital is enhancing fan engagement. This episode is packed with insights into creating lasting experiences that go beyond mere transactions, offering fans new and immersive ways to engage with their favorite content.
This episode was recorded through a Podcastle call on April 22, 2024. Read the blog article and show notes here: https://webdrie.net/major-league-baseball-and-beyond-web3-fan-interactions-explained-with-eric-ginsberg-of-candy-digital/

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1. Major League Baseball and Beyond: Web3 Fan Interactions Explained – with Eric Ginsberg of Candy Digital | S4 E23 (00:00:00)

2. How will Web3 redefine engagement and consumption of digital content in sports and entertainment marketing? (00:01:06)

3. What challenges have you encountered when merging worlds like sports and entertainment with Web3? (00:04:25)

4. How do you ensure that your efforts resonate with both audiences—the one familiar with Web3 and the one that isn't? (00:06:54)

5. How does Candy Digital ensure that each collectible becomes more than just a transaction, but a part of a larger narrative? (00:10:35)

6. How do you approach creating campaigns that are culturally relevant while also pushing the envelope in innovation? (00:12:23)

7. Can you explain how new revenue streams can be utilized in your role, considering the monetization aspect? (00:15:02)

8. How do you envision the future of digital collectibles and fan experiences in AR/VR, or what some might call the metaverse or spatial computing? (00:18:33)