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The B2B content flywheel playbook - with Dave Gerhardt
Manage episode 425631790 series 3579554
المحتوى المقدم من Erik Jacobson and Erik Jacobson from Hatch. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Erik Jacobson and Erik Jacobson from Hatch أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Dave Gerhardt (Founder, Exit Five) and Erik Jacobson (Founder, Hatch.fm) share approaches for building a B2B content flywheel in 2024.
Here's what was covered:
- (4:08) - What is a content flywheel?
- (10:06) - How do you get started with a content flywheel?
- (19:27) - The content flywheel process
- (26:21) - The thought leader + content team structure
- (31:55) - Content distribution goals and approach
- (44:43) - Who should help get the best content from the Thought Leader?
- (46:45) - Curating your LinkedIn feed
- (47:53) - The value and approach of newsletters
- (50:43) - Is X/Twitter still a viable channel for B2B?
- (54:01) The most important part of a content strategy
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Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to hatch.fm.
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