IT'SUGAR's Sweet Real Estate Strategy - Where We Buy #293

Where We Buy: Retail Real Estate with James Cook

IT'SUGAR is known for its extensive variety of treats and innovative products. It's a leader in what the company call "sugartainment." Jonathan Schwartz, Vice President of Real Estate and Business Development discusses the brand's latest endeavors, retail strategies, and future plans. The company often seeks locations in impulsive purchasing environments like Las Vegas, where they have six stores. The focus remains on tourist markets, lifestyle centers, urban locations, and premier properties. The company has the flexibility to adapt store sizes from 1,800 to 30,000 square feet, depending on the location.

Keisha Virtue is Senior Research Analyst for Retail at JLL.

James Cook is the Director of Retail Research in the Americas for JLL.

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