244: What To Do When Your Launch is Flopping

Her Empire Builder Show with Tina Tower

Player FM - Internet Radio Done Right

تمت الإضافة منذ قبل four أعوام

المحتوى المقدم من Tina Tower. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tina Tower أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Lipstick on the Rim

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Amy Schumer & Brianne Howey on the Importance of Female Friendships, Navigating Hollywood's Double Standards, Sharing Their Birth Stories, and MORE 50:05

منذ 20 يومًا50:05

التشغيل لاحقا

قوائم

إعجاب

احب

50:05

This week, in what might be the funniest episode yet, Molly and Emese are joined by co-stars Amy Schumer and Brianne Howey. They get candid about motherhood, career evolution, and their new film, Kinda Pregnant —which unexpectedly led to Amy’s latest health discovery. Amy opens up about how public criticism led her to uncover her Cushing syndrome diagnosis, what it’s like to navigate comedy and Hollywood as a mom, and the importance of sharing birth stories without shame. Brianne shares how becoming a mother has shifted her perspective on work, how Ginny & Georgia ’s Georgia Miller compares to real-life parenting, and the power of female friendships in the industry. We also go behind the scenes of their new Netflix film, Kinda Pregnant —how Molly first got the script, why Amy and Brianne were drawn to the project, and what it means for women today. Plus, they reflect on their early career struggles, the moment they knew they “made it,” and how motherhood has reshaped their ambitions. From career highs to personal challenges, this episode is raw, funny, and packed with insights. Mentioned in the Episode: Kinda Pregnant Ginny & Georgia Meerkat 30 Rock Last Comic Standing Charlie Sheen Roast Inside Amy Schumer Amy Schumer on the Howard Stern Show Trainwreck Life & Beth Expecting Amy 45RPM Clothing Brand A Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices…

منذ عام واحد 23:22

MP3•منزل الحلقة

Live launches can be tricky. They're extremely effective and so beneficial to your business, but we don't hit a home run every single time. I have had a few launches that didn't reach my expectations and today, I'm sharing with you what I do when that happens to increase results.

Let's get launching!

Resources Mentioned:

Free live launch checklist https://www.herempirebuilder.com/checklist

Get bonjoro: https://www.bonjoro.com/?ref=tinatower

Where to find Tina Tower:

Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder For full show notes visit: https://www.herempirebuilder.com/244 For the past episodes of the podcast visit https://www.herempirebuilder.com/podcast

274 حلقات

#Entrepreneur #Business #Marketing #Tina Tower #Personaldevelopment

244: What To Do When Your Launch is Flopping

Her Empire Builder Show with Tina Tower

published منذ عام واحد

MP3•منزل الحلقة

Let's get launching!

Resources Mentioned:

Free live launch checklist https://www.herempirebuilder.com/checklist

Get bonjoro: https://www.bonjoro.com/?ref=tinatower

Where to find Tina Tower:

274 حلقات

#Entrepreneur #Business #Marketing #Tina Tower #Personaldevelopment

كل الحلقات

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274: From Zero to Your First $1 – Getting Started in the Online Course Industry 26:10

منذ 4 أيام26:10

26:10

In this exciting first episode of our three-part series, Tina delves deep into the world of online courses, offering strategies that take you from the brink of an idea to making your very first dollar. Tina shares her wealth of experience as a business strategist, course creator, and best-selling author to guide ambitious women on their journey toward creating wealth, freedom, and impact. Whether you're just starting out or looking for motivation, this episode is packed with real insights to help you turn your dreams into reality. Introduction to the Series: Tina introduces a three-part series focusing on scaling online course businesses from zero to your first sale, then moving to six figures, and finally to creating your first million. Personal Reflections: Tina shares personal anecdotes about getting started and the significance of making that first sale. Dreams and Regrets: Discussion about the importance of going after your dreams and the common fears that hold people back from starting. Fear Setting Exercise: Tina mentions a TED Talk by Tim Ferriss about fear setting to manage and overcome the fear of failure. Four Steps to Your First Dollar: 1. Choose a Profitable Course Topic: Align your passion with expertise and market demand. 2. Validate Your Idea: Share your idea and gather feedback to ensure it's market-ready. 3. Sell Before You Create: Learn the importance of pre-selling your course to validate demand. 4. Deliver and Refine: Launch, gather feedback, and refine for future launches. Biggest Mistakes to Avoid: Tina outlines common pitfalls such as overcomplicating tech, waiting for a big audience, underpricing, and striving for perfection. Encouragement to Start: Tina emphasizes the importance of making that first sale and the fulfillment it brings. This episode is your call to action to take the leap and start your journey in the online course industry. Tune in and turn your dreams into reality!🎉 Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…

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273: From Revenue to Wealth: Strategies with Mel Abraham 57:07

منذ 19 يومًا57:07

57:07

My guest today is my friend and money expert, Mel Abraham! A former CPA turned entrepreneurial innovator and money mentor, Mel is renowned for his USA Today bestseller, "Building Your Money Machine: How To Get Your Money To Work Harder For You Than You Did For It!". Founder of The Affluence Blueprint™, The Legacy Factor™, and Thoughtpreneur™ Academy, Mel empowers individuals to achieve financial independence and create impactful lives. In our conversation, Mel shared how his personal journey as a single full-time dad and a health scare inspired his mission to democratize financial wisdom. He emphasized moving beyond revenue-focused mindsets to sustainable wealth-building strategies. Throughout the interview, Mel addressed common financial blind spots among entrepreneurs, providing practical steps to secure long-term financial futures. He highlighted strategies for turning businesses into wealth-generating assets, distilling insights gained from advising top course creators globally. Mel's approach goes beyond monetary success, encouraging a shift in money psychology to foster lasting wealth. He outlined a roadmap for financial independence tailored for entrepreneurs, stressing the importance of investment strategies amidst fluctuating incomes. Discussing growth and avoiding burnout, Mel redefined success, urging entrepreneurs to focus on profitability and cash flow rather than vanity metrics. He shared insights on generational wealth, emphasizing its broader significance beyond financial gains. Reflecting on his journey, Mel shared invaluable lessons, including critical mistakes in wealth-building and defining personal success beyond monetary achievements. His advice for entrepreneurs at various stages underscored the importance of strategic planning and holistic growth. Where to find Mel Abraham: Building Your Money Machine book link: YourMoneyMachineBook.com Instagram: https://www.instagram.com/melabraham9/ YouTube: https://www.youtube.com/@MelAbraham Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…

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272: Embracing Intuition in Business: Brigit Esselmont's Entrepreneurial Insights 42:15

منذ 26 يومًا42:15

42:15

In the latest episode of the "Her Empire Builder Show," I had the privilege of speaking with the incredible Brigit Esselmont, who transitioned from a passion for tarot reading to building a multi-million dollar business. Her journey is filled with valuable insights for entrepreneurs at any stage. 🎧 Tune in for an enriching conversation about blending intuition with entrepreneurship, managing growth, and redefining success. Here are 3 key takeaways that could change the way you approach your business: Intuitive Decision-Making: Brigit emphasizes the importance of aligning business goals with personal values and using intuition over external metrics to make critical decisions. True success is about personal alignment, not just societal expectations. Managing Growth and Teams: Building a business doesn't mean expanding for expansion's sake. Brigit's experience of reducing her team from 30 to 15 members to maintain effectiveness and align with her vision underlines the importance of sustainable growth. Redefining Success: Traditional metrics like revenue aren't the be-all and end-all. For Brigit, profit and personal satisfaction hold more weight. Tina Tower also shares her journey of seeking genuine contentment over external validation, opting for a simpler lifestyle that enables personal happiness and freedom. If you're looking for inspirational and practical advice on entrepreneurship, teamwork, and personal growth, this episode is a must-listen. 🎙️✨ 📚 Be sure to check out Brigit's new book, "Intuitive Manifestation," for deeper insights on setting aligned goals and becoming your future self. Where to find Brigit Esselmont: https://www.biddytarot.com https://www.instagram.com/biddytarot https://www.facebook.com/biddytarot https://www.youtube.com/biddytarot Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…

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271: 2025 Game Plan: The Big Changes I’m Making in My Business 33:11

منذ عام واحد33:11

33:11

In this episode of Her Empire Builder Show , I’m taking you behind the scenes to share the lessons and wins of 2024—and how they’re shaping the big changes I’m making in my business for 2025. You’ll hear: A candid breakdown of what worked well in 2024 and what didn’t quite hit the mark. The key shifts I’m making to align my business with my goals for growth, impact, and ease in 2025. How I’m doubling down on what’s successful while letting go of what no longer serves the business. This is your front-row seat to the strategy and evolution of Her Empire Builder . Join me for an honest, insightful look at the journey and the plans ahead—so you can take these lessons into your own business and grow alongside me. Let’s do this together!…

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270: What To Do When Sales Are Slow 24:41

منذ عام واحد24:41

24:41

Are sales slower than you’d like? Don’t worry—you’re not alone, and it’s not the end of the world! In this week’s episode of Her Empire Builder , we’re talking about how to turn slow sales into a time of growth and opportunity. 🙌 ✨ You’ll learn: Why sales slow down and what to do about it How to reconnect with your audience and re-ignite momentum Simple tweaks you can make to your offers to boost sales Proven strategies to boost visibility and keep things moving forward Don’t let a slow period stop your business from thriving! 🎧 Hit that download button and let’s turn this around together! 💥 Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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269: Next-Level AI - How to Maximize AI for Efficiency and Growth in Your Business 27:56

منذ عام واحد27:56

27:56

Ready to take your business to the next level? In this week’s episode of Her Empire Builder , we’re talking all things AI—and how you can use it to scale your business with more ease and efficiency than ever before. 🙌 ✨ You’ll learn: Practical ways to use AI for automating tasks and saving time How to boost your content creation, marketing, and customer insights with AI The common misconceptions about AI and why it’s easier than you think to get started My favorite AI tools to help you work smarter, not harder! If you want to grow your business without burning out, this is the episode for you. Hit that download button and let’s unlock the power of AI together! Free download here Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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268: Should You Run a Black Friday Sale? 20:28

منذ عام واحد20:28

20:28

With Black Friday around the corner, it’s decision time! Should you run a sale or stay out of the madness? In this week’s episode of Her Empire Builder , we’re breaking down everything you need to know to decide if a Black Friday sale is the right move for your business. ✨ You’ll learn: The pros and cons of running a Black Friday sale How to decide if it aligns with your goals Best practices for creating irresistible offers (without deep discounts) Alternatives to Black Friday sales that still build momentum If you’re debating whether to dive into Black Friday, hit that download button and let’s walk through it together! 🙌 Resources: Get the FREE Black Friday Campaign Guide to help you make your own Black Friday sale here To get on the list for our Black Friday Sale, go to: https://www.herempirebuilder.com/black Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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267: How to Get Unstuck: Finding Your Momentum Without Fear of Getting it Wrong 20:13

منذ عام واحد20:13

20:13

Hi friend! 🌟 Are you feeling a bit lost in your business and unsure of what to do next? You're not alone, and this week's episode of Her Empire Builder is just what you need to get back on track! Yay! In this episode, we’re jumping into some fun and easy steps to shake off indecision and overwhelm, helping you create that momentum you’ve been longing for! Whether it’s the jitters of failure, feeling like you’re going in circles, or just not having a clue where to kick things off—we’re here to help! Get ready to discover: 🌟 How to change your perspective on fear and stop it from holding you back 🌟 Easy and doable steps to make progress TODAY! 🌟 Breaking big goals into small, manageable tasks is super helpful! It makes everything feel a lot easier and more fun. Just take it step by step, and you'll be amazed at how much you can accomplish! The key to finding clarity is all about taking action (not striving for perfection!) Excited to break free and take your business to the next level? Go ahead and smash that download button, and let’s do this together! 🎧 Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here 1 Seen Like…

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266: Changing Disability Representation with Simone Eyles 29:59

منذ عام واحد29:59

29:59

Don't miss out on this amazing episode with Simone Eyles! Simone, the inspiring Founder of Disinfluencer, is dedicated to fostering inclusion in the media and entertainment industry for people living with disabilities, neurodiversity, and chronic illness. Her personal journey as a mother, caring for her son with a rare disease, fuels her unwavering commitment to creating a world where 1 in 5 individuals with disabilities are represented and empowered. Disinfluencer is not your typical creative talent agency. Through her social enterprise, she pioneers meaningful representation in mainstream media and offers employment opportunities for individuals with disabilities. In this episode, Simone shares her path from founding a startup to creating Disinfluencer, an impactful social enterprise dedicated to changing the portrayal of disability in media. She unveiled how her personal experiences, including being a mother to a teenager with disabilities, fueled her mission to provide meaningful employment opportunities for individuals with disabilities. Tune in to learn about her vision of taking disability mainstream, empowering businesses to be more inclusive, and the exciting future projects on her horizon. Where to find Simone Eyles: Instagram here Website here Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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265: Why We've Sold Our Dream Home 42:29

منذ عام واحد42:29

42:29

This is a bit more of a deeper personal episode from me. We recently sold our dream home because, well we got a new dream! I got tonnes of questions about it from shocked family and friends so I thought it would be a helpful episode. All about examining what we really want from life, why we do what we do, how much is enough - you know, the small stuff 😜 I don't have to grind. I don't have to hustle. I don't have to sacrifice my health, my happiness daily, my relationships, my friendships, my time with my kids. I don't have to sacrifice that. I can be happy with what I've got and I can have this and that. And that's what I want to be able to have. I hope it helps to spark a dream in you x Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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264: Building a Human Brand with Nicole Hatherly 38:41

منذ عام واحد38:41

38:41

As we stride into Episode 264 of the "Her Empire Builder Show," we're thrilled to feature the incredible Nicole Hatherley—a dynamic global brand strategist, professional speaker, executive coach, and inspiring entrepreneur! Nicole Hatherly is obsessed with Brand Strategy and Humans! She’s an award-winning global brand strategist, accredited professional speaker, executive coach, board advisor, and international awards judge with over 30 years experience creating innovative strategies for powerhouse brands like CommBank, TikTok, Foxtel, Woolworths, Electrolux, JC Penny, and Yahoo. An international keynote speaker sharing her brand and thought leadership insights, Nicole has shared the stage with visionaries such as Arianna Huffington, Seth Godin, and Brené Brown. As an Industry Fellow and adjunct instructor at the Queensland University of Technology, Nicole leads successful programs for academics and industry to activate their vital thought leadership to positively impact the world. Her in-demand work ‘branding humans’ (humanely 😉) transforms professionals, celebrities, sports stars, academics and thought leaders from hidden gems into industry luminaries. In her downtime, Nik's adventurous spirit sees her trekking to Everest’s base camp, surfing and hitting remote trails around the globe, embodying a life of exploration and discovery. Where to find Nicole Hatherly: Website here LinkedIn here Instagram here Join our Free AI Training for Course Creators here Join in our upcoming launch fun here Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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263: Turning Passion into Purpose with Sharon Collon 40:53

منذ عام واحد40:53

40:53

Just wrapped up an incredible session on the Her Empire Builder Show with Sharon Collon. Sharon is a credentialed award winning ADHD coach & consultant who is passionate about helping people with ADHD have functional and fun lives. Sharon uses her lived experience, 15 years of research and formal training at ADDCA to help and support those living with ADHD. When her first son was diagnosed with ADHD she felt incredibly alone. There was information about how to help the child, but there was nothing on how to support the whole family. The journey of raising her beautiful boys with ADHD was isolating and exhausting. The stress severely affected her health. She realised that she was only surviving each day and things had to change. She began researching ADHD and developing systems to work with the ADHD brain. She realised that she could change the environment around her children to work with their strengths. She loves anything that makes life with ADHD easier! Sharon's company, The Functional Family, has assisted over 35,000 families and individuals with ADHD. She has created online support groups where parents can ask questions, connect and support each other. She offers one on one coaching, parent mentoring, a blog, podcast, a membership and a 6 week online program. She wants to help those with ADHD get back their time and energy, but most importantly create space for the good stuff! Where to find Sharon Collon: Website here Podcast here Facebook here Instagram here Join our Free AI Training for Course Creators here Join in our upcoming launch fun here Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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262: From Stage Fright to Spotlight with Karyn McRae & Helen Lynch 44:24

منذ عام واحد44:24

44:24

Karyn McRae & Helen Lynch are two of my favourite humans! We’ve known each other in business for nearly 20 years and not only are they razor smart and absolute experts in design, but they’re also hilarious and so kind. Starting their business after attending university together, they’ve had a relationship spanning 3 decades! After building a successful Interior architecture firm, they moved into online courses in 2021 launching “Renovation Simplified” and launched their podcast, Two Gins In - A Designers Perspective. They’re sought after speakers and in today’s podcast episode they’re sharing how they went from being local experts, to nationwide success. Karyn McRae and Helen Lynch are the visionary founders of McRae + Lynch Design, a leading interior design firm based in southern Sydney, Australia. With over 15 years of experience, Karyn’s journey began with a focus on architectural drafting, evolving into a successful career in interior design. Helen complements this with her expertise in interior design and drafting, known for her attention to detail and client-focused approach. Together, they blend their skills, creativity, and dedication to create stunning, customized spaces that reflect their clients' unique styles. Find Karyn & Helen: Website here Instagram here Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here Join the Her Empire Builder waitlist here Want some free resources? We’ve got you covered. Click here…

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261: How to keep high live launch energy for a launch you actually love 42:49

منذ عام واحد42:49

42:49

Running a live launch is a course creators game day! There's high stakes and high energy! In this episode, I dive into the essentials for maintaining peak energy during your launch: From mindset hacks to physical energy boosters, strategic planning, and staying connected with your audience, I cover it all. Whether it's meditating for clarity or scheduling like a pro, these tips will help you thrive, not just survive, your next big launch. Join our Free AI Training for Course Creators here Join in our upcoming launch fun here Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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260: How AI can do the work of 5 team members in your online business 29:30

منذ عام واحد29:30

29:30

AI has changed the game! If you've dabbled but you want to use it a lot more, this ep will help get those creative juices flowing. Today, I’m diving deep into how AI can transform your workload, so you can focus on what you do best—creating amazing courses and connecting with your audience. 🌟 ✨ Here’s what you’ll learn: How to Use AI as Your Content Creation Sidekick: Write blog posts, social media content, and even course materials in a fraction of the time. AI’s got your back! Customer Support on Autopilot: Discover how AI-powered chatbots can handle inquiries 24/7, making sure your customers always feel heard and valued. Marketing & Sales Automation: Let AI craft your email sequences and sales funnels, so you can drive conversions while you sleep. 😴 AI as Your Project Manager: Stay organised and on track with AI tools that manage your tasks and timelines like a pro. Data Analysis Made Simple: Use AI to turn overwhelming data into actionable insights that help you make informed decisions. Join our Free AI Training for Course Creators: tinaweek.com Resources I'm loving: Descript here CastMagic here ManyChat here Metricool here QuillBot here Monday Project management here Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.