The First Customer - The proven strategies of CEO Whitney Stowell in building a sales pipeline

The First Customer

In this episode, I was lucky enough to interview Whitney Stowell, Founder and CEO of Cribworks.
Whitney discusses his entrepreneurial journey from a rural upbringing to navigating the fast-paced business world. Growing up on a farm instilled an entrepreneurial spirit in Whitney, who later transitioned into the professional realm by working in government and defense contracting. Whitney delves into his experience founding Cribworks and acquiring Old Glory, a professional rugby team, as its first customer, highlighting the challenges and strategies involved in educating the market about the sport.
Through strategic market segmentation and targeted outreach, Whitney outlines the approach to growing Old Glory's fan base and sponsorship opportunities. He emphasizes the importance of understanding the customer landscape and setting realistic goals for business growth. Today, Cribworks functions as a sales growth agency, helping clients enhance their sales pipelines, account management, and strategic partnerships. Whitney's insights into business development and leveraging local networks offer valuable lessons for aspiring entrepreneurs.
Prepare to be inspired as we delve into the entrepreneurial voyage of Whitney Stowell, and learn the art of strategic sales growth!
Guest Info:
Cribworks
https://www.cribworks.co
Whitney Stowell's LinkedIn
https://www.linkedin.com/in/whitney-stowell/
Connect with Jay on LinkedIn
https://www.linkedin.com/in/jayaigner/
The First Customer Youtube Channel
https://www.youtube.com/@thefirstcustomerpodcast
The First Customer podcast website
https://www.firstcustomerpodcast.com
Follow The First Customer on LinkedIn
http://www.linkedin.com/company/the-first-customer-podcast/