Lessons & Opportunities in the Legacy Group Travel Market (w/ Brian Jewell)

Tourpreneur Tour Business Podcast

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تمت الإضافة منذ قبل six عام

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-vanished">The Vanished</a></span>

1
The Vanished

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منذ 5 weeksمنذ 5w ago

إلغاء الاشتراك

شهريا

Join us on a journey into the perplexing world of disappearances, where individuals vanish without a trace, leaving behind a void filled with questions and speculation.

منذ عام واحد 52:35

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Mitch Bach talks with Brian Jewell, the Vice President and Executive Editor of Group Travel Leader, a media company representing tens of thousands of tour operators, travel agents, trip planners, many of whom have been in business for decades. Brian provides endless free resources for his community of small travel provider, and has learned countless lessons from decades in the industry.

There's a whole community of small, outbound multi-day tour operators who have been in business since the years and decades after WWII, since the beginning of the explosive growth of mass tourism. Those operators are at the ends of their careers, and the companies they've built offer a huge opportunity for acquisition, and also have learned lessons about finding niche markets and solidifying their business through personal relationships.

341 حلقات

#Business #Tour #Travelindustry #Tourpreneur LLC #MBA #Society #Travel #Entrepreneur #Activism #Experience #Tourpreneur

Tourpreneur Tour Business Podcast

Lessons & Opportunities in the Legacy Group Travel Market (w/ Brian Jewell)

Tourpreneur Tour Business Podcast

13 subscribers

published منذ عام واحد

MP3•منزل الحلقة

341 حلقات

#Business #Tour #Travelindustry #Tourpreneur LLC #MBA #Society #Travel #Entrepreneur #Activism #Experience #Tourpreneur

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منذ 6 أيام56:20

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منذ 5 weeks1:24:34

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منذ 6 weeks1:02:19

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منذ 11 weeks40:51

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منذ 12 weeks45:05

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منذ 13 weeks1:11:30

1:11:30

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منذ 16 weeks46:43

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منذ 17 weeks8:35

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منذ 24 weeks24:09

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Tourpreneur Tour Business Podcast

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How three successful TikTokers use social video to sell tours 1:13:03

منذ 26 weeks1:13:03

1:13:03

Mitch Bach interviews three tour guides and operators who have become extremely popular on TikTok: Megan Marod (@themegandaily) David Harry (@the_london_spy) John O'Sullivan (@oneminutetours) These guides have all harnessed the power of TikTok in different ways that suits their personality, goals, and markets. But they have one thing in common: they say the key to success is showing up authentically. In this episode they tell their story and share their tips and strategies on a variety of topics: What videos of theirs had viral success How to build authenticity and develop your own unique style Batch creation and other tips to streamline the creation process How to engage with your audience (and handle negative comments) Their experience with the Creator Fund and its monetization potential Whether and how to develop brand partnerships Collaborating with content creators Should you show up as a brand or an individual? How they measure success on the platform If you're interested in working with content creators, Tourpreneur has a new short course from an experienced creator on how to pitch and negotiate with creators, and criteria to look for when deciding who to partner with. Available to anyone with a Professional Membership . Show notes & more on tourpreneur.com !…

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منذ 27 weeks58:00

58:00

The Tourpreneur podcast is back! After a summer hiatus while operators were busy operating... we're returning to our weekly schedule of conversations and insights for the tours & activities industry. To kick off the fall season, TP partners Mitch Bach, Peter Syme and Chris Torres chat through everything that's been happening in the industry over the past month: What we hear about an industry 'slowdown' or 'softening' for tour operators, and whether it should change your business and marketing strategies AI: is it overhyped? Is the bubble bursting? Pete and Mitch debate humans vs. AI: what's the future hold? Will it be as revolutionary as the internet, or another overhyped flawed and failed technology like the Metaverse? the Google anti-trust ruling: how does a potential disruption in search affect operators? What Mitch learned about market positioning and B2B partnerships at the SYTA student youth travel conference in NYC The EU's new cookie law and its privacy implications for operators connecting with short term rental owners and other B2B strategies Peter speaking at WeTravel's travel tech innovation summit next week September 10-12, join our friends at WeTravel for a free ticket to their three-day virtual Travel Innovation Summit where you'll hear from Tourpreneur. Don't hesitate to get your ticket to our in-person multi-day tour operator conference Tourpreneur CONNECT in Marrakesh, Morocco Nov 18-21! And as always, you'll find show notes and more on tourpreneur.com…

Tourpreneur Tour Business Podcast

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منذ 35 weeks1:27:52

1:27:52

Excuse the length of this episode, but I jealously didn’t want to stop interviewing this week’s guest, Kyle Campbell, who runs her small-group multi-day tour company, Sudden Journeys. For some of you listening, this might be the episode you need to hear to relase yourself from the burden of thinking you have to keep producing more content to sell your tours. At first glance, this episode’s title might put you off: what do the seemingly “soft” words like vulnerability and empathy have to do with the hard realities and hustle of growing a tour business? Kyle shows you the answer is: everything! Her multi-day small group tour company has been built (and has doubled in size this past year) based on a strategy of thinking deeply about how to connect meaningfully with her guests, and how to express herself and her business authentically and vulnerably. She’s not posting often on social media, but when she does, it’s personal, thoughtful, and she’s built a small but fervent community of people who connect deeply with her message, and book her tours. Her commitment to being open and honest resonates deeply with her social media audience, and you'll hear about how important tour design is, from the welcome dinner ice breaker questions and tablescape to designing large periods of rest in her itineraries, to allow guests to leave feeling truly revitalized. ***Also, Kyle will be at Tourpreneur CONNECT, our multi-day tour operator conference in Marrakesh, Morocco in November if you want to meet her! *** Key Episode Takeaways Creating unforgettable experiences and connecting with travelers on a deeper level is crucial in the travel industry. Using evocative imagery, storytelling, and personal vulnerability can engage and inspire travelers. A “dimensional experience” that goes beyond facts and dates is more memorable and impactful. Travel has the power to transform and connect people, and it is important to create trips that leave travelers refreshed and with a deeper understanding of themselves and the world. Surprise and delight are powerful tools for designing memorable moments on tours. Creating a group experience that allows for autonomy and connection is key to fostering a sense of community among guests. When hiring and training tour leaders, it is important to find individuals who are passionate, organized, and willing to learn. Resources Show Notes on Tourpreneur.com Sudden Journeys website A sample Instagram post showing how Kyle uses long-form storytelling with a simple, evocative images to create a mood that connects with her audience. Here’s an example of Kyle’s itinerary document that is also deep storytelling along the way Mentioned in this episode: Join us for our TourpreneurCONNECT conferences! November 18-20 we're hosting CONNECT:Multiday in Marrakesh, Morocco, focused on learning and partnership building for multi-day tour businesses. And from February 17-19 we're hosting CONNECT:Profit in New York City for all tour operators looking for the latest sales and marketing skills to grow your business. Visit tourpreneur.com for more information.…

Tourpreneur Tour Business Podcast

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Maintaining Profit Margins and Growth in High-Demand Destination 48:21

منذ 37 weeks48:21

48:21

Host Peter Syme sits down with Ambrose Bittner , a seasoned operator of private customised tours across Asia. They delve into the intricacies of running a tour operation, touching on key aspects like process engineering, client communication, and the decision to outsource tasks versus keeping them in-house. Ambrose shares his journey through COVID-19, during which he invested in new back-office infrastructure and refined his booking process. They also explore the challenges of maintaining revenue growth while managing staffing and the delicate balance between business and personal life. Additionally, they look ahead to 2024 and 2025, discussing the evolving travel landscape in Asia and opportunities in Japan. Whether you're a small business owner in the travel industry or simply curious about the behind-the-scenes of bespoke tours, this episode offers valuable insights into overcoming challenges, leveraging AI, and strategically growing a tour operation business. Overview 00:00 Asia travel delayed, government loan assisted business. Staffing challenges. 06:02 Increased training needs post COVID for businesses. 10:18 Invested in back office infrastructure and website. 13:47 Early owner takes hit, recruit to profit. 16:40 Struggles with work-life balance, especially post-COVID. 18:12 Focusing on business and nonprofit work balance. 22:46 Operators facing challenges in staffing and training. 26:21 Preparing for Japan trip; staffing challenges expected. 31:13 Surviving with wife, diversifying after COVID. 33:31 Maximize investment in hot travel destinations. 38:25 Strategies to grow business through referrals important. 40:42 Outsource certain tasks, not client communication. 44:31 Customized tours in Asia, wide range of activities. 46:02 Choose accommodation based on your needs and budget.…

Tourpreneur Tour Business Podcast

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Content Marketing Strategies to Grow Your Tour Business 1:00:38

منذ 39 weeks1:00:38

1:00:38

Visit tourpreneur.com for more show notes. Tourpreneur is hosting two conferences! Join us in November in Marrakesh, Morroco for CONNECT:Multi-day, and in February in New York City for CONNECT:Profit. More info here . In this episode, Lia Garcia, CEO of Practical Wanderlust and Louisville Food Tours , shares her journey from starting a blog to becoming one of the largest travel blogs in the world. She discusses her monetization strategy, which includes ad revenue and affiliate marketing. Leah emphasizes the importance of authenticity, trust, and storytelling in content creation. She also provides insights on partnering with bloggers and tour operators, highlighting the value of building relationships and offering competitive commissions. Leah advises tour operators to focus on personal storytelling and finding ways to differentiate themselves from OTAs. Lia Garcia shares her strategies for affiliate marketing, SEO, email marketing, and scaling a food tour business. She emphasizes the importance of using native affiliate links and leveraging bloggers to promote tours. Lia also discusses her use of keyword research tools like KeySearch and her preference for simple tech tools like WordPress, Flowdesk, and ConvertKit. She highlights the effectiveness of lead magnets in building an email list and explains how she uses automated sequences to target customers at different stages of the buying cycle. Lia also talks about the challenges of scaling her business and the importance of establishing trust and authenticity through storytelling. Takeaways Authenticity, trust, and storytelling are key in content marketing. Building relationships with bloggers can drive sales and conversions. Tour operators should differentiate themselves from OTAs and offer competitive commissions. Personal storytelling and partnerships with bloggers can be effective strategies for tour operators. Consider the audience and buying cycle when selecting content creators. Consider using native affiliate links and partnering with bloggers to promote tours Use keyword research tools to optimize content and improve SEO Create lead magnets to incentivize email sign-ups and use automated sequences to target customers at different stages of the buying cycle Choose tech tools that are user-friendly and meet your specific needs Scaling a business comes with challenges, such as scheduling and finding the right balance Establish trust and authenticity through storytelling to build credibility with customers 00:00 — Introduction and Background 04:42 — Leah's Journey from Blogging to Content Marketing 08:17 — Monetization Strategy: Ad Revenue and Affiliate Marketing 11:48 — Partnerships with Tour Operators and Bloggers 16:33 — Developing a Blogging Strategy for Tour Operators 23:12 — Selecting the Right Content Creators for Partnerships 26:38 — Utilizing Booking Software and Automating Processes 29:28 — Differentiating Between Bloggers and Social Media Creators 33:05 — Optimizing SEO with Keyword Research 35:19 — Effective Email Marketing Strategies 38:15 — Choosing User-Friendly Tech Tools 45:14 — Challenges and Strategies for Scaling a Food Tour Business 53:25 — Building Trust and Credibility through Storytelling Mentioned in this episode: Join us for our TourpreneurCONNECT conferences! November 18-20 we're hosting CONNECT:Multiday in Marrakesh, Morocco, focused on learning and partnership building for multi-day tour businesses. And from February 17-19 we're hosting CONNECT:Profit in New York City for all tour operators looking for the latest sales and marketing skills to grow your business. Visit tourpreneur.com for more information.…

Tourpreneur Tour Business Podcast

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Beyond AirBNB: Essential Marketing and Partnership Strategies for Tour Operators 32:49

منذ 42 weeks32:49

32:49

In this episode, we'll unpack why building direct sales through SEO and website optimization, along with embracing paid advertising on platforms like Facebook, can be game-changing, despite being time-consuming. We'll also discuss the importance of feeding Google's business profile and the significance of robust content production for SEO and AI. But the conversation doesn't stop there. We dive into the critical need for human-to-human partnerships to build resilient businesses, especially in light of Airbnb's controversial decision to remove a significant portion of their experiences inventory. Whether you're a tour operator or a small business owner, this episode offers valuable insights on navigating these uncertain times, from exploring untapped opportunities to fostering real, local partnerships. Plus, stay tuned for two exciting resources we're launching this week – a comprehensive technology and partner directory and a free guide on optimizing your Google presence. Overview 00:00 Airbnb launches low-cost, high-value experiences. 03:44 Airbnb removing well-ranked experiences for partnership. 07:59 Customer takes precedence in $100 billion company. 13:42 Expand business by adding diverse partners cautiously. 16:43 Facebook advertising remains the best marketing platform. 19:26 SEO and PPC methods are changing, uncertain. 23:47 Build local business partnerships for sustained rewards. 26:31 Limited B2B partners yield 20% successful deals. 30:11 Tourpreneur offers valuable resources for business growth. 31:10 Thanks for listening, find notes at tourpreneur.com.…

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Tourpreneur Tour Business Podcast « » Lessons & Opportunities in the Legacy Group Travel Market (w/ Brian Jewell)

Lessons & Opportunities in the Legacy Group Travel Market (w/ Brian Jewell)

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Lessons & Opportunities in the Legacy Group Travel Market (w/ Brian Jewell)