Ep. 117 - How SaaS Companies Can Convert 30% More Web Traffic in 90 Days - with Sahil Patel, CEO of Spiralyze

SaaS Backwards - Reverse Engineering SaaS Success

If you went to the doctor for a sore throat and she said, “Last time I had one, this is what helped me get better” versus “I looked at the clinical trial evidence for 5000 people with your symptoms in your age range, geographics, and background,” which of those solutions is more viable?

That’s how Sahil Patel, CEO of Spiralyze views the world of A/B testing.

Spiralyze crawls and scrapes 34,000 websites that A/B test to find the repeat winners, analyze why they won, and run those same tests for its clients.

And the results are impressive–they often demonstrate a 20 to 30 percent lift in conversions from the traffic they’re already getting.

Even their homepage message guarantees a 30% conversion lift in 90 days.

Having been a client of Spiralyze at his previous company, Patel’s journey as their CEO harkens back to Victor Kiam’s famous 1979 ad boasting that he liked Remington razors so much that he “bought the company.”
This episode is ideal for CEOs and CMOs of B2B SaaS companies looking to gain insights on conversion rate optimization, A/B testing, and making specific quantitative claims to attract and convert leads effectively.

Key Takeaways from this episode:

• Is that video on your homepage hero helping you or hurting you?
• Why an email box next to your demo CTA will convert higher than sending to a landing page
• Why making bold, quantitative, and specific claims on your website will boost your credibility

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

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Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
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