559: Karinda Kinsler – Why you need to treat every photography client like a $20,000 client

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

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Karinda Kinsler of www.karindak.com is an accomplished and successful horse photographer based in Texas USA and works with clients around the country. Her sessions range from $650 to $6000 — not including any products or files.

However, equine photography isn't why I reached out for this interview. I was introduced to her by PhotobizX member Kim Kuhlman of Chile Dog Photography when she dropped this line in a recent email exchange…

I’m really excited to let you know that thanks to Karinda’s coaching, I closed a $18K sale yesterday. I still can’t believe it. 6X my highest sale to date. WOW!

Karinda has been in business for over 10 years, starting with weddings before adding newborn sessions. After 5 years, she changed her focus to equine photography and photography business coaching; by all accounts, she's fantastic at both.

In this interview, Karinda shares why you need to change your mindset, pricing and product offerings and treat every photography client like a $20,000 client. Hint, hint… it leads to MUCH larger photography sales for your business.

Here's some more of what we covered in the interview:

• How to achieve an $18,000 sale in equine photography
• How Kirinda transitioned from livestock photography to equine photography and business coaching
• Utilising a virtual assistant for various tasks sourced from a Facebook group
• Why phone calls are better than emails for client communication to establish a personal connection fast
• Focus on understanding client needs and desires before discussing pricing
• Tailoring photography services to each client's unique needs
• How to utilise open-ended questions to understand client values
• Using a tiered pricing model, emphasizing middle packages for larger photography sales
• Specializes in high-end horse portrait photography, with sales reaching $20,000
• Treating every client like they can afford the most expensive options
• Engaging in charity work, raising funds for pediatric cancer through photography
• The importance of offering high-end luxury products for significant sales
• How to implement and use a systematic approach to improve all aspects of your photography business
• How to showcase photography products creatively, including using truck tailgates for presentations
• Why you should be selling albums and folio boxes to increase sales and profit
• Discussing pricing with clients after the photo session to emphasize value
• Why you shouldn't use a traditional price list and instead customise pricing based on your client's needs
• Mindset and adopting a CEO mentality and client experience for success in your photography business

What’s on Offer for Premium Members

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Plus, special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Karinda shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any questions I missed or a specific question you’d like to ask Karinda or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here is the latest review…

★★★★★ My business wouldn’t be what it is today without PhotoBizX

Via Google by Eastern Connecticut and Rhode Island newborn and family photographer Dacia Vu, in the USA on March 29th, 2024.

I’ve been listening to Andrew’s podcast since 2017 and have been a premium member for almost as long. The value this podcast provides is unmatched.

Beyond the invaluable information you’ll get from listening, there is also the atmosphere of encouragement, community, and Andrew’s never-ceasing efforts to provide support to his listeners. He goes above and beyond to help fellow photographers and is always ready and willing to offer advice, tips, or just words of encouragement.

I’m so grateful to have found this podcast and community because I know my business wouldn’t be what it is today without it!

Links to people, places and things mentioned in this episode:

https://photobizx.com/karindak — THE UNICORN OF BUSINESS BOOKS FOR PHOTOGRAPHERS

Karinda K Equine Photography Website

Master Your Mind Money

Photography Business Tune Up with Karinda K. Facebook Group

Master Your Mind Money on Instagram

Master Your Mind Money Podcast

The Unicorn Of Business Books For Photographers

Episode 558: Kim Kuhlman – How to leverage high end products for larger photography sales

Thank you!

Thanks again for listening and to Karinda for coming on and sharing how to increase photography sales by incorporating a price list and products that allow clients to spend as much as they want on your photography. Then, get out of your way and treat every client like a $20k client.

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 559: Karinda Kinsler – Why you need to treat every photography client like a $20,000 client appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.