Growing Your Company Right Means Sticking To Your Values With Jeremy Gursey, President of Coffee Manufactory

From Persona To Personal

Jeremy Gursey is the President of Coffee Manufactory, a brand that’s goal is to make better coffee and make coffee better. His objective is to build a global brand that strives to perfect coffee roasting, tea production, and preparation. For several years, Jeremy served as the personal coffee chef for Cameron Diaz and Tom Cruise. He also prepared coffee and tea for the Seinfeld cast, where Larry David nicknamed him "Mocha Joe" and became the inspiration for the character on Curb Your Enthusiasm.

What you’ll learn in this episode:

Sustainability can have primary and secondary missions, but one is not more important than the other for businesses. Foremost, maintaining profitability is essential to advance sustainability ideals. But its overriding goal is to minimize the use of nonrenewable natural resources. When both objectives are met, brands can contribute to the planet's health and ecological balance.

For Jeremy Gursey, sustainability is not only an essential core value for his brand, but it’s also the foundational principle. As the President of Coffee Manufactory, he says sustainability is not only an essential company core value, it’s the foundational principle. The brand is built upon relationships with owners of small coffee farms where team members help work alongside farmers to bring in the crop. The farmers determine, from a sustainability perspective, the price of the coffee crop. Coffee Manufactory pays them more than that amount, which is reinvested in improving the local community.

On this episode of From Persona to Personal, Roger Hurni welcomes Jeremy Gursey, President of Coffee Manufactory, to discuss the importance of adhering to your core values when growing your brand. Jeremy shares how his company’s principles are the business' pillars and have been integral to its growth. He also discusses his time as a coffee chef to Tom Cruise and the cast of Seinfeld, describes what makes a great cup of coffee, and points out what separates Coffee Manufactory from its competitors.