Blending Coffees: Do Blends Deserve the HATE? – 03/13/2024

Valor Coffee Podcast

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We welcome our Director of Roasting Operations, Sam Smith, back for his third round on the progrum to discuss all things BLENDS. In our opinion, blends get more hate than they deserve, so we press into the topic and discuss why and how blends can be an awesome addition to a coffee menu, along with how we approach onboarding new blends and keeping a menu slot dialed year-round.
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00:00 Introduction and some football chatter
06:04 Welcoming Sam back to the progrum
06:58 Honey Processed coffees
08:22 Details about our box colors & why we want to expand our coffee menu
12:22 Why can’t we serve certain coffees all year?
16:15 On our seasonal blend, Swoon
22:52 Take us through the process of planning to make a blend, start to finish
28:12 Sample roasting
38:14 Dissecting the narrative that single origin coffees are better than blends
51:12 How we are brewing Swoon and what our team & guests are saying
58:39 How we keep coffees stocked year round as we grow
01:05:16 What is your favorite coffee you’ve ever roasted?
01:09:36 Shout out to Sam’s Dad
01:10:46 Conclusion