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How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)
Manage episode 406035281 series 3549902
How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month.
You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster.
But have you ever stopped to think about how you would spend it to get the greatest ROI?
Should you buy ads? Invest in better gear? Hire an editor or assistant?
In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest.
📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better
Topics Covered
00:00 Could we grow faster if we had more budget?
02:47 How much the average podcast spends on production & marketing
06:41 How much high-growth shows allocate to marketing
08:11 How we’d spend $500/month to grow
15:23 How we’d spend $2,500/mo to grow
27:23 How to figure out what brought people to your show
31:00 How we’d spend $10,000/mo to grow
38:03 Understanding your brand
50:24 Running retargeting ads to your podcast
52:33 How we’d grow our podcast with zero budget
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Descript
ConvertKit
Cast Magic
Calendly
Zapier
Chartable
Linkfire
Figma
Canva Pro
Complete the Podcast Marketing Trends 2024 Survey
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.
17 حلقات
How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)
Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
Manage episode 406035281 series 3549902
How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month.
You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster.
But have you ever stopped to think about how you would spend it to get the greatest ROI?
Should you buy ads? Invest in better gear? Hire an editor or assistant?
In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest.
📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better
Topics Covered
00:00 Could we grow faster if we had more budget?
02:47 How much the average podcast spends on production & marketing
06:41 How much high-growth shows allocate to marketing
08:11 How we’d spend $500/month to grow
15:23 How we’d spend $2,500/mo to grow
27:23 How to figure out what brought people to your show
31:00 How we’d spend $10,000/mo to grow
38:03 Understanding your brand
50:24 Running retargeting ads to your podcast
52:33 How we’d grow our podcast with zero budget
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Descript
ConvertKit
Cast Magic
Calendly
Zapier
Chartable
Linkfire
Figma
Canva Pro
Complete the Podcast Marketing Trends 2024 Survey
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.
17 حلقات
كل الحلقات
×![Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies podcast artwork](/static/images/64pixel.png)
1 A Quick Request (+ How to Win Free Podcast Marketing Training From Me) 4:31
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1 Introducing: Season 2 of Podcast Marketing Trends Explained 2:05
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1 Inside the Growth Strategies of Two of The Smartest Podcasters Alive 1:27:28
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1 Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes 59:40
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1 We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back) 1:00:57
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1 6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show) 1:08:50
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1 The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process) 1:02:06
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1 3 Creative Decisions That Dictate Your Show's Success… or Failure 51:35
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1 80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth 46:16
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1 How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget) 1:03:51
![Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies podcast artwork](/static/images/64pixel.png)
1 3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience 1:00:50
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1 Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?) 55:16
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1 Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth 37:15
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1 The Hard Truth About Growing A Podcast Today (& How You Can Beat the Odds) 42:37
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1 Welcome to Podcast Marketing Trends Explained 3:39
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