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المحتوى المقدم من Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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054: Alex Chesterfield on behavioural change at NatWest Group

21:56
 
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سلسلة مؤرشفة ("تلقيمة معطلة" status)

When? This feed was archived on February 15, 2025 07:07 (3d ago). Last successful fetch was on December 27, 2024 11:08 (2M ago)

Why? تلقيمة معطلة status. لم تتمكن خوادمنا من جلب تلقيمة بودكاست صحيحة لفترة طويلة.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 404797530 series 3556050
المحتوى المقدم من Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Alex is Head of Behavioural Risk at NatWest Group where she and her team develop innovative data-led ways to reduce the risk of poor outcomes for the bank, and customers, resulting from behavioural root causes.
She has also just regained her student card; as of September she started a part-time PhD at The London School of Economics!
She is also the author of the highly acclaimed ‘Poles Apart: Why People Turn Against Each Other, and How to Bring Them Together’, clearly a book for our times.
Show notes

  • Alex’s interest in tribalism, partisanship and a polarised, divided society
  • Pre-empting poor outcomes – prevention is better than cure
  • Social identity in the bank: what is driving behaviours and mindsets?
  • How are targets and goals designed?
  • How information is presented to customers (e.g. payment journeys) influences how they make decisions
  • Negative outcomes, fundamental attribution errors, complex systems and unintended harm
  • Customer behaviour online vs bricks and mortar
  • Perceptions of Alex’s team in the bank
  • Promoting shared goals and identity to get buy-in
  • How do we use behavioural science to create better customer experiences?
  • Designing better workplaces and customer journey environments so that behavioural change happens naturally

Please leave a review if you like the podcast; and share with friends. Your support makes us very happy!

  continue reading

85 حلقات

Artwork
iconمشاركة
 

سلسلة مؤرشفة ("تلقيمة معطلة" status)

When? This feed was archived on February 15, 2025 07:07 (3d ago). Last successful fetch was on December 27, 2024 11:08 (2M ago)

Why? تلقيمة معطلة status. لم تتمكن خوادمنا من جلب تلقيمة بودكاست صحيحة لفترة طويلة.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 404797530 series 3556050
المحتوى المقدم من Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Alex is Head of Behavioural Risk at NatWest Group where she and her team develop innovative data-led ways to reduce the risk of poor outcomes for the bank, and customers, resulting from behavioural root causes.
She has also just regained her student card; as of September she started a part-time PhD at The London School of Economics!
She is also the author of the highly acclaimed ‘Poles Apart: Why People Turn Against Each Other, and How to Bring Them Together’, clearly a book for our times.
Show notes

  • Alex’s interest in tribalism, partisanship and a polarised, divided society
  • Pre-empting poor outcomes – prevention is better than cure
  • Social identity in the bank: what is driving behaviours and mindsets?
  • How are targets and goals designed?
  • How information is presented to customers (e.g. payment journeys) influences how they make decisions
  • Negative outcomes, fundamental attribution errors, complex systems and unintended harm
  • Customer behaviour online vs bricks and mortar
  • Perceptions of Alex’s team in the bank
  • Promoting shared goals and identity to get buy-in
  • How do we use behavioural science to create better customer experiences?
  • Designing better workplaces and customer journey environments so that behavioural change happens naturally

Please leave a review if you like the podcast; and share with friends. Your support makes us very happy!

  continue reading

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