How the New York Adventure Club crafts special-access experiences aimed at locals (w/ Corey William Schneider)

Tourpreneur Tour Business Podcast

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تمت الإضافة منذ قبل six عام

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Species Unite

1
Jeff Kerr: Our First Amendment Right to Receive Communications (from Monkeys) 30:14

منذ 6 أيام30:14

التشغيل لاحقا

قوائم

إعجاب

احب

30:14

"It is a scientific fact that these macaques, like all other primates, including humans, are communicating. They communicate in much the same way we do - facial expressions, vocalizations, body postures, those kinds of things." - Jeff Kerr Jeff Kerr is PETA foundations Chief Legal Officer. I asked him to come on the show to talk about one of PETA’s current lawsuits against the National Institutes of Health (NIH) and Nathional Institute of Mental Health (NIMH). PETA is arguing that the monkeys being tested on in a government run facility are capable of communication (or “are communicating”). And that we have a constitutional right under the First Amendment to receive their communications. This could be a game changer in allowing us to see what’s really going on in labs that are funded by taxpayer money, and which have so far been censored from public view. PETA’s lawsuit follows years of NIH’s attempts to deny Freedom of Information requests banning PETA executives from its campus and illegally censoring animal advocates’ speech on NIH’s public social media pages. Through the lawsuit, PETA is seeking a live audio-visual feed to see and hear real-time communications from the macaques who have been kept isolated, used in fear experiments, and had posts cemented into their heads. Anthropologists and other scientists have studied macaque and other primate communications for decades and know that the monkeys communicate effectively and intentionally through lip smacking, fear grimaces, body language, and various cries and sounds—all of which constitute speech under the law. Primatologists can analyze that speech on a deeper level to share their stories with the world.…

منذ عام واحد 51:02

MP3•منزل الحلقة

From those experiences, which grew out of his personal desire to explore more of his home of New York City with other likeminded friends, he pivoted during Covid towards a wide variety of virtual tours.

Today the Adventure Club still does both. Corey's story can help operators everywhere understand how to develop product lines aimed at locals, and ancillary high-profit revenues through virtual tours at scale.

349 حلقات

#Business #Tour #Travelindustry #Tourpreneur LLC #MBA #Society #Travel #Entrepreneur #Activism #Experience #Tourpreneur

How the New York Adventure Club crafts special-access experiences aimed at locals (w/ Corey William Schneider)

Tourpreneur Tour Business Podcast

13 subscribers

published منذ عام واحد

MP3•منزل الحلقة

349 حلقات

#Business #Tour #Travelindustry #Tourpreneur LLC #MBA #Society #Travel #Entrepreneur #Activism #Experience #Tourpreneur

All episodes

Tourpreneur Tour Business Podcast

1
Building a Next-Generation Multi-Day Tour Brand through Community 1:06:43

منذ 9 أيام1:06:43

1:06:43

Katalina Mayorga is the powerhouse founder of El Camino Travel , a multi-day tour company reimagining the group trip experience for a new generation. But she's also much more than a tour operator. To sell her trips she's leaned heavily into community, creating a membership that serves not only as a customer base, but a space for likeminded 'bold women' to share recommendations and advice. And to power this community, she's created a new tech platform that is re-imagining the travel booking flow in an age where we're all drowning in the mediocre recommendations of AI and endless clickbait blog posts. In this episode, Tourpreneur's Mitch Bach talks to Katalina about: what it takes to design and market the group travel experience to millennials. what makes a great DMC relationship, from both perspectives. what social responsibility really means building a community-driven brand How to build a brand when you’re small the growing ‘nichification’ of travel ...and so much more. For show notes and more info, visit tourpreneur.com . And be sure to join nearly 20,000 Tourpreneurs in our bustling Facebook group . Timestamps 00:00 - Introduction to El Camino Travel 01:50 - Katalina's Journey to Founding El Camino 06:50 - Reinventing Group Travel Experiences 11:39 - Building Unique Travel Experiences 17:33 - Community Engagement and Co-Creation 23:54 - The Importance of DMC Relationships 32:12 - Defining Brand and Community in Travel 35:40 - Defining Your Customer Avatar 38:36 - Building a Strong Brand Identity 40:59 - The Role of the Founder in Brand Success 44:58 - Creating a Community Around Travel 50:18 - The Future of Travel and Community 57:43 - Navigating Conflict and Kindness in Travel…

Tourpreneur Tour Business Podcast

1
GetYourGuide analyzed 3.1 Million Reviews. Here’s What Tour Operators Need to Know. 51:44

منذ 14 يومًا51:44

51:44

We all know good reviews are important, but what deeper insights can reviews give us about our tour businesses, and our industry? To answer that, Anna Cashman, Head of B2B Brand & Insights for GetYourGuide, led an effort to analyze 3.1 million reviews with comments. Her team parsed the data to understand trends and takeaways for tour operators. She joins Peter, Chris and Mitch on the podcast to talk through what this all means for tour operators. We were surprised by some of the report's insights: What countries leave the most reviews? Who are the most critical reviewers? How many reviews ensures a successful product? Why are attractions so popular but so poorly reviewed? What kinds of tours get the best reviews? Download the Review Report GetYourGuide's Spring 2025 Unlocked Release for Suppliers Join GetYourGuide as a supplier Anna Cashman on LinkedIn…

Tourpreneur Tour Business Podcast

1
A Look at the New Airbnb Experiences Reboot 40:26

منذ 19 يومًا40:26

40:26

Well, the new Airbnb 2025 Summer Release is upon us. The just hosted a big, splashy launch event for its reboot of Experiences, and also introduced Airbnb Services, featuring dozens of categories of new bookable offerings, from nail care to personal chefs. What does this mean for the future of Airbnb, for the tours & activities sector, and for Experience Hosts? Let's dive in! Mitch Bach and Peter Syme invited Ben Gollan to share his insights. Ben is one of Airbnb's most popular NYC hosts, and has been with the platform since the early days. He's hugely optimistic about the new direction and investment Experiences is taking, and it's nice to hear his positivity about the platform's potential. Given the launch of Airbnb Services, Mitch and Pete look at what all of this means in the bigger picture for Airbnb, for the tours & activities sector, and where Airbnb gets it right and where there's room for improvement.…

Tourpreneur Tour Business Podcast

1
The Transformational Power of Walking (w/ Joao of Walking Mentorship) 1:20:25

منذ 23 يومًا1:20:25

1:20:25

Mitch Bach sat down with João Perre Viana, the founder of Walking Mentorship , to talk one thing we tour operators are all familiar with: walking. But not many of us design week-long trips where all you do is walk. Sometimes alone. Sometimes in a group. That's it. Beyond some shared meals and moments, there isn't much of a plan. Each group takes on a different spirit, but it's all guided by a mentor who along the way tries to facilitate and gently foster personal transformation. What that looks like is up to the individual guest. This conversation veered away from the nitty-gritty of business, and towards diving into the importance and magic of what we do as experience creators. For more show notes, visit tourpreneur.com . And be sure to join nearly 20,000 tour operators in our Facebook group ! 1. Introduction to Walking Mentorship [00:00:09] Joao’s background and origins in Portugal Is Walking Mentorship a tour company? 2. Joao’s Personal Journey and Spark for Walking Mentorship [00:01:16] The first Camino de Santiago in 1993 The impact of the walk and self-discovery Realization of a calling to this work 3. Founding and Early Development of Walking Mentorship [00:04:23] Corporate career delay and returning to the idea Email to “fools, friends, and family,” and pilot programs Early feedback and attempts to give up on the idea 4. The Nature of Walking Journeys as Transformational Experiences [00:07:14] Layers of experience: curiosity, physicality, purpose, self-understanding, spirituality, culture Doors in a room analogy for guiding participant journeys 5. Participant Freedom, Responsibility, and Structure [00:12:06] Emphasis on total freedom and responsibility Rare participant withdrawal and the ethos behind the program 6. Difference Between Typical Travel and Mentorship Walking Journeys [00:13:10] Critique of traditional, structured, checklist-driven tours Deprogramming guests and creating space for transformation 7. Risk, Challenge, and Your Personal “Everest” [00:17:26] Meaning of risk (internal vs. external threats) The “wolves” participants face within themselves Ensuring physical and psychological safety 8. Common Motivations and Unique Outcomes [00:19:55] The universal quest or search among participants Every individual’s unique journey and needs “There is no replay” principle 9. The Mentorship Structure and Methodology [00:22:20] Mentor’s responsibilities and boundaries Preparing participants for returning home Structured support with eventual independence 10. Designing for Difficulty and Personal Growth [00:26:53] Backpack packing as a life metaphor Balancing physical challenge with adaptability Reading the group and tailoring the journey 11. Practical Aspects and Device Usage [00:32:22] Approach to phone/device use on programs Fostering mindful interaction with technology 12. Lessons for Day Tour Operators and Short-Form Experiences [00:35:16] Applying listening, eye contact, and personalization even to short tours Offering small but impactful experiences 13. The Art of Listening and Asking Questions [00:40:04] Listening as a crucial guiding skill Asking questions through stories Techniques for prompting deep reflection 14. Walking Mentorship Methodology: “Survival Kit” [00:44:40] Four stages: Slowing Down, Reconnecting, Gaining Perspective, Taking Action Toolbox of facilitation methods and adapting to the moment 15. Working with Corporate Groups [00:51:36] Parallels between corporate groups worldwide Depth of impact in team environments Equalizing power structures and fostering trust 16. Empathy, Conflict, and the Power of Walking Side-by-Side [01:00:08] Walking as an equalizer, building empathy beyond verbal communication Practical examples with diverse and conflicting groups 17. Broader Mission and the Potential of the Travel Industry [01:06:15] The urgency of empathy-building travel experiences in a divided world Tourism’s unique opportunity and challenge 18. Reflections on Personal Growth and Lifelong Learning [01:03:16, resumes at 01:11:30] Lifelong curiosity, humility, and self-improvement Giving individuals autonomy and intention…

Tourpreneur Tour Business Podcast

1
Connectivity Series: Multi-Day Tour Connectivity - Past, Present & Future 49:19

منذ 5 weeks49:19

49:19

Kelly Tompkins is the Founder & CPO of ReserveX, building software infrastructure that connects the components of our whole industry: Multi-Day tours, Day tours, Travel Advisors, OTAs, Meta-Search, and more. He's also been in the industry for a long, long time. Together with Tourpreneur host Peter Syme, Kelly talks about where the industry has been, and where it's going. He specifically looks at the disconnects in selling multi-day tours, how API connectivity can open your company up to more sales channels, but also the challenges in creating digital multi-day inventory. Along the way he also talks to Peter about how AI will change tour booking flows, and much much more. As always, visit tourpreneur.com for more resources and join our nearly 20,000 member free Facebook community !…

Tourpreneur Tour Business Podcast

1
Connectivity Series: Demystifying APIs, and Why Tour Operators Should Care 45:28

منذ 7 weeks45:28

45:28

TP team members Mitch Bach and Peter Syme talk to Chris Mark, Head of Connectivity for GetYourGuide. As we continue our Connectivity Series, we're looking at the people building the plumbing that make our industry work. When you list your tour on GetYourGuide, you might not understand the way in which it gets shared on other platforms, and how it integrates with your booking software, to bring you more sales but also make the whole process seamless. We sat down with Chris who is one of the architects making best-in-class connectivity. He comes from the tech industry, specifically Uber Eats, and learned a lot about what it takes to build the tech the makes sure everything works together nicely. Listen to the end, because Chris shares his opinion on the value proposition about tour marketplaces. More info & links at tourpreneur.com…

Tourpreneur Tour Business Podcast

1
TP Exclusive: Chris Torres sells Tourism Marketing Agency (TMA) to the Trikon Group 30:58

منذ 10 weeks30:58

30:58

In this episode, Mitch Bach and Pete Syme interview fellow Tourpreneur partner Chris Torres, a seasoned marketing expert, who shares insights from his extensive career in the industry. Chris announces the sale of his business, discusses the evolving landscape of marketing, and emphasises the importance of storytelling and innovation in attracting customers. The conversation covers the differences between marketing strategies for day tours and multi-day tours, the significance of print marketing, and what tour operators should look for in a marketing agency. Chris also reflects on his future plans and the changes in his professional journey. Tourism Marketing Agency Trikon Group Read the full Press Release Takeaways Chris Torres has been in marketing and design since he was 16. He sold his business after 17 years to focus on new opportunities. Marketing is more crucial than ever in today's cluttered landscape. Agencies must adapt to technological changes and customer needs. Tour operators should invest in long-term marketing strategies. Video content is a powerful tool for differentiation. Understanding your customer is key to effective marketing. Print marketing remains relevant and impactful. Agencies should be evaluated based on results over time. It's important for operators to know when to move on from an agency, and vice versa. Chapters 00:00 Introduction to Chris Torres and His Journey 01:24 Chris Torres Announces Business Sale 03:48 The Importance of Marketing in Today's World 07:46 The Evolving Role of Marketing Agencies 11:06 What Tour Operators Should Look for in Agencies 13:30 When to Move On from an Agency 18:04 Day Tours vs. Multi-Day Tours Marketing Strategies 19:53 Standing Out in a Crowded Market 26:02 The Role of Print Marketing 27:34 Looking Ahead: Chris's Future Plans…

Tourpreneur Tour Business Podcast

1
Connectivity Series: Understanding How Travel Advisors work with Tour Operators 39:57

منذ 12 weeks39:57

39:57

As we continue our connectivity series, we look at the landscape of B2B sales for tour operators as it evolves thanks to new technology, connectivity, and companies changing how travel is sold. Evan Frank has been the CEO of a tour company (Context Travel), founder of a short-term rental pioneer (onefinestay), and is no co-founder of Fora Travel, leading the charge at reimagining the role of the travel advisor, updating it with new technology and a brand that suits a new demographic of advisor today. How Evan's seen the evolution of B2C and B2B distribution as a tour operator The evolving landscape of travel advisors, especially post-COVID. Discussion on the importance of multichannel distribution. Building a modern, networked community of advisors. Tips for tour suppliers to connect with travel advisors. The importance of networking and being proactive. The importance of building a personal brand and relationships. If you're interested in this potential sales channel for your business, this is a must-listen. Show notes on tourpreneur.com Join our 17,000-strong Facebook Community…

Tourpreneur Tour Business Podcast

1
Connectivity Series: Leveraging Short Term Rental Partnerships to Sell Tours 56:20

منذ 13 weeks56:20

56:20

This week we begin a mini-series on connectivity: interviews with people helping tour operators grow their B2B partnerships through tech tools that connect with other industry sectors. We start the series off looking at short term rentals. This is often a desired B2B relationship for tour operators, but one that's hard to decipher and connect with. Our guests are Karen Piscitelli, Founder of Explorabout and Annie Holcombe of the channel manager NextPax . Karen is building a platform to allow property managers to tap into inventory of unique bookable experiences, and Annie is an expert in the connectivity landscape for the short term rental market. We look at: how to understand the short term rental space strategies tour operators can use to creatively connect with property managers tech challenges in connecting properties to tours & activities working with OTAs like Airbnb vs. direct relationships with properties how Explorabout and Nextpax are thinking about channel management and the opportunity for designing tours in partnership with property managers opportunities in remote workers Show notes and more available at tourpreneur.com…

Tourpreneur Tour Business Podcast

1
Dan Christian's 5 Lessons From Large Multi-Day Tour Operators on Marketing & Scaling 1:24:34

منذ 18 weeks1:24:34

1:24:34

Dan Christian has spent decades in the industry working at some of the world's largest travel brands: The Travel Corporation, G Adventures, Lonely Planet. Today he's the host of the Travel Trends podcast and CEO of the Acceleration Team , helping travel companies achieve rapid growth. Dan knows marketing and business transformation like nobody else, and in this episode he spills the secrets of the world's largest companies: How do the largest tour companies really make their money? What have they learned about marketing tours? How do you scale up your operations efficiently as you add new regions? What does smart growth look like? How important is brand and USP? How do you leverage technology? What are the best distribution channels for selling your tours? Are travel advisors worth working with? More information... Show notes with more of Dan's insights Tourpreneur's full event schedule including CONNECT NYC in February, and our Tour Product Boot Camp in Berlin, March 3. Join our 16,000+ tour operator community on Facebook Get our free Tour Business Toolkit by joining our Community Hub…

Tourpreneur Tour Business Podcast

1
GetYourGuide’s Evolving Approach to Curating an Experience Marketplace (w/ Tao Tao, COO) 1:02:19

منذ 19 weeks1:02:19

1:02:19

GetYourGuide has recently surpassed 200 million tickets sold. Co-Founder & COO Tao Tao sits down with Tourpreneur's Mitch Bach, Peter Syme and Chris Torres to talk about the challenges and surprises of 16 years of scaling an online experiences marketplace. As always, we focus on takeaways for tour operators as Tao Tao shares data and insights. We examine the tensions inherent in balancing the needs of both suppliers and travelers, especially when it comes to curation—and Tao Tao shares news of new steps they're taking to curate their tour offerings and ensure quality. We covered a lot in a one-hour conversation: what he's seen as changing customer behavior and how this impacts operators what kinds of tours GetYourGuide is really looking for, and what sells wel how to handle late booking windows, and how customers are discovering tours much earlier in the customer journey thorny supplier issues like commissions, late bookings, cancellation cut-off times, and more how to balance customers' evolving needs with the needs of suppliers why there is polarization in the industry regarding the opinion of OTAs how an experience marketplace is different than other travel OTAs how a brand like GetYourGuide can inspire customer loyalty pricing: how do you create a marketplace that doesn't just compete on price how to make sure you have enough tours to serve a variety of customers, but enough curation to ensure quality thoughts on how AI is and will be used behind the scenes and in front of customers in the future to discover and experience travel multi-day travel: is it a future avenue they're thinking about? Upcoming Tourpreneur events: Feb 18-20, 2025: New York City - TourpreneurCONNECT , focused on scaling your operations, sales, and marketing strategies March 3, 2025: Free Pre-ITB Tourpreneur Business Workshop at GetYourGuide Headquarters View our whole global calendar of meetups and conferences…

Tourpreneur Tour Business Podcast

1
The 70-20-10 Rule for Preparing for 2025 40:51

منذ 23 weeks40:51

40:51

A Christmas Eve gift for you! We're just days away from 2025, so it's clearly time to start thinking about how you're going to grow and improve your business next year! Tourpreneur hosts Mitch Bach and Peter Syme have a conversation about what Pete calls the 70-20-10 rule for how to spend your time doing business development in the off season. (You'll have to listen to find out). We cover topics such as: Leading guide training and innovation workshops finding new sales partners looking at your finances a system for figuring out what's working and what's not And so much more. Thank you all so much for being supporters and listeners of Tourpreneur in 2024. We have so much in store for you for next year. Join Tourpreneur.com for free courses, resources, and full archives of all our podcasts Attend one of dozens of global meetups in 2025…

Tourpreneur Tour Business Podcast

1
6 Easy Fixes to Improve Your Tour Business Immediately 45:05

منذ 24 weeks45:05

45:05

TP hosts Mitch Bach, Peter Syme and Chris Torres have just returned from their California Road Show, in partnership with GetYourGuide. We spent a week hosting business development workshops in San Francisco, Santa Cruz, Santa Barbara, and Los Angeles, meeting dozens of operators in all sorts of verticals. Thanks to everyone who showed up, and to GetYourGuide who shared regional data on travel trends and customer behavior insights relevant to the local market. The Tourpreneur team paired that data with live business audits. The results were surprising. In this episode, we look at 6 easy fixes to your tour business that we repeatedly saw in the operators we audited, as well as the top 6 sales channels—according to the operators attending—that are working right now. We dig into the why of it all, and Peter does his best Grumpy Grinch impression. All the resources and events we mentioned are available at tourpreneur.com…

Tourpreneur Tour Business Podcast

1
Scaling a DMC that's Challenging Conventions & Changing Communities (w/ Rodrigo Atuesta of Impulse Travel) 1:11:30

منذ 26 weeks1:11:30

1:11:30

This episode is going to inspire and surprise you. Rodrigo Atuesta is the CEO of Impulse Travel. From humble beginnings as a guide and Couch Surfer, Rodrigo and his partners have built a DMC in Colombia that has now served over 30,000 travelers. But the way he's built it has been extraordinary, challenging assumptions about how DMCs should work, and understanding the responsibility and power that a travel company has to transform destinations. In this far-reaching conversation, Tourpreneur's Mitch Bach talks a variety of topics with Rodrigo: What he learned about hospitality and “meaningful interactions” from his days of Couch Surfing how he participates in and hosts FAM trips with agents to promote his business and country how to challenge and change global stereotypes about Colombia his approach to the “co-creation” process as a DMC working with tour operators the surprising lessons learned from his experience with Booking.com’s Booking Booster accelerator program what true leadership … soft skills, good leadership is the capacity to reinvent yourself. Learning to be vulnerable in leadership perspectives. the importance of thinking intentionally about company culture as you build your company, not after. his discovery of how developing tourism in a community, and fostering local leadership brought change and impact to a community… watching the murder rate drop. how you can build a company as a response to a need within a community, rather than imposing your vision on a place. His team's HEART design process for product development: (Human Encounters & Connection, Economic Opportunity, Authenticity, Regenerative Narratives, Top Notch) his thinking around how to tell the story of Colombia and develop tourism in a way that improves communities and changes narratives how Impulse takes travelers' assumptions about what they want to do (see Pablo Escobar sights) and changes those intentions into something positive how his DMC builds bridges with other tour operators through partnerships, creating an association, and supporting each other to grow the whole pie. Impulse's surprising “total transparency” model, in which they disclose everything down to the penny to the client! My favorite quote from the episode: "A true leader is anyone who is aware of their impact on other people, and acts on this awareness.” For more information, visit tourpreneur.com . And don't forget great upcoming TP events! the Tourpreneur California Road Show starting December 8, 2024 thanks to our partnership with GetYourGuide TourpreneurCONNECT:NYC sales & operations conference in February Tourpreneur Shindigs — global small group meetups in dozens of countries around the world Visit our global events calendar here .…

Tourpreneur Tour Business Podcast

1
Rethinking Travel Necessity and Sustainability with Xavier Font 46:43

منذ 29 weeks46:43

46:43

In this episode of Tourpreneur, we dive into the intricacies of sustainable travel with Xavier Font, a seasoned expert in travel and sustainability. With over two decades of experience and a professorship at the University of Surrey, Xavier brings a wealth of knowledge to our discussion. We explore the necessity of rethinking travel for environmental reasons and the potential for combining work and travel for greater efficiency and satisfaction. Xavier emphasizes designing meaningful travel experiences that foster personal interactions, rather than purely focusing on technical sustainability measures. We also tackle the growth of sustainable consumer interest, the implications of certifications like B Corp, and the practical steps small to medium-sized operators can take to integrate sustainability. Join us as we unpack the opportunities and challenges facing the travel industry and discover how tour operators can lead the charge towards a more sustainable future.…

Tourpreneur Tour Business Podcast

1
Strategies to Attract Corporate Clients for Tour Operators 8:35

منذ 30 weeks8:35

8:35

Today, we're tackling a crucial topic for those looking to expand their business into new territories: B2B marketing strategies for tour operators. If you're aiming to attract corporate clients or promote team-building experiences, this episode is a must-listen. Chris Torres provides some quick tips on how to build a strong brand, utilise SEO, leverage targeted ads, and make the most of platforms like LinkedIn and Facebook to grow your business in the corporate marketplace. Whether you're new to this or looking to refine your approach, these tips will help position you as a trusted expert in the industry and pave the way for higher revenue and profit margins. So, let's get started!…

Tourpreneur Tour Business Podcast

1
Can Airbnb's Third Attempt at Experiences Succeed? 24:09

منذ 37 weeks24:09

24:09

In this quick episode, Tourpreneur partners Peter Syme and Chris Torres dive into the latest buzz around Airbnb's third attempt to amplify their experiences offering. Despite previous failures, Airbnb is pushing hard again, proclaiming that experiences represent a massive market opportunity. But can they succeed this time? Peter and Chris weigh in on the challenges Airbnb faces, from curating high-quality experiences to ensuring sustainable pricing for operators. They discuss the potential pitfalls of relying on non-professional hosts and the importance of integrating API connectivity for seamless bookings. Will Airbnb's powerful brand and vast resources finally turn the tide? Tune in as our hosts dissect the prospects of Airbnb becoming a major player in the experiences sector and share insights on what needs to change for this ambitious venture to thrive. For more, visit tourpreneur.com…

Tourpreneur Tour Business Podcast

1
How three successful TikTokers use social video to sell tours 1:13:03

منذ 38 weeks1:13:03

1:13:03

Mitch Bach interviews three tour guides and operators who have become extremely popular on TikTok: Megan Marod (@themegandaily) David Harry (@the_london_spy) John O'Sullivan (@oneminutetours) These guides have all harnessed the power of TikTok in different ways that suits their personality, goals, and markets. But they have one thing in common: they say the key to success is showing up authentically. In this episode they tell their story and share their tips and strategies on a variety of topics: What videos of theirs had viral success How to build authenticity and develop your own unique style Batch creation and other tips to streamline the creation process How to engage with your audience (and handle negative comments) Their experience with the Creator Fund and its monetization potential Whether and how to develop brand partnerships Collaborating with content creators Should you show up as a brand or an individual? How they measure success on the platform If you're interested in working with content creators, Tourpreneur has a new short course from an experienced creator on how to pitch and negotiate with creators, and criteria to look for when deciding who to partner with. Available to anyone with a Professional Membership . Show notes & more on tourpreneur.com !…

Tourpreneur Tour Business Podcast

1
TP Coffee Talk: What's been happening in the tours & activities industry? 58:00

منذ 40 weeks58:00

58:00

The Tourpreneur podcast is back! After a summer hiatus while operators were busy operating... we're returning to our weekly schedule of conversations and insights for the tours & activities industry. To kick off the fall season, TP partners Mitch Bach, Peter Syme and Chris Torres chat through everything that's been happening in the industry over the past month: What we hear about an industry 'slowdown' or 'softening' for tour operators, and whether it should change your business and marketing strategies AI: is it overhyped? Is the bubble bursting? Pete and Mitch debate humans vs. AI: what's the future hold? Will it be as revolutionary as the internet, or another overhyped flawed and failed technology like the Metaverse? the Google anti-trust ruling: how does a potential disruption in search affect operators? What Mitch learned about market positioning and B2B partnerships at the SYTA student youth travel conference in NYC The EU's new cookie law and its privacy implications for operators connecting with short term rental owners and other B2B strategies Peter speaking at WeTravel's travel tech innovation summit next week September 10-12, join our friends at WeTravel for a free ticket to their three-day virtual Travel Innovation Summit where you'll hear from Tourpreneur. Don't hesitate to get your ticket to our in-person multi-day tour operator conference Tourpreneur CONNECT in Marrakesh, Morocco Nov 18-21! And as always, you'll find show notes and more on tourpreneur.com…

Tourpreneur Tour Business Podcast

1
Putting Vulnerability and Empathy at the Heart of Your Tour Business Strategy (w/ Kyle Campbell of Sudden Journeys) 1:27:52

منذ 48 weeks1:27:52

1:27:52

Excuse the length of this episode, but I jealously didn’t want to stop interviewing this week’s guest, Kyle Campbell, who runs her small-group multi-day tour company, Sudden Journeys. For some of you listening, this might be the episode you need to hear to relase yourself from the burden of thinking you have to keep producing more content to sell your tours. At first glance, this episode’s title might put you off: what do the seemingly “soft” words like vulnerability and empathy have to do with the hard realities and hustle of growing a tour business? Kyle shows you the answer is: everything! Her multi-day small group tour company has been built (and has doubled in size this past year) based on a strategy of thinking deeply about how to connect meaningfully with her guests, and how to express herself and her business authentically and vulnerably. She’s not posting often on social media, but when she does, it’s personal, thoughtful, and she’s built a small but fervent community of people who connect deeply with her message, and book her tours. Her commitment to being open and honest resonates deeply with her social media audience, and you'll hear about how important tour design is, from the welcome dinner ice breaker questions and tablescape to designing large periods of rest in her itineraries, to allow guests to leave feeling truly revitalized. ***Also, Kyle will be at Tourpreneur CONNECT, our multi-day tour operator conference in Marrakesh, Morocco in November if you want to meet her! *** Key Episode Takeaways Creating unforgettable experiences and connecting with travelers on a deeper level is crucial in the travel industry. Using evocative imagery, storytelling, and personal vulnerability can engage and inspire travelers. A “dimensional experience” that goes beyond facts and dates is more memorable and impactful. Travel has the power to transform and connect people, and it is important to create trips that leave travelers refreshed and with a deeper understanding of themselves and the world. Surprise and delight are powerful tools for designing memorable moments on tours. Creating a group experience that allows for autonomy and connection is key to fostering a sense of community among guests. When hiring and training tour leaders, it is important to find individuals who are passionate, organized, and willing to learn. Resources Show Notes on Tourpreneur.com Sudden Journeys website A sample Instagram post showing how Kyle uses long-form storytelling with a simple, evocative images to create a mood that connects with her audience. Here’s an example of Kyle’s itinerary document that is also deep storytelling along the way Mentioned in this episode: Join us for our TourpreneurCONNECT conferences! November 18-20 we're hosting CONNECT:Multiday in Marrakesh, Morocco, focused on learning and partnership building for multi-day tour businesses. And from February 17-19 we're hosting CONNECT:Profit in New York City for all tour operators looking for the latest sales and marketing skills to grow your business. Visit tourpreneur.com for more information.…

Tourpreneur Tour Business Podcast

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Maintaining Profit Margins and Growth in High-Demand Destination 48:21

منذ 49 weeks48:21

48:21

Host Peter Syme sits down with Ambrose Bittner , a seasoned operator of private customised tours across Asia. They delve into the intricacies of running a tour operation, touching on key aspects like process engineering, client communication, and the decision to outsource tasks versus keeping them in-house. Ambrose shares his journey through COVID-19, during which he invested in new back-office infrastructure and refined his booking process. They also explore the challenges of maintaining revenue growth while managing staffing and the delicate balance between business and personal life. Additionally, they look ahead to 2024 and 2025, discussing the evolving travel landscape in Asia and opportunities in Japan. Whether you're a small business owner in the travel industry or simply curious about the behind-the-scenes of bespoke tours, this episode offers valuable insights into overcoming challenges, leveraging AI, and strategically growing a tour operation business. Overview 00:00 Asia travel delayed, government loan assisted business. Staffing challenges. 06:02 Increased training needs post COVID for businesses. 10:18 Invested in back office infrastructure and website. 13:47 Early owner takes hit, recruit to profit. 16:40 Struggles with work-life balance, especially post-COVID. 18:12 Focusing on business and nonprofit work balance. 22:46 Operators facing challenges in staffing and training. 26:21 Preparing for Japan trip; staffing challenges expected. 31:13 Surviving with wife, diversifying after COVID. 33:31 Maximize investment in hot travel destinations. 38:25 Strategies to grow business through referrals important. 40:42 Outsource certain tasks, not client communication. 44:31 Customized tours in Asia, wide range of activities. 46:02 Choose accommodation based on your needs and budget.…

Tourpreneur Tour Business Podcast

1
Content Marketing Strategies to Grow Your Tour Business 1:00:38

منذ 51 weeks1:00:38

1:00:38

Visit tourpreneur.com for more show notes. Tourpreneur is hosting two conferences! Join us in November in Marrakesh, Morroco for CONNECT:Multi-day, and in February in New York City for CONNECT:Profit. More info here . In this episode, Lia Garcia, CEO of Practical Wanderlust and Louisville Food Tours , shares her journey from starting a blog to becoming one of the largest travel blogs in the world. She discusses her monetization strategy, which includes ad revenue and affiliate marketing. Leah emphasizes the importance of authenticity, trust, and storytelling in content creation. She also provides insights on partnering with bloggers and tour operators, highlighting the value of building relationships and offering competitive commissions. Leah advises tour operators to focus on personal storytelling and finding ways to differentiate themselves from OTAs. Lia Garcia shares her strategies for affiliate marketing, SEO, email marketing, and scaling a food tour business. She emphasizes the importance of using native affiliate links and leveraging bloggers to promote tours. Lia also discusses her use of keyword research tools like KeySearch and her preference for simple tech tools like WordPress, Flowdesk, and ConvertKit. She highlights the effectiveness of lead magnets in building an email list and explains how she uses automated sequences to target customers at different stages of the buying cycle. Lia also talks about the challenges of scaling her business and the importance of establishing trust and authenticity through storytelling. Takeaways Authenticity, trust, and storytelling are key in content marketing. Building relationships with bloggers can drive sales and conversions. Tour operators should differentiate themselves from OTAs and offer competitive commissions. Personal storytelling and partnerships with bloggers can be effective strategies for tour operators. Consider the audience and buying cycle when selecting content creators. Consider using native affiliate links and partnering with bloggers to promote tours Use keyword research tools to optimize content and improve SEO Create lead magnets to incentivize email sign-ups and use automated sequences to target customers at different stages of the buying cycle Choose tech tools that are user-friendly and meet your specific needs Scaling a business comes with challenges, such as scheduling and finding the right balance Establish trust and authenticity through storytelling to build credibility with customers 00:00 — Introduction and Background 04:42 — Leah's Journey from Blogging to Content Marketing 08:17 — Monetization Strategy: Ad Revenue and Affiliate Marketing 11:48 — Partnerships with Tour Operators and Bloggers 16:33 — Developing a Blogging Strategy for Tour Operators 23:12 — Selecting the Right Content Creators for Partnerships 26:38 — Utilizing Booking Software and Automating Processes 29:28 — Differentiating Between Bloggers and Social Media Creators 33:05 — Optimizing SEO with Keyword Research 35:19 — Effective Email Marketing Strategies 38:15 — Choosing User-Friendly Tech Tools 45:14 — Challenges and Strategies for Scaling a Food Tour Business 53:25 — Building Trust and Credibility through Storytelling Mentioned in this episode: Join us for our TourpreneurCONNECT conferences! November 18-20 we're hosting CONNECT:Multiday in Marrakesh, Morocco, focused on learning and partnership building for multi-day tour businesses. And from February 17-19 we're hosting CONNECT:Profit in New York City for all tour operators looking for the latest sales and marketing skills to grow your business. Visit tourpreneur.com for more information.…

Tourpreneur Tour Business Podcast

1
Beyond AirBNB: Essential Marketing and Partnership Strategies for Tour Operators 32:49

منذ 1 year32:49

32:49

In this episode, we'll unpack why building direct sales through SEO and website optimization, along with embracing paid advertising on platforms like Facebook, can be game-changing, despite being time-consuming. We'll also discuss the importance of feeding Google's business profile and the significance of robust content production for SEO and AI. But the conversation doesn't stop there. We dive into the critical need for human-to-human partnerships to build resilient businesses, especially in light of Airbnb's controversial decision to remove a significant portion of their experiences inventory. Whether you're a tour operator or a small business owner, this episode offers valuable insights on navigating these uncertain times, from exploring untapped opportunities to fostering real, local partnerships. Plus, stay tuned for two exciting resources we're launching this week – a comprehensive technology and partner directory and a free guide on optimizing your Google presence. Overview 00:00 Airbnb launches low-cost, high-value experiences. 03:44 Airbnb removing well-ranked experiences for partnership. 07:59 Customer takes precedence in $100 billion company. 13:42 Expand business by adding diverse partners cautiously. 16:43 Facebook advertising remains the best marketing platform. 19:26 SEO and PPC methods are changing, uncertain. 23:47 Build local business partnerships for sustained rewards. 26:31 Limited B2B partners yield 20% successful deals. 30:11 Tourpreneur offers valuable resources for business growth. 31:10 Thanks for listening, find notes at tourpreneur.com.…

Tourpreneur Tour Business Podcast

1
Charting Growth: Strategies for Growing Your Tour Business - 261 1:06:04

منذ 1 year1:06:04

1:06:04

Guests Sherri Brown and Cherrye Moore discuss their experiences and the strategies that have helped them target new markets, focusing on both local and corporate sectors. Host Peter Syme shares his insights on effective pricing strategies, managing business growth, and best practices for training and integrating new team members. Throughout the episode, topics such as adapting to market changes, optimising group tour logistics, and customising experiences are explored. Overview 00:00 Tourpreneur podcast highlights growth and challenges ahead. 07:21 Local market stability crucial for business success. 15:29 Shocked by flight price difference and market saturation. 18:09 Long wait times impacting small group tours. 24:27 Two-way conversation for efficient training methods. 27:24 Challenges with growing team and shared calendar. 36:49 Cater to corporate customers for better margins. 40:01 Ask for budget first when planning events. 44:56 Create custom Italian American group travel tours. 48:12 Networking grows organically, requires old-fashioned hard work. 55:13 Expanding travel services to Calabria for Americans. 59:18 Senior leadership team takes strategic retreats together. 01:04:19 Thank you for opportunities and challenges ahead.…

Tourpreneur Tour Business Podcast

1
Scaling Your Tour Business: Innovations and Strategies for Modern Entrepreneurs 1:04:44

منذ 1 year1:04:44

1:04:44

Sean discusses his contemplation on expansion strategies, weighing the pros and cons of growing his market in Ireland versus entering new territories like the UK with self-guided hiking tours. Amidst these considerations, Peter advises maximizing existing operations before venturing into new markets, highlighting the complexities of establishing business in new destinations. On the technology front, Luksa champions the potential of AI in streamlining communications and operations, a sentiment echoed by Edin who plans to integrate ThermoLogistix into his business operations. However, maintaining the human element in the business, especially in B2B relations, remains a key challenge as discussed by our guests. Moreover, we'll delve into issues like asset management, pricing strategies, and leveraging social media demographics to maximize future profitability in an industry bracing for an influx of a billion new travelers. Gear up for invaluable insights from seasoned entrepreneurs who are navigating the thrilling and unpredictable waves of the travel and tour industry. This episode is a must-listen for any tourpreneur looking to scale new heights and expand their horizons. Join us on this enlightening journey on Tourpreneur. Overview 00:00 New podcast series explores entrepreneurial challenges in 2024. 07:04 Fleet management challenges and staff motivation efforts. 12:27 Well-trained teams bring long-term rewards. Embrace change. 17:04 Challenges in maintaining service quality and responsiveness. 24:11 B2B pricing challenges and margin management strategies. 28:51 Managing costs, balancing growth and profitability. 36:25 Urgent need for b to c monitoring. 38:48 Scaling asset-based business requires strategic partnerships. 45:49 Using bus for business strategy and development. 51:19 Max out your destination for business success. 56:29 Technology makes life easier but presents challenges. 01:01:14 Retirement-age people have money, offer potential market.…

Tourpreneur Tour Business Podcast

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Best Practices for Building a Healthy & Inspired Team (w/ Peter McGovern) 50:26

منذ 1 year50:26

50:26

Peter McGovern, a seasoned entrepreneur with a passion for international education gives us his forward-thinking approach to building successful teams. In this episode, we unpack the thoughtful approach to hiring, emphasizing the importance of aligning with organizational core values and mission. From creating detailed scorecards for potential candidates to embracing diversity and fostering strong internal communication, Peter and Nikki explore the practical strategies and wisdom necessary for nurturing an international team and the critical role of company culture in achieving sustainable growth. Get ready for profound insights on managing hiring processes, the significance of structured planning, and the challenges of remote connections in a post-pandemic world. Whether you're a seasoned business owner or just starting out, this discussion is packed with actionable advice tailored to help you thrive in the entrepreneurial journey. Overview 00:00 Experienced, forward-thinking approach to building successful teams. 03:24 Experience in different organizations, importance of team. 09:24 Value of diversity in team for innovation. 12:43 Effective communication is crucial for organizational growth. 13:49 Establish communication, connection, and role clarity. 17:17 Excitement for organizational development in career planning. 20:33 Delegate responsibilities, focus on key functions for success. 26:08 Age similarity in hiring process not crucial. 29:34 Adapting and evolving as we grow. CEO responsibility. 31:09 Structured plans bring freedom and autonomy. 36:28 Community is critical for us at Odyssey. 38:03 Various ways to connect and build community. 43:10 Create mission statement, define role, list outcomes. 44:46 Structured and thorough interview process ensures fit. 48:10 Aligning people with right roles for success. 50:38 Grateful for the love, thanks Peter.…

Tourpreneur Tour Business Podcast

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Lessons & Opportunities in the Legacy Group Travel Market (w/ Brian Jewell) 52:35

منذ 1 year52:35

52:35

Mitch Bach talks with Brian Jewell, the Vice President and Executive Editor of Group Travel Leader, a media company representing tens of thousands of tour operators, travel agents, trip planners, many of whom have been in business for decades. Brian provides endless free resources for his community of small travel provider, and has learned countless lessons from decades in the industry. There's a whole community of small, outbound multi-day tour operators who have been in business since the years and decades after WWII, since the beginning of the explosive growth of mass tourism. Those operators are at the ends of their careers, and the companies they've built offer a huge opportunity for acquisition, and also have learned lessons about finding niche markets and solidifying their business through personal relationships. Show notes Visit Group Travel Leader Brian on LinkedIn…

Tourpreneur Tour Business Podcast

1
TP Call-in Show: Marketing Advise from Dan & Casey of Untethered Media 34:45

منذ 1 year34:45

34:45

In this episode, Dan & Casey from Untethered Media join Chris to delve deep into the strategies that make your marketing click. From the subtle art of Facebook ads that work like modern-day flyers, to the critical role of a well-designed website, we're covering all the bases. We'll explore why it's not just about selling but building trust with potential customers and how the first impression your site makes can be the deal-breaker. Overview 00:00 Entrepreneur call-in show with experts advising. 05:57 LinkedIn for B2B, Facebook for inspiration, Google Ads. 07:24 Embraces marketing, but could live without social media. 11:24 Ensure clear, direct messaging on website landing. 13:21 Focus on customer-centric design, not personal preference. 19:02 Repurposed Irish sheep blog for better traffic. 22:19 Overbooked venue, enjoyed parent's restaurant, shared discovery. 24:12 Assessing strategy effectiveness of client's Facebook group. 29:14 "New leader, marketing strategy, customer engagement, growth." 32:43 Working behind the scenes, adding more content.…

Tourpreneur Tour Business Podcast

1
How the New York Adventure Club crafts special-access experiences aimed at locals (w/ Corey William Schneider) 51:02

منذ 1 year51:02

51:02

Mitch Bach talks with Corey William Schneider, founder of the New York Adventure Club, about his unique approach to building a tour business focused on delivering unique, special-access experiences to primarily a crowd of locals. From those experiences, which grew out of his personal desire to explore more of his home of New York City with other likeminded friends, he pivoted during Covid towards a wide variety of virtual tours. Today the Adventure Club still does both. Corey's story can help operators everywhere understand how to develop product lines aimed at locals, and ancillary high-profit revenues through virtual tours at scale.…

Tourpreneur Tour Business Podcast

1
Guess Where Trips: Crafting Self-Guided Surprise Road Trips (w/ Jessica Off) 36:39

منذ 1 year36:39

36:39

Mitch Bach speaks with Jessica Off, founder of Guess Where Trips, an e-commerce company creating physical and digital surprise road trips for customers across Canada and the U.S. Jessica is a serial travel entrepreneur, including work at G Adventures. In this episode, she talks about what led her to start an e-commerce product-based travel business, after looking into tour operating and multi-day trips. This episode will give tour operators the inspiration to think about ancillary product revenue streams that can complement their in-person business, utilizing the same destination knowledge and supplier connections to offer experiences to a new customer base! Visit Guess Where Trips home page Episode show notes We talk about: the design thinking behind crafting self-guided tours why the element of surprise is so crucial to the experience her experience working with content creators how B2C trade shows have worked out for her trying to sell her product why she decided to ditch multi-day surprise trips the importance of collecting email addresses at trade shows finding the right market for the trips, and why big cities don’t work working with local vendors to support them…

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Tourpreneur Tour Business Podcast « » How the New York Adventure Club crafts special-access experiences aimed at locals (w/ Corey William Schneider)

How the New York Adventure Club crafts special-access experiences aimed at locals (w/ Corey William Schneider)

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How the New York Adventure Club crafts special-access experiences aimed at locals (w/ Corey William Schneider)