Breaking Barriers in Franchising - With Margaret Chebat

The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising

DESCRIPTION:

John Hayes hosts another episode of the Franchise Hot Seat, featuring Margaret Chebat, a director at PuroClean, a major franchisor. Chebat shares her journey into franchising, which began right after college when she joined PuroClean.

She was attracted to the company's culture and people, despite not knowing much about the restoration industry or franchising. Chebat acknowledges that while franchising has traditionally been a male-dominated field, many women were already involved in various levels of franchising by 2013.

Chebat, who initially started in marketing, transitioned to business development after earning her MBA. In her role, she builds relationships with insurance carriers, commercial partners, and strategic partners to drive additional revenue to PuroClean's network of franchise owners.

Despite facing challenges as a young woman in the industry, Chebat credits her colleagues and co-workers for being advocates for her. She also acknowledges the importance of mentorship, particularly from Natalie Zupo, the director of marketing who hired her.

Chebat advises young people entering the franchising industry to work hard, build relationships, and be authentic. She also encourages them to put themselves in situations that push them towards growth. - With Margaret Chebat.

TIMESTAMPS:

00:00 - 00:30: Introduction by John Hayes

00:30 - 01:22: Introduction of Margaret Chebat and her background

01:22 - 04:19: Margaret talks about how she got into franchising and her experience joining Puriclean

04:19 - 05:50: Discussion on Margaret's knowledge of franchising before joining Puriclean

05:50 - 06:58: John Hayes discusses the presence of women in franchising

06:58 - 08:32: Margaret's transition from marketing to business development

08:32 - 10:45: Margaret talks about the challenges she faced as a young woman in the franchising industry and her mentors at Puriclean

10:45 - 12:16: John Hayes discusses the importance of educating young people about franchising and Margaret shares advice for newcomers

12:16 - 14:09: Margaret provides advice on building relationships in the workplace

14:09 - 15:25: Margaret discusses the importance of identifying opportunities for networking

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