PodPeeps: Leveraging Sports for Captivating Content and Audience Growth | Siju Susan Mathew

Indian Podcasting Revolution

PodPeeps is the series where we capture the podcasting journeys of successful Indian podcasters. In this episode, the host Rohit Kokane embarks into the vibrant world of Indian football and podcasting with guest, Siju, a trailblazer in sports podcasting.

Listen in as Siju takes us from her early days as a journalist to the inception of her pioneering podcast, 'Humans of Indian Football.' Her transition from a Premier League enthusiast to a passionate advocate for local football narratives is not only inspiring but also a testament to the power of following one's dreams. Siju's experiences offer a fascinating glimpse into the emergence of podcasting in India and the dedicated community that supports it.

She gives a mesmerizing narration of how the 'Totally Indian Football Show’ was created when a group of journalist friends, united by their love for the game, came together to create a platform that has thrived even amidst the challenges posed by the pandemic. Siju shares her gratitude for mentorship, her approach to guest selection, and the art of striking a balance between scripted interviews and genuine, spontaneous dialogue. The anecdotes from episodes with sports figures underline the importance of preparation, adaptability, and the power of storytelling in engaging audiences.

Wrapping up this episode, Rohit and Siju delve into the influence of podcast on the Indian football scene, celebrating the diverse voices that have contributed to its 99-episode milestone. They also discuss the critical role of fan engagement, the value of in-studio interactions, and the collective aspiration to serve as a bridge within the football community.

There are loads of lessons you can pick on how you can create a niche podcast and sports podcatsing. So listen in…

About the Guest:

Siju Susan Mathew is a Podcaster who loves conversations & sharing stories from the world of football!

Linkedin: https://www.linkedin.com/in/siju-mathew

Podcast link: https://open.spotify.com/show/2HH4shHvvSUZVlGui3w3q3?si=a81a61d4afcb4007

Are you ready to take your podcasting skills to the next level? Then grab the eBook Podcast Hosts' Guide to Crafting Engaging Conversations, Authored by Rohit Kokane, brought to you by Done For You Podcasts