The Real History of Adtech, Marketing and Advertising Online

Marketing, Media & Adtech

Hold onto your space helmets, digital marketing aficionados! We're launching into a podcast that's more thrilling than a hyperspace jump - it's the History of Ad Tech.

Featuring Stellar Minds:

Rich LeFurgy & Richy Glassberg, the co-founders of the IAB who looked at the internet and saw dollar signs.

Shiv Gupta, the founder of U of Digital, who knows digital like the back of his hand.

Scott Schiller, the professor who's also a VIP at the IAB. And MUCH MORE.

Judy Shapiro, the CEO who's reinventing how we think about topics and ads.

Picture this: a universe where digital warriors don't just click on ads, they battle through the asteroid fields of programmatic advertising and zoom past the ominous black holes of ad tech failures. Yeah, it's THAT epic.

Our cosmic story rockets off with ad tech's Big Bang, where AOL and Yahoo were more than just internet dinosaurs; they were the intrepid explorers of the digital cosmos. Then, brace for the mind-blowing supernova of Right Media – a tale of glory and implosion that's straight out of a space opera.

But wait, there's more than just tech jargon and scale wars here. This saga is about the art of digital metamorphosis – think shapeshifting aliens but in the world of cyberspace. Watch media companies and agencies transform faster than a Martian in a Wall Street-induced frenzy. And let's not forget the meteoric rise of programmatic advertising, which turned out to be a bit of a dark matter situation thanks to those pesky click-through rates.

Now, warp speed to the era of the iPhone and broadband, the game-changers that gave every earthling in the galaxy access to the internet. The divide between media buying and creative agencies in this chapter? It's like trying to decode alien languages without a universal translator – a mix of baffling and hilariously lost in translation.

Fasten your seatbelts as we navigate through the nebula of privacy and regulation in ad tech's latest frontier. The vanishing third-party cookies? Think of them as an asteroid belt – daunting yet full of untapped potential.

And for the finale, prepare for some ludicrously wild predictions about AdTech's future. Picture buying actual humans instead of audiences (creepy but cool?), AI agents crafting hyper-personalized ads, and a shift to site-specific sales – it's like trading your old rocket for a shiny new star cruiser!

🌠 Dive into this interstellar adventure where we chat about everything from ad tech's birth, its colossal faceplants, the evolution of media companies and agencies, to the wild, wild future. It's not just a podcast; it's a warp-speed ride through the universe of digital advertising. Blast off in 3... 2... 1... 🚀🌌