51- How to Use Testimonials to Sell More Tickets

Sports Marketing Machine Podcast

Player FM - Internet Radio Done Right

تمت الإضافة منذ قبل two أعوام

المحتوى المقدم من Jeremy Neisser. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jeremy Neisser أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Biscuits & Jam

1
Biscuits & Jam Returns on March 4th for Season 6 with The War & Treaty! 1:42

منذ 4 أيام1:42

التشغيل لاحقا

قوائم

إعجاب

احب

1:42

Join us for the launch of Season 6 of Biscuits & Jam on Tuesday, March 4th, 2025 with The War and Treaty’s Michael and Tanya Trotter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

منذ عام واحد 10:14

MP3•منزل الحلقة

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In this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides three key questions to ask when collecting testimonials, and highlights five places where testimonials can be used in marketing.

Takeaways

Testimonials can be a powerful tool for selling more tickets and growing a fan base.
When choosing testimonial candidates, look for individuals who are willing to share their story and have an outgoing personality.
Three key questions to ask when collecting testimonials: 1) What motivated you to start considering purchasing tickets? 2) How did attending our games make a difference for you? 3) How has attending our games impacted your overall enjoyment or experiences?
Testimonials can be used on websites, social posts, printed collateral, videos, and in emails to fans.
Understanding data and digital marketing is crucial for effectively selling more tickets and managing marketing budgets.

Chapters

00:00 - Introduction

01:10 - The Power of Testimonials

03:59 - Question 1: Motivation to Purchase Tickets

04:55 - Question 2: Difference Made by Attending Games

05:50 - Question 3: Impact of Attending Games

07:11 - Using Testimonials in Marketing

09:22 - Data Training and Marketing

Testimonials are a powerful tool that we have ALL been influenced by.
Everywhere we look it is some sort of testimonial or vote of confidence; from the testimonials and star ratings on Amazon to the reviews on Yelp, testimonials are everywhere.
Teams can use testimonials to help sell more tickets to their games but asking three questions. The ultimate goal is to allow them to share the transformation of what life was like BEFORE the coming to your games and now afterward.
Question 1: What motivated you to start considering purchasing tickets to the game (or bring your staff out, buy a fundraiser, buy season tickets, etc.)? Were you looking to solve a particular problem or fulfill a specific need, and if so, what was it?

-Why we are asking this question: We are asking indirectly, “What problem were you experiencing before you bought tickets to your team?”

Question #2: Share with us how coming to your game(or having season tickets, etc.) made a difference for you. How did it help tackle the issues or meet the needs you had in mind when you first considered buying tickets?

-Why we are asking this question: How did your games help you solve this problem?

Question #3: Since you started coming to our games (or having season tickets, etc.) how has it (insert what they were intending from question 1 -(examples may be better culture, thanked employees/clients, raised funds for the organization, impact of fundraising, etc.)? We'd love to hear about the ways it has added to your overall enjoyment and experiences.
-Why we are asking this question: What is their life like now because of our product or service?

These allow the person sharing the testimonial to talk candidly about how YOU solved their problem.

Where to use these:

Website
Social Posts
Collateral
Videos to provide to potential clients

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine

102 حلقات

#Business #Marketing #Jeremy Neisser #Sports Marketer #Ticket Sales #Digital Marketing #Sports Team #Brand

51- How to Use Testimonials to Sell More Tickets

Sports Marketing Machine Podcast

published منذ عام واحد

MP3•منزل الحلقة

Send us a text

Takeaways

Testimonials can be a powerful tool for selling more tickets and growing a fan base.
When choosing testimonial candidates, look for individuals who are willing to share their story and have an outgoing personality.
Three key questions to ask when collecting testimonials: 1) What motivated you to start considering purchasing tickets? 2) How did attending our games make a difference for you? 3) How has attending our games impacted your overall enjoyment or experiences?
Testimonials can be used on websites, social posts, printed collateral, videos, and in emails to fans.
Understanding data and digital marketing is crucial for effectively selling more tickets and managing marketing budgets.

Chapters

00:00 - Introduction

01:10 - The Power of Testimonials

03:59 - Question 1: Motivation to Purchase Tickets

04:55 - Question 2: Difference Made by Attending Games

05:50 - Question 3: Impact of Attending Games

07:11 - Using Testimonials in Marketing

09:22 - Data Training and Marketing

-Why we are asking this question: We are asking indirectly, “What problem were you experiencing before you bought tickets to your team?”

-Why we are asking this question: How did your games help you solve this problem?

These allow the person sharing the testimonial to talk candidly about how YOU solved their problem.

Where to use these:

Website
Social Posts
Collateral
Videos to provide to potential clients

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine

102 حلقات

#Business #Marketing #Jeremy Neisser #Sports Marketer #Ticket Sales #Digital Marketing #Sports Team #Brand

Tất cả các tập

1
102 - Case Study: Minnesota Wild's Text Messaging Fan Engagement Strategy 42:24

منذ 8 أيام42:24

42:24

Send us a text In this podcast episode, Jeremy Neisser hosts Ben Hall and Bryant Hafemeyer from the Minnesota Wild , along with Amanda McGuckin Hager from TrueDialog , to discuss the impact of text messaging on fan engagement and ticket sales. The conversation covers the selection of TrueDialog as a partner, the importance of a service-first approach in communication, the evolution of fan communication strategies, and the measurement of success in enhancing the fan experience. The episode also delves into balancing service and sales through text messaging, highlighting the impressive ROI and conversion rates achieved through their campaigns. In this conversation, Jeremy Neisser engages with Amanda McGuckin Hager, Ben Hall, and Bryant Hafemeyer to discuss effective marketing strategies in sports, focusing on SMS marketing, conversion tracking, and upcoming promotional campaigns. They explore the importance of planning and sophistication in marketing efforts, the significance of engaging single game buyers, and the innovative features of TrueDialog that enhance deliverability and customer engagement. The discussion also highlights the differences between short codes and long codes in SMS marketing, emphasizing the need for effective list-building strategies and compliance with legal standards. Takeaways Text messaging is crucial for real-time fan communication. True Dialogue's integration with Oracle Eloqua enhances marketing efforts. A service-first approach helps build a loyal fan base. Text messages are more likely to be seen than emails. Clear and concise messaging improves fan experience. Measuring success involves tracking repeat business and engagement. Balancing service and sales is an ongoing challenge. The sophistication of marketing planning can lead to better results. Inbound campaigns are essential for building a marketing list. Short codes provide better deliverability than long codes. Planning campaigns around events can maximize engagement. Using SMS marketing effectively requires understanding legal compliance. Innovative marketing strategies can improve fan experiences. Continuous learning and adaptation are key in digital marketing. Chapters 00:00 - Introduction to Text Messaging in Fan Engagement 03:05 - Choosing TrueDialog: A Partnership for Success 06:01 - Service-First Approach: Enhancing Fan Communication 08:59 - Evolving Fan Communication Strategies 11:52 - Measuring Success: From Policies to Repeat Business 15:02 - Balancing Service and Sales in Text Messaging 18:13 - ROI and Conversion: The Power of Text Messaging 22:58 - Tracking Conversions and Marketing Sophistication 25:27 - Upcoming Campaigns and Promotions 27:57 - Engaging Single Game Buyers 30:05 - Inbound Campaigns and List Building 33:10 - TrueDialog's Innovations and Features 36:21 - Deliverability: Short Codes vs Long Codes TrueDialog Amanda from TrueDialog's contact info: ahager@truedialog.com & LinkedIn Ben Hall from the Minnesota Wild - LinkedIn Bryant Hafemeyer from the Minnesota Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

1
101 - 6 Fan Experience Lessons Learned from Going to Disneyland 14:35

منذ 15 يومًا14:35

14:35

Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser shares insights from his recent trip to Disneyland, focusing on how Disney creates an unforgettable fan experience. He outlines six powerful lessons that sports marketers can apply to enhance fan engagement, including treating fans as guests, creating emotional connections, maintaining cleanliness, and incorporating surprise moments. The episode emphasizes the importance of small details in crafting a memorable experience that keeps fans coming back. Takeaways Mascots should always let the fans dictate the interaction. Treat fans like guests, not customers, to enhance their experience. Surprising and delighting fans with random acts of kindness creates lasting memories. Attention to detail, like cleanliness, contributes to a first-class fan experience. Avoid cheap signage; everything should look polished and professional. Incorporate spontaneous moments of entertainment to keep fans engaged. Emotional connections lead to lifelong support from fans. Train staff to create personal guest-first experiences. Look for small, meaningful ways to delight fans during events. Disney's approach to fan experience can be adapted by sports teams. Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

1
100 - Post-Email Blast Steps: How to Help Your Sales Team Close More Deals 10:22

منذ 24 يومًا10:22

10:22

Send us a text In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser celebrates the 100th episode by discussing the critical role of email marketing in ticket sales. He emphasizes that the real work begins after sending an email blast and highlights the importance of following up with interested customers. Neisser provides actionable strategies for marketing teams to convert email engagement into sales, including how to effectively utilize lists of interested buyers and the significance of personalized follow-ups. He also encourages creative approaches to email promotions to maximize engagement and sales opportunities. Takeaways Email marketing has a high ROI, averaging 30 to 1. The real work begins after sending an email blast. Follow up with those who clicked the buy now button. Use the list of interested buyers for personalized outreach. Engagement metrics can guide follow-up strategies. Building relationships through follow-ups enhances customer service. Segmenting email lists can lead to better-targeted promotions. Promote group ticket plans to single game buyers. The sales cycle continues beyond the initial email blast. Creative promotions can attract diverse customer interests. Chapters 00:00 Celebrating Episode 100 00:59 The Importance of Email Marketing 02:59 Turning Email Engagement into Sales 05:50 Follow-Up Strategies for Ticket Sales 08:53 Creative Approaches to Email Promotions Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

1
99 - Dirty Jobs, Broken Hearts, and Better Emails: Lessons in Relatable Marketing 11:42

منذ عام واحد11:42

11:42

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and provides actionable strategies for teams to connect with their audience. Drawing lessons from Taylor Swift and Mike Rowe, Neisser highlights the significance of addressing emotions, using relatable imagery, and sharing testimonials. He concludes with practical tactics for applying relatability to various marketing campaigns, ultimately aiming to strengthen the bond between teams and their fans. Takeaways Fans want to see themselves in marketing messages. Relatability transforms generic interactions into engaging ones. Address emotions and experiences in your emails. Use images that reflect your audience's demographics. Incorporate testimonials for authenticity and emotional weight. Tell vivid stories that resonate with your audience. Focus on shared experiences to create emotional connections. Acknowledge fan loyalty to make them feel valued. Relatability can lead to higher ticket sales. Celebrate the shared values and passions of your fans. Chapters 00:00 - The Power of Relatability in Marketing 01:19 - Lessons from Taylor Swift and Mike Rowe 05:12 - Tactics for Effective Email Marketing 09:37 - Applying Relatability to Campaigns Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

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98 - Run An Efficient Front Office with Catch 31:29

منذ عام واحد31:29

31:29

Send us a text In this episode of the Sports Marketing Machine podcast, Vince Surdo discusses the launch of Catch's new software, Front Office, designed to streamline operations for sports teams. The conversation covers the challenges teams face with chaotic operations, the importance of data in sales tracking, and how mobile ordering can enhance fan engagement. Surdo emphasizes the need for effective communication and collaboration within teams to improve efficiency and revenue. He also highlights the significance of building strong relationships with clients and providing ongoing support to ensure success. Takeaways Front Office is designed to eliminate chaos in team operations. Teams often struggle with scattered data across multiple spreadsheets. Mobile ordering enhances fan experience and operational efficiency. Data collection is crucial for understanding fan preferences. Effective communication is key to successful operations. Recurring fans are more valuable than one-time attendees. The software allows for real-time updates and collaboration. Promotional offers can incentivize teams to adopt new technology. Building relationships with clients is essential for long-term success. The future of sports marketing is focused on data-driven decisions. Chapters 00:00 - Introduction to Front Office Software 03:09 - Identifying Operational Chaos in Sports Teams 05:56 - Streamlining Sales and Operations 08:50 - Enhancing Payment Processes 12:03 - Leveraging Data for Sales Insights 14:48 - Mobile Ordering and Fan Engagement 17:59 - Building Relationships and Customer Support 20:59 - Promotional Offers and Future Growth Catch website Email Vince for a DEMO - vince.surdo@gocatch.io Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

1
97 - TikTok's Potential Ban - How Sports Teams Should Prepare 10:12

منذ عام واحد10:12

10:12

Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the potential ban of TikTok in the United States and its implications for sports teams and fan engagement. He outlines the legal scrutiny surrounding TikTok, the national security concerns, and the possible outcomes of the ban, including a complete ban, stricter regulations, or operational changes. Neisser emphasizes the importance of TikTok for reaching younger audiences and offers strategies for sports teams to prepare for a world without TikTok, including diversifying content and prioritizing owned media. Takeaways TikTok's potential ban raises concerns for sports marketing. Legal scrutiny focuses on data security and privacy issues. Possible outcomes include a complete ban or stricter regulations. TikTok is crucial for engaging Gen Z and millennials. The platform's algorithm allows for organic content discovery. Teams should repurpose TikTok content for other platforms. Downloading TikTok content without branding is essential. Prioritizing owned media like email is crucial for teams. Diversifying content strategies can mitigate risks. Building a strong email list is vital for future engagement. Chapters 00:00 - Introduction to TikTok's Potential Ban 01:09 - Legal Scrutiny and National Security Concerns 03:59 - Possible Outcomes of the Ban 04:57 - Impact on Sports Teams and Fan Engagement 07:17 - Strategies for a Post-TikTok World Download all of your TikToks - YOUTUBE video Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

1
96 - Why Direct Mail Deserves a Spot in Your Marketing Mix This Season 11:57

منذ عام واحد11:57

11:57

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the resurgence of direct mail as a powerful marketing tool for sports teams. He highlights its high open rates, tangibility, and reduced competition compared to digital ads. Neisser shares successful case studies from teams utilizing direct mail for sponsorship and alumni donations, emphasizing the importance of timing, targeting, and messaging in crafting effective campaigns. He encourages teams to consider direct mail as a viable option in their marketing strategies. Takeaways Direct mail is making a comeback in sports marketing. High open rates of direct mail can lead to better engagement. Direct mail offers a tangible item that leaves a lasting impression. Less competition in mailboxes compared to crowded email inboxes. Successful campaigns can yield significant returns on investment. Targeting specific lists can enhance the effectiveness of campaigns. Timing is crucial for the success of direct mail campaigns. Keep messaging simple to avoid overwhelming recipients. Direct mail can be a cost-effective marketing strategy. Consider direct mail as a complement to digital marketing efforts. Chapters 00:00 - The Comeback of Direct Mail in Sports Marketing 02:49 - Success Stories: Direct Mail Campaigns in Action 06:03 - Strategies for Effective Direct Mail Campaigns 08:50 - Planning and Execution of Direct Mail Campaigns Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

1
95 - 12 Marketing & Fan Engagement Predictions for 2025 28:22

منذ عام واحد28:22

28:22

Send us a text In this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-form video content, and the importance of user-generated content and micro-influencers. Neisser emphasizes the need for a holistic marketing approach, innovations in merchandise, and the significance of mobile ordering for concessions. He also explores donor engagement strategies and the integration of NIL athletes into marketing campaigns, highlighting the evolving landscape of sports marketing. Takeaways AI will enable hyper-personalization in fan engagement. Membership models are evolving to be more flexible. Short-form video content is crucial for reaching younger audiences. AI can automate content creation for real-time updates. Micro-influencers can significantly impact local marketing efforts. A holistic marketing approach is necessary for effective attribution. Limited edition merchandise can drive fan excitement and sales. Mobile ordering will enhance the game day experience. Donor engagement should go beyond just financial contributions. NIL partnerships can boost marketing efforts and revenue. Chapters 00:00 - Introduction to Sports Marketing Predictions 02:06 - AI and Hyper-Personalization in Fan Engagement 04:30 - The Rise of Membership 2.0 06:25 - Short Form Video Dominance 08:50 - AI-Generated Content for Real-Time Updates 09:19 - User-Generated Content and Micro-Influencers 12:10 - Shifting from Old Attribution Models 14:48 - Merchandise Innovations and Limited Edition Drops 17:35 - Game Day Innovations and Mobile Ordering 20:27 - Donor Engagement Beyond Cash 21:45 - NIL and Team Synergy 23:39 - Creator Partnerships and NIL Expansion 25:30 - Emerging NIL Platforms for Smaller Markets Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

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94 - Athletics Admin Unplugged: Solving Challenges with Innovative Strategies 40:45

منذ عام واحد40:45

40:45

Send us a text In this conversation, KC Smurthwaite discusses the mission and operations of Athletics Admin, a consultancy focused on solving problems in collegiate athletics. He shares insights on revenue generation, donor engagement, and innovative fundraising strategies, particularly in the context of the evolving landscape of college sports and NIL regulations. The discussion emphasizes the importance of collaboration, understanding donor expectations, and the future of college athletics. In this conversation, Jeremy Neisser and KC Smurthwaite discuss the evolving landscape of sports marketing, particularly focusing on innovative jersey programs that engage fans and alumni while raising funds for athletic departments. They explore the challenges and opportunities presented by NIL contracts, the importance of alumni engagement, and the potential for expanding these unique merchandise initiatives across various sports. The discussion highlights the collaborative nature of these programs and the positive impact they can have on university athletics. Takeaways Athletics Admin aims to focus on student-athlete needs rather than just revenue. The consultancy seeks to fill gaps in collegiate athletics administration. Understanding what success looks like for clients is crucial. Annual funds serve as a gateway for donor engagement. Testing new strategies can lead to successful fundraising outcomes. Building relationships with donors is essential for long-term success. Innovative approaches, like sharing scouting reports, can enhance donor engagement. NIL has changed the dynamics of donor contributions and athlete compensation. The future of college athletics may see a separation between football and other sports. Fans are increasingly looking for ways to feel ownership in their teams. Athletes face high expectations, leading to disappointment when teams underperform. Innovative jersey programs can generate significant revenue for athletic departments. Engaging alumni through unique merchandise can foster a sense of connection to their alma mater. The jersey program operates with zero cost to the institution, sharing revenue with them. The program has successfully raised funds through creative marketing strategies. Involving former athletes can enhance fundraising efforts and alumni engagement. The auction platform allows fans to bid on jerseys in real-time during games. The program is adaptable and can be expanded to various sports beyond basketball. Collaboration with universities is key to the success of the jersey program. The initiative aims to create memorable experiences for fans and student-athletes alike. Chapters 00:00 - Introduction to Athletics Admin 05:57 - Revenue Generation Strategies 11:50 - Innovative Fundraising Approaches 19:45 - The Dark Side of Sports Expectations 30:34 - Expanding the Jersey Concept to Other Sports 37:46 - Connecting with Universities for Collaboration Connect with KC on LinkedIn or his website Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

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93 - Pros/Cons of Actively Selling Tickets to Brokers 12:14

منذ عام واحد12:14

12:14

Send us a text In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores the pros and cons of selling tickets to brokers. He discusses the historical context of ticket brokering, its evolution, and the implications for teams in terms of revenue, fan experience, and pricing strategies. The conversation highlights key considerations for teams when deciding whether to engage with ticket brokers, including inventory management, pricing strategies, and maintaining fan loyalty. Neisser emphasizes the importance of understanding both the benefits and drawbacks of working with brokers to make informed decisions. Takeaways Selling tickets to brokers can provide immediate revenue. Brokers can help teams manage unsold inventory. Ticket prices can become inflated when sold through brokers. Fans may feel disconnected from teams when buying through brokers. Brokers have sophisticated platforms for selling tickets. Teams miss out on valuable buyer data when selling to brokers. Setting limits on ticket purchases can help maintain control. Collaborating with brokers can lead to better pricing strategies. Dynamic pricing systems can help teams compete with brokers. Understanding the pros and cons is crucial for teams. Chapters 00:00 - Introduction to Ticket Brokering 01:07 - The Evolution of Ticket Brokers 02:33 - Pros of Selling to Ticket Brokers 04:01 - Cons of Selling to Ticket Brokers 07:24 - Key Considerations for Teams 10:34 - Strategies for Managing Broker Relationships Logitix can help team post their existing inventory on places like StubHub, etc. Reach out to Travis Apple - tapple@logitix.com if you are interested. Make sure you share that you heard it on the Sports Marketing Machine podcast Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

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92 - Let's Talk About Tariffs & Their Impact on Sports Teams 16:36

منذ عام واحد16:36

16:36

Send us a text In this episode, Jeremy Neisser discusses the implications of tariffs on sports marketing, focusing on how they affect budgets, promotional strategies, and fan engagement. He explains what tariffs are, their purpose, and how they can increase costs for imported goods. Jeremy provides actionable strategies for sports teams to manage these costs, including setting aside emergency funds, having in-depth conversations with promotional companies, and exploring creative solutions for promotional items. He also highlights the importance of staying informed about potential tax credits that could alleviate some financial burdens. Takeaways Tariffs are a tax imposed on imported goods. They can significantly impact budgets for sports teams. Setting aside an emergency fund is crucial for unexpected costs. Engaging in lengthy discussions with suppliers is necessary. Creativity in sourcing promotional items can save costs. Local businesses can provide alternatives to imported goods. Understanding the political implications of tariffs is important. Monitoring potential tax credits can provide financial relief. Tariffs can reduce consumer choice and raise living costs. Planning ahead is essential to mitigate tariff impacts. Chapters 00:00 - Understanding Tariffs and Their Impact 05:44 - Strategies for Managing Tariff Costs 10:19 - Creative Solutions for Promotional Items 13:41 - Tax Considerations and Final Takeaways Additional Resources: Trump’s threat to impose tariffs could raise prices for consumers, colliding with promise for relief Trump proves he is serious on tariffs - but it's not about trade Here's why Trump thinks tariffs are good for the U.S. — and what the experts say What does Trump’s latest tariff plan mean for the U.S.? US announces billions to help farmers hurt by Trump tariffs Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

1
91 - Cyber Monday/Black Friday Promotion Planning 14:03

منذ عام واحد14:03

14:03

Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity of early pre-promotion to build excitement, and the critical nature of tracking and analyzing results to refine future strategies. The episode is packed with actionable insights and creative ideas for sports marketers looking to enhance their promotional efforts during the holiday season. Takeaways Craft two deals for Black Friday and Cyber Monday. Offering two options reduces decision fatigue. Start teasing your deals early to build excitement. Utilize a multi-channel approach for promotion. Ensure a seamless and mobile-friendly checkout process. Track engagement metrics to assess effectiveness. Involve local influencers to enhance visibility. Consider collaborations with local businesses for deals. Engage players or mascots in promotional content. Prepare and promote early for better success. Chapters 00:00 - Introduction to Black Friday and Cyber Monday Strategies 05:21 - Crafting Effective Deals for Engagement 11:24 - Pre-Promotion and Execution Tactics Episode 43 Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

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90 - How Chili’s Leveraged User-Generated Content to Drive Engagement and Sales—and What Sports Teams Can Learn 9:32

منذ عام واحد9:32

9:32

Send us a text In this episode, Jeremy Neisser discusses the impact of user-generated content on marketing strategies, using Chili's success on TikTok as a case study. He emphasizes how sports teams can leverage similar tactics to engage fans, boost ticket sales, and create memorable experiences. The conversation covers practical strategies for encouraging fans to share their experiences and highlights the importance of creating visually appealing moments that resonate with audiences. Takeaways Chili's leveraged user-generated content to drive sales. Fans create authentic content that resonates more than ads. Sports teams should identify unique moments for fan engagement. Encouraging social media sharing can amplify brand exposure. User-generated content can significantly enhance marketing efforts. Visual elements at events can inspire fans to share experiences. Micro-influencers can help promote local events effectively. Creating Instagrammable moments is crucial for fan engagement. Teams should actively seek and share fan-generated content. Engaging fans in content creation can lead to organic growth. Chapters 00:00 - Introduction to the Power of User-Generated Content 02:52 - Chili's Success Story: Engaging Fans through TikTok 06:09 - Strategies for Sports Teams to Amplify Fan Engagement 08:58 - Practical Tips for Encouraging User-Generated Content Fast Company Article Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

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89 - 2 Low Time/High ROI Website Updates 8:36

منذ عام واحد8:36

8:36

Send us a text In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences for fans and introduces two low-effort website updates that can yield high returns on investment. The episode covers the implementation of group sales forms and effective email list building through pop-ups, providing actionable insights and examples from successful teams. Takeaways Group sales form on your website that just helps you with seamless conversion. Make it easy for companies, organizations, and families to book group outings by placing forms on your group sales pages. Check the Vermont Lake Monsters. Great case study, great example of a successful group sales form. Craft a compelling pop-up for your email list. Use a pop-up to grow your email list all year long. Make the invitation feel exclusive. Options like insider club or lottery ticket list. Fans are more likely to engage rather than a generic sign up for our newsletter message. Small adjustments like these can significantly impact your sales. Create seamless experiences for our fans. Chapters 00:00 - Introduction to Sports Marketing Strategies 01:40 - Website Updates for High ROI 04:55 - Enhancing Group Sales Conversions 07:10 - Building an Effective Email List Charleston Dirty Birds Vermont Lake Monsters Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

1
88 - Increasing Fan Engagement & Revenue Through Digital Experience with WIT Contests 33:37

منذ عام واحد33:37

33:37

Send us a text In this podcast episode, Tom Bridger discusses the innovative digital activation platform, WIT Contests , which enhances fan engagement in sports through gamification and data collection. He shares successful case studies, strategies for increasing ticket sales and sponsorships, and the importance of adapting to modern fan expectations. Bridger emphasizes the platform's effectiveness for both large and small teams, highlighting its potential to drive revenue and improve fan experiences. The conversation concludes with insights into future trends in sports engagement and a special offer for teams interested in the platform. Takeaways Contest is a leading digital activation platform in sports. Gamification significantly increases fan participation rates. Successful activations can drive substantial revenue for teams. Data collection is crucial for understanding fan preferences. Email marketing remains the highest ROI for ticket sales. Teams can use digital activations to enhance loyalty programs. The platform is adaptable for both large and small teams. New leagues can benefit greatly from innovative engagement strategies. Future trends include integrating loyalty programs with fan engagement. WIT offers a special discount for teams interested in their services. Chapters 00:00 - Introduction to Contest and Its Impact on Sports Engagement 03:07 - Gamification: Transforming Fan Experiences 06:05 - Case Studies: Successful Activations and Partnerships 09:03 - Data Collection and Lead Generation Strategies 11:48 - Enhancing Fan Loyalty and Season Ticket Sales 15:00 - The Role of Digital Engagement in Modern Sports 18:01 - Future Trends in Fan Engagement and Technology 21:07 - Opportunities for Smaller Teams and New Leagues 23:48 - Conclusion and Special Offers for Teams Contact Tom - tom@witcontests.com Any team that mentions "Sports Marketing Machine" will receive $500 off their annual agreement. Sports Marketing Machine on LinkedIn Sports Marketing Machine on Instagram Book a call with Jeremy from Sports Marketing Machine…

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