Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Why I oughta... a podcast about THE movies. Featuring... Five. Minute. Fight. - The Clip Show (sorta) "I'm just relieved you like a movie." What Is It?! - Corey's Shazam Brain vs. Film Audio Clips Hosted by your own personal cinematic Tiffany Haddish & California and Georgia Authorities! Music by Splash '96 Recorded & Edited by Boutwell Studios
Why I oughta... a podcast about THE movies. Featuring... Five. Minute. Fight. - The Clip Show (sorta) "I'm just relieved you like a movie." What Is It?! - Corey's Shazam Brain vs. Film Audio Clips Hosted by your own personal cinematic Tiffany Haddish & California and Georgia Authorities! Music by Splash '96 Recorded & Edited by Boutwell Studios
Welcome to Flavortown. Featuring... What's This Shit? - Can Corey guess a movie from a vague description of a scene? What We're Watching - Twisters, Deadpool & Wolverine Hosted by your own personal cinematic Cheesecake Challenge and Motley 'Que (Pulled Pork)! Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about whether you "get" Glen Powell at podcast@sidewalkfest.com Sidewalk is on Threads! Follow us! Join us at the 26th annual Sidewalk Film Festival Aug. 19-25! Get tickets and passes now at www.sidewalkfest.com!…
You think Eddie Money has to put up with this shit? Featuring... Phone-a-Friend - Lisa tells us a little about Club Dread (2004), the Broken Lizard comedy with Bill Paxton! Filmmaker Lightning Round - Keanu Reeves! Hosted by your own personal cinematic Elon Musk and Nicolas Maduro! Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about Pina Coladaberg at podcast@sidewalkfest.com Sidewalk is on Threads! Follow us! Join us at the 26th annual Sidewalk Film Festival Aug. 19-25! Get tickets and passes now at www.sidewalkfest.com!…
Have you ever been to a nightclub? Featuring... Five-Minute Fight - Longlegs! Even though both Corey and Rachel like Longlegs, you'll be surprised who likes it more... Music Music Music - A special game of What Is It? that stumps Corey and Brad! How will you fare? Hosted by your own personal cinematic Eggs Benedict Pringles and Nightclub Pringles! Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about pulling inconsiderate maneuvers on the road at podcast@sidewalkfest.com Sidewalk is on Threads! Follow us! Join us at the 26th annual Sidewalk Film Festival Aug. 19-25! Get tickets and passes now at www.sidewalkfest.com!…
You demanded it. We listened. Presenting: More Martika talk. Featuring... What's This Shit? - A bad movie vaguely described. Corey has to guess what it is. Except the movie Rachel describes is... a good movie??? What We're Watching - Thelma, Civil War, The Teachers' Lounge, Made in England: The Films of Powell and Pressburger (playing at the Sidewalk Cinema Aug. 16-18! www.sidewalkfest.com!), Bound Hosted by your own personal cinematic Violet Affleck and Ben Affleck! Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about your Martika Fever at podcast@sidewalkfest.com!! Never gonna stop talking about Martika!! Sidewalk is on Threads! Follow us! Join us at the 26th annual Sidewalk Film Festival Aug. 19-25! Get tickets and passes now at www.sidewalkfest.com!…
Featuring... Sidewalk Home Video - Annie (1982), directed by John Huston! Fast Film Terms - What's a head ager? What's a PMD? Hosted by your own personal cinematic Piezilla and Shaq-a-Roni! Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about Martika, the beloved pop star we've all definitely heard of, at podcast@sidewalkfest.com Sidewalk is on Threads! Follow us! Join us at the 26th annual Sidewalk Film Festival Aug. 19-25! Get tickets and passes now at www.sidewalkfest.com!…
Featuring... What Is It? - Corey has to try to identify films based on selected clips! Can you guess along? Man, That's Weird - A special edition on MaXXXine! Hosted by your own personal cinematic RNC and Grindr! Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about Babe: Pig in the City at podcast@sidewalkfest.com Sidewalk is on Threads! Follow us! Join us at the 26th annual Sidewalk Film Festival Aug. 19-25! Get tickets and passes now at www.sidewalkfest.com!…
Rachel makes a HUGE BLUNDER in LITERALLY the FIRST SECOND of this podcast! You won't believe it! Featuring... What's This Shit? - Rachel vaguely describes a scene from a movie and Corey tries to guess what it is. There's a woman. In a bathtub. Giving birth. What We're Watching - Thief of Hearts, Mike's Murder, MaXXXine, Longlegs, Sing Sing, AGGR0 DR1FT Hosted by your own personal cinematic Captain Jack's Buried Treasure and Pizookie! Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about how attractive Steven Bauer is in Thief of Hearts at podcast@sidewalkfest.com Sidewalk is on Threads! Follow us! Join us at the 26th annual Sidewalk Film Festival Aug. 19-25! Get tickets and passes now at www.sidewalkfest.com!…
This was recorded at a particularly stressful moment in recent American history, so if Corey sounds like he's on the verge of a nervous breakdown... Featuring... Three-Minute Fight - X (2022), from director Ti West! Phone-a-Friend - Lisa talks about Batman & Robin (1997), which INSTANTLY cheers Corey up! Hosted by your own personal cinematic Clooney and Biden! (Really dark summer, folks!) Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about Bat-suit nipples at podcast@sidewalkfest.com Sidewalk is on Threads! Follow us! Join us at the 26th annual Sidewalk Film Festival Aug. 19-25! Get tickets and passes now at www.sidewalkfest.com!…
Featuring... Sidewalk Home Video - Crimewave (1985), directed by Sam Raimi and co-written by Joel and Ethan Coen! What We're Watching - Rachel went to see Lady Gaga and Corey went to Europe. Also: Daddio, Body Shots, Kinds of Kindness, Inside Out 2, Horizon: An American Saga - Chapter 1, A Quiet Place: Day One Hosted by your own personal cinematic Flava Flav and Red Lobster! Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about Tara Reid's acting career at podcast@sidewalkfest.com Sidewalk is on Threads! Follow us! Join us at the 26th annual Sidewalk Film Festival Aug. 19-25! Get tickets and passes now at www.sidewalkfest.com!…
Regular Paul Anka in this podcast, am I right folks? Featuring... Sidewalk Show & Tell - Neil Hamburger's Great Phone Calls Brando Break - Marlon vs. Burt, Marlon and his buddy Jimmy Caan talk Superman, and Marlon charms the crew Hosted by your own personal cinematic Biden and Trump! (Corey note: This was recorded right after the presidential debate, and you can tell. Obviously things have changed. The summer got pretty dark, y'all.) Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about Don Juan de Marco at podcast@sidewalkfest.com Sidewalk is on Threads! Follow us! Join us at the 26th annual Sidewalk Film Festival Aug. 19-25! Get tickets and passes now at www.sidewalkfest.com!…
Featuring... Five-Minute Fight - The Bikeriders! What Is It? - A tough group of clips! How does Corey do? Hosted by your own personal cinematic Dave Grohl and Taylor Swift! Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about Jodie Comer's accent in The Bikeriders at podcast@sidewalkfest.com Sidewalk is on Threads! Follow us! Join us at the 26th annual Sidewalk Film Festival Aug. 19-25! Get tickets and passes now at www.sidewalkfest.com!…
Happy Sidewalk Season! Listen to the podcast our new A.I. overlords don't want you to hear! Featuring... What Is It? - How many movies can Corey correctly identify from a sound clip? What We're Watching - Snack Shack, Hacks season 3, IF, I Saw the TV Glow, Stress Positions, The Beast, Five Easy Pieces and Dressed to Kill Hosted by your own personal cinematic Liquid Cocaine and Meat Cube! Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about how great I Saw the TV Glow is at podcast@sidewalkfest.com Sidewalk is on Threads! Follow us! Join us at the 26th annual Sidewalk Film Festival Aug. 19-25! Get tickets and passes now at www.sidewalkfest.com!…
Music! Skating! Music biopics! All the old favorites. Also featuring... Sidewalk Home Video – One Tough Cop (1998), featuring Stephen Baldwin, Chris Penn, Gina Gershon and Amy Irving! And also… IHOP and Justin Bieber… we might wander off topic. What’s This Shit? – Vague clues about a bad movie. Someone of interest is identified. There is a factory. Hosted by your own personal cinematic Noah Cyrus and Tish Cyrus! Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about dating your daughter’s ex at podcast@sidewalkfest.com…
How do you spell “bananas?” You may learn something new in the intro! Featuring... Five-Minute Fight – If you can believe it, Rachel didn’t like Challengers. Debate ensues. Brando (or Barbra) Break – A return to the Barbra Streisand memoir! Hosted by your own personal cinematic Riley Keough and Naussany Investments & Private Lending LLC! Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about whether Corey should say “meow meow” in the intro of every episode at podcast@sidewalkfest.com…
Featuring... Brando Break – Shenanigans and monkey shines on the set of The Island of Dr. Moreau. What We’re Watching – American Gigolo, The Fall Guy, Challengers (again) (Corey apparently forgot he talked about it in a prior episode), There Will Be Blood, Parasite, Anyone But You Hosted by your own personal cinematic Moons Over My Hammy and Let’s Cobb About it! Music by Splash '96 Recorded & Edited by Boutwell Studios Write us about Marlon Brando’s 10-day acting workshop at podcast@sidewalkfest.com…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.