CommTALK Mini-series Season 2 - Episode 7 - Part 2 - Preshow communications

BVS Film Productions Final Cuts Podcast & Vodcast Latest Trends and Techniques In Video Marketing

Welcome back to the CommTALK Podcast show from BVS Film Productions! In this episode, we're joined by Denny Pavan, our trade show exhibits expert, as he delves into the crucial aspects of pre-show communication and effective strategies to attract attendees to your exhibit.

00:16 Our conversation kicks off by spotlighting the importance of pre-show communication in ensuring a successful trade show experience. Join us as Denny shares valuable insights on how to enhance your exhibit's impact, covering everything from its visual identity to strategic placement on the trade show floor.

00:30 After defining the look, brand, and size of your trade show exhibit, the next vital step is pre-show planning. Denny emphasizes the significance of carefully considering your booth space in relation to the overall show layout. Gain insights into understanding the dynamics of the trade show floor and making strategic decisions about your exhibit's positioning.

00:42 Imagine this scenario: you've chosen Show XYZ in Atlanta, and now it's time to plan your booth space. Denny guides us through the decision-making process, offering valuable advice on space utilization. Learn how to factor in the size of your exhibit and its placement within the show for maximum impact.

00:53 Denny explores the challenges faced by first-time exhibitors, shedding light on the competitive nature of securing prime spots on the trade show floor. Unveiling the complexities of the process, he provides insights for newcomers looking to establish a foothold and make the most of their exhibit space.

01:08 Securing a desirable location can be a tough feat, especially when seasoned exhibitors quickly secure their preferred spots. Denny discusses the intricacies of space allocation, touching on the competitive nature of post-show space auctions. Gain valuable knowledge on navigating this landscape and positioning your exhibit for success.

01:19 As the conversation unfolds, Denny delves into the aspirations of exhibitors aiming to expand from a 10 by 10 booth to a more prominent 10 by 20. Discover the considerations and challenges involved in this growth journey, as Denny provides guidance for those looking to scale up their trade show presence.

[TUNE IN NEXT WEEK] Don't miss the upcoming episode as we continue our exploration into trade show success strategies with Denny Pavan. Stay tuned for more valuable insights on optimizing your exhibit and standing out in the competitive trade show landscape!