Episode 43: Social Branding, What's All the Fuss, with Tom Slocum

Stronger Sales Teams with Ben Wright

In this episode, Ben speaks with Tom Slocum, Founder of The SD Lab, about the importance of social branding in building a successful top-of-funnel sales strategy. Tom explains that social branding involves being authentic, bringing humour into content, and educating through entertainment. He emphasises the need to build a community around your brand and shares practical tips for leveraging social media, such as engaging in the comments, sharing authentic content, and cross-collaborating with others.

About the Guest:

Tom Slocum is a seasoned sales strategist and the founder of The SD Lab, a top-of-funnel sales consulting agency. With over a decade of experience in the sales and revenue acceleration space, Tom specialises in crafting personalised sales playbooks, optimising sales processes, and training teams for success. He is passionate about helping sales leaders and teams achieve their goals by blending strategic insights with a human touch.

Key Takeaways:

• Social branding builds trust and credibility at scale, allowing you to reach a larger audience and stand out among competitors.
• Authenticity and humour are key elements of successful social branding, as they help create connections and engage with prospects.
• Repurposing content from social media can be an effective way to personalise your prospecting strategy and provide value to potential customers.

Time Stamps:

0:00 Intro

1:14 Guest Introduction

2:41 The SD Lab

4:12 Top Of Funnel Activity

5:35 Social Branding

11:48 Building that Great Social Brand

16:16 Prospective Strategy for Business

19:25 The Cold Calling Tournament

20:45 Tips on Building Community

23:40 Guest’s Socials

24:17 Outro

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