Fundraising in the Gaming Space

Givergy

In this episode, we’re delighted to be talking to Cure Cancer’s Head of Gaming and Streaming, Shane Bailey, about the immense potential gaming has as a fundraising strategy.

Head of Gaming and Streaming is not a job title many people would associate with the non-profit sector. However, Shane has worked in this role for the past two years demonstrating that there is huge opportunity for non-profits to engage new audiences and raise significant funds - if they interact sincerely with the gaming community.

In just four years, since they ventured into gaming and streaming, Cure Cancer’s fundraising revenue has dramatically increased from 0% to on track for 20% this financial year! Listen in as Shane explains how a non-profit can make gaming a viable fundraising stream, and shares his own journey into this space.