174: How to Successfully Disrupt a Fixed Industry w/ Mahisha Dellinger

Black to Business

Embarking on entrepreneurship in an industry resistant to change is like navigating uncharted waters, where the odds are stacked against success. In this episode, we unveil the strategies for this entrepreneurial expedition with trailblazer Mahisha Dellinger, who defied the norms of the natural hair care industry with CURLS.

Mahisha founded CURLS in the early 2000s, challenging preconceived notions and proving that innovation thrives even in seemingly saturated markets. As CEO and Founder, she pioneered the natural hair care market, making CURLS one of the first four brands to launch in Target in 2002. Over two decades, CURLS has become a recognized brand in major retailers like Target, Sally Beauty, and ULTA, reaching international markets in Canada, Brazil, Africa, and the UK.

Mahisha's success story is remarkable, reflecting her astute business acumen. Today, CURLS stands as a multi-million dollar brand, offering products tailored to diverse textured hair needs, resonating across age ranges, regions, and multicultural communities.

Beyond the shelves, Mahisha's impact extends through the Black Women Making Millions Academy, a program committed to aiding 25,000 businesses with over $450 million dollars' worth of free resources. Join us as we delve into Mahisha's journey, unraveling the strategies that propelled CURLS to the forefront and offering insights for aspiring entrepreneurs looking to disrupt fixed industries.

DURING THIS EPISODE YOU’LL LEARN:

• Tactics to differentiate and stand out in a competitive industry

• The significance of brand consistency and cultivating customer loyalty

• Practical tips for managing time and energy during the early stages of entrepreneurship

• Strategies for handling setbacks and using them as drivers for success

• The role of cutting-edge products in staying ahead in the market

• Navigating challenges when making the leap into entrepreneurship

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/174

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