E39 - Understanding Consumer Psychology (Dr. Keisha Cutright & Dr. Jordan Etkin)

The Fuqua Show

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/exile-3411195">Exile</a></span>

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Exile

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Welcome to Exile, a podcast about Jewish lives under the shadow of fascism. Narrated by award-winning screen and stage actor, Mandy Patinkin. Untold stories and firsthand accounts drawn from intimate letters, diaries and interviews found in the Leo Baeck Institute’s vast archive. Each episode, a story of beauty and danger that brings history to life. Because the past is always present. Starting November 1, episodes are released weekly every Tuesday. The Leo Baeck Institute, New York | Berlin is a research library and archive focused on the history of German-speaking Jews. Antica Productions produces award-winning non-fiction podcasts, films and series which inform and inspire audiences around the world.

منذ عام واحد 23:29

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Dr. Keisha Cutright and Dr. Jordan Etkin teach core marketing to all Fuqua Daytime MBA students. Outside the classroom, they conduct innovative research in consumer behavior, exploring topics like goal setting, motivation, personal control, self-care, and spirituality. In this episode, Keisha and Jordan share how they ended up in this field, what they've learned through their research, and what they're seeing in modern marketing trends (AI, influencers, social responsibility, multicultural marketing).
This question features question submitted by Anandi Rahman (MBA, '24), Eric Lan (MBA, '25), Kanchan Nebhwani (MBA, '24), and Kendra Brown (MBA, '24).
Note: This is a student-run production. The opinions expressed in this podcast are the speakers' own and do not reflect the official view of Duke University, the Fuqua School of Business, or any organizations mentioned.

63 حلقات

#Careers #Business #Podcasting Education #Fuqua

E39 - Understanding Consumer Psychology (Dr. Keisha Cutright & Dr. Jordan Etkin)

The Fuqua Show

published منذ عام واحد

MP3•منزل الحلقة

63 حلقات

#Careers #Business #Podcasting Education #Fuqua

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EP62 - ICU 2 MBA | Connection, Compassion, and Resilience (Mitchell Woodruff) 27:11

منذ عام واحد27:11

27:11

Mitchell Woodruff (Class of 2024) grew up in the small town of Crestwood, Kentucky. After earning a degree in psychology from Xavier University, Mitchell pursued nursing at Bellarmine University and worked as a pediatric ICU travel nurse across the U.S. and abroad. He spent time providing care on a ship off the coast of Africa, helping children with cleft lip and palate repairs, and eventually decided to switch careers, enrolling in the Duke MBA program. Now, Mitchell is preparing for a move to the Bay Area and a new role as a consultant. In this episode, Mitchell shares his journey from small-town Kentucky to global healthcare service and his decision to leave nursing for business. He talks about the emotional challenges of ICU nursing, volunteering in underserved areas, and the process of finding a new purpose through his MBA experience. Note: This is a student-run production. The opinions expressed in this podcast are the speakers' own and do not reflect the views of Duke University, the Fuqua School of Business, or any organizations mentioned.…

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E61 - Making a Difference: Teaching, Running for Office, and Leading in the White House (Dr. Ronnie Chatterji) 1:07:43

منذ عام واحد1:07:43

1:07:43

Dr. Ronnie Chatterji returned to Fuqua in 2023, after serving in the White House as implementation lead for the $52 billion CHIPS and Science Act. He thrives at the intersection of academia, public policy, and business, working as a professor and researcher at Fuqua for the past 18 years. He has co-authored 2 books, published over 30 peer-reviewed articles, and written op-eds in the New York Times , Wall Street Journal , and Harvard Business Review . Ronnie has also worked in President Obama's Council of Economic Advisers and he ran for State Treasurer of North Carolina in the 2020 election. We often hear Ronnie talk about business and policy issues. But we've never heard the behind the scenes of his unique career and life...until now. It’s a longer episode, but it's packed with rich stories, valuable insights, and practical advice. Listen to the end to learn how Ronnie has made a difference and how you can too. Episode Producers: Thomas Cheng and Jenna Houchins Host: Thomas Cheng Editor: Jenna Houchins Note: This is a student-run production. The opinions expressed in this podcast are the speakers' own and do not reflect the view of Duke University, the Fuqua School of Business, or any organizations mentioned.…

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منذ عام واحد21:12

21:12

Dr. Veronica Valencia Victoria (Class of 2024) is a Doctor of Physical Therapy and could also be considered a doctor of reinventing herself. Originally from a small town in Colombia, she moved to the U.S. when she was 12 years old, ultimately becoming the valedictorian of her high school. Inspired by her family, she became a physical therapist and supported patients over 4 years. After the loss of a friend and fellow healthcare worker during the pandemic, Veronica was driven to start a scholarship in his name and pursue an MBA to expand her impact in the health sector. After graduation, she will work in consulting at Deloitte. In this episode, Veronica shares how her family has shaped her and helped her build a resilient mindset, allowing her to take risks, pursue new opportunities, and do things she once thought were impossible. SCHOLARSHIP LINK: https://giving.usf.edu/how/herdfunder/miguel-martinez-jr-memorial-scholarship Note: This is a student-run production. The opinions expressed in this podcast are the speakers' own and do not reflect the view of Duke University, the Fuqua School of Business, or any organizations mentioned.…

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منذ عام واحد45:13

45:13

Kandasi Griffiths (Class of 2024) had a goal to see the world. And after living in 17 places on 4 continents, she is certainly on her way! After college, she taught English in Paris, organized conferences in the UK, and learned jewelry making in Italy, before pivoting to international development. She worked in Afghanistan, Jordan, Tanzania, Guinea, Benin, and Togo, learning about global health and seeing how she could best contribute to community development. Kandasi then founded a social enterprise called SR Collaborative (srcollaborative.com), focused on supporting women of color change agents and their ventures. She came to Fuqua to pivot to impact investing, which she will pursue at Social Finance after graduation. In this episode, Kandasi shares her fascinating stories and the lessons she's learned, about the world and about herself. Episode Editor: Jenna Houchins (MBA/MPP '24) Note: This is a student-run production. The opinions expressed in this podcast are the speakers' own and do not reflect the view of Duke University, the Fuqua School of Business, or any organizations mentioned.…

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E58 - Small Town, Big Dreams: Relationship Health to Rural Wealth (Annie Forrest) 36:08

منذ عام واحد36:08

36:08

Annie Forrest (Class of 2024) grew up in a small Appalachian town called Richlands, Virginia, where her family has lived for 8 generations. She left home for the University of Virginia, where she became an advocate for sexual assault and relationship abuse prevention. She then moved to New York City to continue this work full time at the One Love Foundation. And after 9 years away, she came back to Richlands and became inspired to work on uplifting rural communities. In this episode, Annie shares her inspiring journey of leaving and ultimately returning home. She also talks about the Appalachian region, tips for healthier relationships, and reflections on her nontraditional MBA path. Content Note: This episode contains mentions of sexual assault and relationship abuse. Note: This is a student-run production. The opinions expressed in this podcast are the speakers' own and do not reflect the view of Duke University, the Fuqua School of Business, or any organizations mentioned.…

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منذ عام واحد25:55

25:55

Dr. John M. de Figueiredo (Faculty Director, Duke Center for Institutional and Organizational Performance) has taught strategy, law, and economics at Duke for more than 14 years and has received 8 teaching awards. However, when trying to start his career in academia, he was rejected from every PhD program he applied for, all because someone lost his GRE answer sheet! In this episode, John discusses how rejections, constant setbacks, and serendipity have led him to new opportunities, such as becoming a consultant in Europe and working for the famous Michael Porter (creator of "Porter's Five Forces"). He also shares his insights on how firms should manage strategy implementation, how he trains students for the "real world", and how MBA graduates can be successful in both work and in their personal lives. This episode features questions submitted by David Shang (’24), Robertino Tucci (’24), and Rosa Mecklemburg (’24). Note: This is a student-run production. The opinions expressed in this podcast are the speakers' own and do not reflect the view of Duke University, the Fuqua School of Business, or any organizations mentioned.…

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منذ عام واحد30:02

30:02

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منذ عام واحد45:30

45:30

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منذ عام واحد34:50

34:50

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منذ عام واحد28:52

28:52

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E52 - Advancing Women in Business (Kelsey Worsham & Rhea Philip) 32:47

منذ عام واحد32:47

32:47

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منذ عام واحد22:07

22:07

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منذ عام واحد27:58

27:58

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E49.2 - Bread Winner: Starting & Running My Bakery (Tara Coley) 21:32

منذ عام واحد21:32

21:32

Tara Coley, founder of BE Bakery (one of Fuqua's new community partners), is the final guest in our "Black Entrepreneurs" series for Black History Month 2024. With host Janice Cater (Class of 2024), Tara covers the origins of her baking career - dropping out of college, enrolling in pastry school, and making 500 donuts per night. She discusses her entrepreneurial journey, from the challenges to the rewards to the lessons learned along the way. She shares valuable advice for all founders about delighting customers, managing burnout, learning new skills, networking, being kind to yourself, and paving the road for others. Check out BE Bakery on Instagram (bebakery.llc) and the Cary Farmers Market on Saturday mornings! Episode Organizers: Mercedes Jones and Uzo Biosah (Class of 2025), Representatives of Black Business Students Association (BBSA) and Business in Africa (BiA) Episode Producer: Mitchell Woodruff (Class of 2024) Note: This is a student-run production. The opinions expressed in this podcast are the speakers' own and do not reflect the view of Duke University, the Fuqua School of Business, or any organizations mentioned.…

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E49 - Black Entrepreneurs at Fuqua 40:12

منذ عام واحد40:12

40:12

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The Fuqua Show « » E39 - Understanding Consumer Psychology (Dr. Keisha Cutright & Dr. Jordan Etkin)

E39 - Understanding Consumer Psychology (Dr. Keisha Cutright & Dr. Jordan Etkin)

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E39 - Understanding Consumer Psychology (Dr. Keisha Cutright & Dr. Jordan Etkin)