EP 5: Mastering a Negative Mindset and Using the 3 E's: Education, Experience, Exposure

The Business Playdate

Player FM - Internet Radio Done Right

تمت الإضافة منذ قبل two أعوام

المحتوى المقدم من Betsy Moorehead and The Business Playdate. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Betsy Moorehead and The Business Playdate أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Peak Travel

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You Can Visit All Seven Continents. But Should You? 26:46

منذ 22 يومًا26:46

التشغيل لاحقا

قوائم

إعجاب

احب

26:46

For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…

منذ عامين 36:21

MP3•منزل الحلقة

The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
Learn more about Betsy's marketing services here: https://betsymoorehead.com/

33 حلقات

#Society #Parenting #Relationship #Entrepreneur #Business #Marketing #Betsy Moorehead #Business Playdate

EP 5: Mastering a Negative Mindset and Using the 3 E's: Education, Experience, Exposure

The Business Playdate

published منذ عامين

MP3•منزل الحلقة

The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
Learn more about Betsy's marketing services here: https://betsymoorehead.com/

33 حلقات

#Society #Parenting #Relationship #Entrepreneur #Business #Marketing #Betsy Moorehead #Business Playdate

كل الحلقات

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EP 28: Working Your Way Through a Moment of Crisis in Your Business 28:36

منذ 1 year28:36

28:36

This week, we discuss how quickly you can find yourself spiraling into a crisis in your business and different ways to work through it and come out stronger on the other side. Crises and issues can come up at a moment's notice for business owners, and one certain thing - you don't know what you might need to pull yourself through it until you're in deep. Listen in as Betsy shares with Lindsay about a crisis she has faced this month in her Facebook Ads Management business, how she worked through the issue, and some new perspectives found during the situation. Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsayw.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/…

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EP 27: Finding Your Village - How Community Building Impacts Success with Blythe Kirkwood 1:07:29

منذ 1 year1:07:29

1:07:29

We are thrilled to bring you another guest expert episode of The Business Playdate. This week, we're diving into how community building can impact your motherhood journey and your business with Blythe Kirkwood. Blythe is a wife, busy mom of 2 active boys, a former teacher turned entrepreneur, certified home stager, real estate agent, mentor, and chapter leader of Connect & Cultivate North Houston. She is passionate about creating connections and community and championing other women in real estate and entrepreneurship to build businesses that integrate with their lives and to build a personal brand that is authentic to who they are as a person and in their season of life. With her unique combination of skills and experiences, Blythe brings her servant's heart and tenacity (with a little touch of sass) to everyone and everything she touches. You can find Blythe on Instagram here: https://www.instagram.com/blythekirkwoodrealtor/ Learn more about Connect & Cultivate North Houston: https://www.instagram.com/connectandcultivate.htxnorth/ Thank you, Blythe, for joining us on The Business Playdate! Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsayw.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/…

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EP 26: Tips for Creating a Valuable Client Expereince 31:19

منذ 1 year31:19

31:19

Looking for a way to make your client's experience working with you flawless? Nothing is better for a client/service provider relationship than a smooth experience from the initial touch point. Listen to this week's episode as Lindsay and Betsy share tips on how they have developed valuable experiences and workflows for their respective clients. From establishing an offer ecosystem that helps clients and potential clients understand what working with you would look like and where their business needs to become a client to ensuring clients have everything they want and provide everything else they truly need for their business to be successful. This episode is great for marketing freelancers or service providers looking to up-level their offers and business and form long-lasting partnerships with valuable clients.…

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EP 25: Breaking Down Organic, Paid, and Earned Media Channels for a Marketing Strategy 33:39

منذ 1 year33:39

33:39

This week, we are sharing the multiple marketing channels and marketing media types you can include in a marketing strategy, you guessed it, outside of social media. This topic of conversation came to light after the “great Meta outage of 2024” that happened earlier this week. As two firm believers that you don’t just need social media to run a successful business, we know this isn’t the last time something like this will happen. Listen in as we break down the different types of marketing media (organic, paid, and earned) and how each of these avenues can fit into a business marketing strategy and help to create successful growth. Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing program here: https://lindsaywhite.co/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

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EP 24: Tips on How to Manage Client Expectations 33:23

منذ 1 year33:23

33:23

This week, Lindsay and Betsy are providing a few tips on how to work through managing client expectations as a freelancer and service provider. As two self-proclaimed people pleasers, you'll hear us share anecdotes on what has worked (or not worked) for us as we have navigated managing clients' expectations in our respective businesses. We also walk through solutions for how to keep the misalignment of expectations at a minimum and ways you can communicate with your clients to help reassure your authority as their hired marketing expert. This episode is excellent for anyone experiencing a rough patch with an existing client, unsure about how to set expectations on future planning with a potential client, or if you are looking for insight on how to have a direct conversation about goals to limit confusion in the process for the business owner. Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing program here: https://lindsaywhite.co/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

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EP 23: A Recap on #MomLife, DOM Program Re-Launch, and More 31:45

منذ 1 year31:45

31:45

Welcome to another real-life Business Playdate between Lindsay and Betsy, y'all! This week's episode looks into how balancing life and business has been for both of us lately, from sick kiddos to new clients and feeling excited for what is to come for the podcast to sourdough mastery. We may have come to the mic with zero idea of what we would talk about, but we're sure that if you are a freelancer or marketing service provider AND living that #momlife, you will undoubtedly relate to this one! PLUS, don't miss out on the re-launch of Lindasy's Director of Marketing (DOM) program! Doors for the next 3-month program open on Monday, Feb. 24 at https://lindsaywhite.co/certification/ Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing program here: https://lindsaywhite.co/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

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EP 22: 3 Must-Know Changes to Google's Email Sender Guidelines 44:29

منذ 1 year44:29

44:29

This week's episode is for ANYONE (business owners, marketing service providers, and freelancers) who uses an email marketing platform. Buckle up and listen for three must-know updates to Google's 2024 email sender guidelines and how to ensure your accounts are compliant. Google is cracking down on its sender guidelines to help alleviate the amount of spam that hits users' inboxes. This information is pretty technical and has many parts, but Lindsay goes over all of the nitty-gritty details in an easy-to-digest way. After you listen, be sure to download a few free resources that Lindsay has complied to help you get your email game up to par. >> https://lindsaywhite.co/email Additional resources mentioned: MX Toolbox: https://mxtoolbox.com/ Postmaster Tools: https://gmail.com/postmaster/ Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing program here: https://lindsaywhite.co/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

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EP 21: 5 Tips for Putting Together a Winning Proposal 26:52

منذ 1 year26:52

26:52

This week, Lindsay and Betsy walk you through their top 5 tips for putting together a winning proposal. Sending a proposal to a potential client can be pretty intimidating and overwhelming, but we've figured out some key ways to make it really hard for the client to say "no". Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing program here: https://lindsaywhite.co/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

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EP 20: Let's Be Real - Ins and Outs for 2024 36:52

منذ 1 year36:52

36:52

This week, Lindsay and Betsy jumped on the trend of sharing their ins and outs for 2024 in business and daily life. From online business marketing tactics that give us the major ick to some lifestyle changes that we plan to bring to our daily routines to help us feel better all around. As a reminder, these are our personal opinions on these topics. Everyone is different, and we're not here to judge your choices or what you feel is best for your business or situation. We're cheering you on as always, and we hope you find a safe space to just be you in this community we're building together! Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing program here: https://lindsaywhite.co/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

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EP 19: What's Next? Navigating Freelance Plateaus 42:49

منذ 1 year42:49

42:49

Ever feel like you're at a plateau with your freelance or service-based business journey? If you answered "yes," this is THE episode for you, friend! This week, Lindsay and Betsy dive into some ways to identify a plateau and tips on how to navigate your way through the feeling of "what's next" - something many of us can relate to. Disclaimer: this episode may not be for you and where you are in your current journey. Not everyone has that feeling of needing more or that something else is waiting on the horizon, which is OK! This episode is broken into five segments; see timestamps below and jump to the part that resonates with your journey the most if you need to! 6:05 - Segment 1: Recognizing the Plateau 13:48- Segment 2: The Corporate Temptation 22:16 - Segment 3: Embracing Entrepreneurial Thrills 33:10 - Segment 4: Expanding Your Business Horizons 38:22 - Segment 5: Nurturing Sustainable Growth Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing program here: https://lindsaywhite.co/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

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EP 18: How to Create Authentic and Sustainable Offers for Your Business 37:37

منذ 1 year37:37

37:37

In this week’s episode, Lindsay and Betsy walk through the importance of authenticity when it comes to building out offers for a service-based business. Creating sustainable offers for your business model and the life you want is key to keeping imposter syndrome at bay and ensuring your work feels authentic and confident of who you are. We talk through ideas for building out offers that might work for people who are social media marketing lovers (i.e., packages, projects, VIP days) and a few ideas of offers you can build that require little to ZERO social media marketing on your part. The beauty of being your own boss and a service provider is that you can truly build your offers however they feel authentic to you and your life, no matter what season you’re in. Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing program here: https://lindsaywhite.co/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

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EP 17: Pros & Cons of Using Social Media for Your Business 44:00

منذ 1 year44:00

44:00

Welcome to our first episode of 2024! This week, Lindsay and Betsy dive deep into the dynamic world of social media for business. Discover the pros and cons of leveraging social platforms to boost your business. We share our unique perspectives on this hot topic in this candid discussion. Spoiler alert: we have a few very unexpected viewpoints. Whether you're all-in on Reels or taking a different path, we believe the best way to market your business is through authentic marketing tailored to you and your business goals. Stay through the end for a bonus behind-the-scenes chat that's an absolute MUST-listen! Tune in now and revolutionize your social media game (or maybe don’t?)! Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing program here: https://lindsaywhite.co/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

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EP 16: 2024 Goal Planning 44:11

منذ 1 year44:11

44:11

We're holding ourselves accountable by putting out an episode that is a real-time look into our planning session of 2024 goals for the podcast. It's raw and real, y'all! This episode highlights how we developed our list of broader goals, from increased reviews and downloads to generating revenue from the podcast. Listen in as we dive into workshopping these S.M.A.R.T. goals (any good marketer loves an acronym), and let's see where the New Year takes us! Thank you so much for being here with us and for listening every week! Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing program here: https://lindsaywhite.co/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

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EP 15: Managing Chronic Stress and Overwhelm as a Busy Mom and Business Owner with Jennifer Bartlett 57:41

منذ 1 year57:41

57:41

We are back with another amazing guest expert and are so excited to bring you this conversation with Jennifer Bartlett of WOVN Wellness! Jennifer is a licensed therapist, yoga teacher, and owner of WOVN Wellness - a holistic psychotherapy practice in Birmingham, AL that aims to create spaces for individual and communal healing for women. In her individual therapy work, Jen specializes in working with women seeking relief from anxiety, healing from trauma, seeking more fulfillment and purpose, or navigating life transitions. Jen also has specialized training in perinatal mental health and is passionate about supporting women on their journey to and through motherhood. Prior to opening her own practice, Jen spent many years working as a therapist in a residential facility in NYC and group therapy practice in Houston, Texas, treating adults with a wide variety of mental health concerns. You can learn more about Jen’s services and upcoming offerings from WOVN Wellness at wovnwellness.com , and be sure to give her a follow on Instagram @wovnwellness . Thank you to Jen for joining us on The Business Playdate! Below are few links to some of the fun things we talked about in the episode: The Twelve Dates of Christmas: https://a.co/d/f0PNoEN The Whole-Brain Child: https://a.co/d/7TRxZFE Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing program here: https://lindsaywhite.co/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

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EP 14: Marketing Strategy vs. Marketing Implementation - Defining Key Differences 29:37

منذ 1 year29:37

29:37

In this week's episode, Lindsay and Betsy take a deep dive into the key differences between Marketing Strategy and Marketing Implementation. Yep, these are two different pieces of the puzzle for businesses to see growth, success, and positive customer/client experiences. Listen in as we define marketing strategies and implementation, their respective roles in creating value for your clients, and ways to navigate common challenges with clients as a marketing service provider with strategy and implementation offers. Also, Lindsay shares her agency’s offer ecosystem, which breaks down the life cycle of a client from brand positioning to strategy and implementation development to ongoing management and creative services. This episode is great for any marketing service provider looking to laser focus their offers in 2024 and create value-packed services for clients of any size. Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing program here: https://lindsaywhite.co/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

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EP 13: How to Feel Empowered in Your Business Finances and Tips on Preparing for Tax Season with Jackie Easterday, CPA 55:45

منذ 1 year55:45

55:45

Our very first Business Playdate is here! We're thrilled to bring you this conversation with Jackie Easterday, CPA. This episode is great for anyone who is looking to build confidence in learning more about their business finances, from organized bookkeeping to S-Corp tax benefits. Jackie has nearly two decades of tax and accounting experience and has been helping small business owners take control of their finances for over ten years! While she and her team specialize in bookkeeping and taxes for small businesses, her true passion lies in empowering business owners with financial confidence to grow and scale the business of their dreams! You can learn more about Jackie, her services, and resources at easterdaygroup.com, and be sure to give her a follow on Instagram @ jackie.easterday.cpa . Thank you to Jackie for joining us on The Business Playdate! Follow The Business Playdate online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing program here: https://lindsaywhite.co/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

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EP 12: The Holiday Haze - Strategies for Setting Business and Family Expectations Around the Holidays 38:14

منذ 1 year38:14

38:14

We're back with another packed episode of The Business Playdate, and this week, Lindsay and Betsy discuss a topic we can all relate to - the chaos and overwhelm that is the holiday season as a busy business owner, wife, mom, and mental load keeper. Listen in as they share some strategies that work for them in preparing for time off during the holidays from their clients, holding space for what you want for your little family during the Christmas season, and some of their favorite seasonal traditions. They also talk about the stress of trying to make sure everything is taken care of (i.e., present buying) while establishing traditions with their kids and learning not to feel guilty for everything not being "Instagram perfect" all the time - because no one has that figured out! This is a great episode for anyone looking to relate to real-life scenarios of two busy business owners who are just trying to make the holidays special for their kids in their own little imperfect ways. Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

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SERIES: Productivity Hacks // Part 3: Building Support Systems and Mental Space 20:48

منذ 1 year20:48

20:48

We're back with the final installment of our 3-part Productivity Hacks Series, and this week's topic is one of our favorites: building support systems and mental space. Lindsay and Betsy discuss three great hacks and tips for implementing ways to better support your mental load as a work-from-home mom and provide real-life examples of how these hacks have made their journeys much more productive. Listen in for more details about these great hacks: Implementing a Family Calendar & Sharing Responsibilities Accepting (and Asking for) Help: Overcoming Solo Syndrome Creating Mental Space: Prioritizing Yourself We hope you've enjoyed this series around ways to be more productive in your daily routines as a busy work-from-home mom and business owner. Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

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SERIES: Productivity Hacks // Part 2: Optimizing Workflow and Focus 21:09

منذ 1 year21:09

21:09

In Part 2 of our Productivity Hacks series, Lindsay and Betsy walk through four tips for establishing successful workflows and staying focused. This episode contains tangible tips for you to implement into your business and daily life instantly. Listen in for more on these productivity hacks and tips: Categorizing Workdays: Maximizing Productivity Email Efficiency: Managing Different Email Addresses Setting Timers: Enhancing Task Completion Streamlining Tasks: Body Doubling and Brain Dumping Next week, join us for Part 3 (Building Support Systems and Mental Space)! Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

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SERIES: Productivity Hacks // Part 1: Mastering Priorities and Time Management 20:29

منذ 1 year20:29

20:29

Welcome to our three-part series all about Productivity Hacks! In Part 1 of this trilogy, Lindsay and Betsy break down their 4 top productivity tips for mastering priorities and time management in business and their respective motherhood journies. Listen in for more real-life, relatable examples of these great hacks: Daily and Weekly Calendar Checks It's Either a Hell Yes or a Hell No The Power of 5 Minutes Understanding and Benefitting from Your Energy Rhythm Come back for Part 2 (Optimizing Workflow and Focus) and Part 3 (Building Support Systems and Mental Space) later this month. Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

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EP 11: Navigating Holiday Consumerism from a Marketer's Perspective 22:26

منذ 1 year22:26

22:26

In this week's episode, Lindsay and Betsy discuss their honest feelings and frustrations regarding the inevitable consumerism overload of the holiday season online. The overwhelming amount of promotions, sales, and influencer brand pushes - it can all be just a little too much. On the flip side, as two marketers, they talk about the benefits of a strong Q4 strategy from a business perspective and how service providers can help their clients capitalize on the "most wonderful time of the year" to help catapult their company into the New Year. Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

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EP 10 // Part 2: From 'My Job Defines Me' to Prioritizing Mental Health in Entrepreneurship with Betsy Moorehead 31:58

منذ 2 years31:58

31:58

Welcome to PART TWO of Episode 10! As we prepare to bring some pretty amazing business owners and guests onto the podcast, we wanted to use our 10th episode as a chance to share our individual stories with you in depth. In part 2, Betsy Moorehead shares more about her nearly 15-year career in marketing and decade-long experience working behind the scenes at one of the world's largest entertainment events. Listen as Betsy walks us through how she conquered feeling like her job was her identity for the longest time and how her freelance journey has grown into a sustainable and fruitful opportunity for her family. Don't miss some fantastic advice from Betsy, including ways to prioritize your mental health as a busy mom and business owner and how YOUR enough doesn't have to be defined by anyone else's version of success. This episode is great for moms looking for relatable ways to feel fulfilled in their business journies after leaving a long-term "relationship" with their former employer/job. Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

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EP 10 // Part 1: From the Corporate Grind to Marketing Agency Ownership with Lindsay White 36:14

منذ 2 years36:14

36:14

Welcome to PART ONE of Episode 10! As we prepare to bring some pretty amazing business owners and guests onto the podcast, we wanted to use our 10th episode as an opportunity to share our individual stories with you in-depth. In part one, listen to Lindsay White share more about how she went from climbing the corporate ladder to building her own successful marketing agency in just a few short years. All while balancing becoming a new mother early on in her entrepreneurial journey and how she is planning for some serious growth in the future. Don't miss some amazing advice from Lindsay on how to view your business as you go through the ebbs and flows, including giving yourself the grace you deserve in each season of life. This episode is great for corporate women looking to leave the 9-5 grind (let's be honest, though, it's never just 9-5) and build their own marketing business. P.S. For anyone interested, THIS is the bag Lindsay is referring to in our "What is one non-business related thing you are loving right now?" segment: https://demellierlondon.com/products/the-small-vancouver-taupe-smooth Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

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EP 9: Using KPIs Instead of Vanity Metrics to Drive Marketing Decisions 42:10

منذ 2 years42:10

42:10

This week, Lindsay and Betsy dive into the fundamental differences between vanity metrics and KPIs (key performance indicators) and which is best to use measuring results to drive marketing decisions. Vanity metrics, such as follower count, post likes, open rate, etc., may provide a momentary burst of dopamine but are not always the best metric to gauge your strategy. Instead, understanding your KPIs and what metrics will help you reach your business goals matters most. This episode is a great listen for marketing consultants looking to educate clients on proper analytics reporting. Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

1
EP 8: Inside a Business Playdate 19:37

منذ 2 years19:37

19:37

This week's conversation is a legit business playdate between Lindsay and Betsy. From talking through bringing clients into a project management system for the first time to the best place to buy gold glitter sneakers in New Orleans, we've got it all covered. Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

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EP 7: 5 Time Management Tips for Getting Your Business Structured 35:11

منذ 2 years35:11

35:11

In this episode, Lindsay and Betsy dive into some of the top ways they use time management and systems to help structure their businesses in these busy seasons. Listen in as they walk through the realities of being a busy business owner while juggling small children and mom life. We’ll discuss five ways you can start building out a better structure for your business, including: Time Blocking Categorizing Your Days Building out a WorkFlow Staying True to Your Boundaries And being realistic about what you are capable of doing! Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

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EP 6: Pros & Cons of Retainer vs. Project Work - Creating Value-Based Offers 29:49

منذ 2 years29:49

29:49

One of the (if not THE) most important aspects of your business as a freelancer or service provider is deciding what kind of offers you develop. In this episode, Lindsay and Betsy dive into two types: retainers vs. projects. We discuss the pros and cons of both types of offers and how you can create a value-based offer that fits into your season of life — not everyone wants to make TikTok videos to have a successful business. Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

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EP 5: Mastering a Negative Mindset and Using the 3 E's: Education, Experience, Exposure 36:21

منذ 2 years36:21

36:21

This episode is a real-life look at a conversation between Lindsay and Betsy as they talk through the hardships of bringing yourself out of a negative headspace regarding business. We discuss the stigma behind feeling like we were "just" a freelancer at the start of our business journies and how the 3 E's can fundamentally shift your mindset and help further your business and career. Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

1
EP 4: 5 Strategies to Master Scope Creep and Set Strong Business Boundaries 25:44

منذ 2 years25:44

25:44

In this episode, we are tackling nearly every entrepreneur’s challenge: scope creep. We'll define it, share our experiences, and discuss how scope creep impacts income and deliverable quality. Through this episode, you will learn about 5 solutions to overcome scope creep and how to avoid it altogether. Join us for insights and actionable tips you can implement today to master scope creep! Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

The Business Playdate

1
EP 3: So, You're in Marketing? Defining Your Role with Clients 32:53

منذ 2 years32:53

32:53

As two seasoned marketing consultants, we are no strangers to the question, “What does a marketer do?” In this episode, we provide valuable insights into the complex marketing world. We tackle fundamental questions: What exactly is marketing, and what roles do marketing freelancers and agencies play? Together, we unravel the misconceptions and confusion surrounding marketing as a service. We emphasize the critical importance of having a well-crafted marketing strategy that aligns with business goals, shattering the common misconception that marketing is merely about posting on social media. Join us as we dive deep into the essence of marketing, exploring its multifaceted nature and the strategies needed for successful outcomes. Follow us online & come say hi! The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/ Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/ Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/ Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/ Learn more about Betsy's marketing services here: https://betsymoorehead.com/…

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The Business Playdate « » EP 5: Mastering a Negative Mindset and Using the 3 E's: Education, Experience, Exposure

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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EP 5: Mastering a Negative Mindset and Using the 3 E's: Education, Experience, Exposure