#004 Burke White & Ping Hao: How can brands win on marketplaces?

World of Commerce

The best place to build a brand in today’s retail climate is the place brands have come to hate the most - marketplaces.

Coming from the original team that built Walmart Marketplace, Ping Hao and Burke White, now co-founders of Brand3P, understand the rich opportunities and complex layers of selling on a marketplace. In this episode, they share their unique perspective on how brands can show up where consumers are looking.

Which products should you include in your marketplace catalog? How do you attribute your products? Why is retail media important? When does it make sense to leverage social media? What do you do with marketplace data? Learn how to best guide consumers down digital aisles.