50/ January 20: 50 Ways to Leave Your Podcast

Media Intelligence

In our 50th episode, we have the latest retail sales data from China, the U.S. & U.K. and earnings reports from Netflix, P&G, Richemont & Discover. Brian and Kate then talk through mass reach versus targeted ad campaigns and the impact either can have on consumers’ buying decisions years after first seeing that ad. And we take a deeper dive into the latest with Netflix, why it’s more important to focus on revenue and revenue drivers over subscriber totals and how the frequency of global hits like 'Wednesday' could accelerate with program marketing. Finally, we talk with Anne-Laure Dreyfus-Coutinho, TV Director, and Katty Roberfroid, Director General, both of EGTA, an international Brussels-based trade body representing TV and radio sales houses, about TV measurement around the globe, the addition of US-based streamers into their membership, and the importance of local language content for the future of TV.

Music credit: Joseph McDade