Pharma Translation Unveiled: AI, Cultural Adaptation, and the Power of Human Expertise

Everybody Hates Pharma

In this episode of Pharma Sales & Tech Podcast, host Stefan from Platforce interviews Wendy Pease, the owner of Rapport Translations. Wendy shares her expertise in providing high-quality translation and interpretation services through Rapport International. The conversation delves into the impact of AI on the translation industry, emphasizing the importance of cultural adaptation and the limitations of AI in capturing nuances and emotional resonance. Wendy highlights Rapport International's approach of combining AI with human expertise to ensure accurate and culturally appropriate translations, while also addressing security concerns associated with AI.

Episode Highlights:

• Wendy Pease introduces herself as an expert in translation and interpretation services through Rapport International.
• The discussion focuses on the impact of AI on the translation industry and its limitations in cultural adaptation.
• The speakers explore the challenges AI faces in capturing tone of voice and emotional resonance, emphasizing the need for human touch.
• Wendy emphasizes Rapport International's approach of using AI as a tool alongside human experts, ensuring quality and maintaining brand voice.
• Cultural adaptation's significance is highlighted through examples from various industries, particularly in the pharmaceutical sector.
• Concerns about using AI language models like ChatGPT for translations are discussed, emphasizing instances of changed meanings and biases.
• The suitability of AI language models for pharma translations is questioned due to the sensitivity and precision required.
• The use of ChatGPT as a research tool for interpreting and adapting materials is explored, emphasizing human decision-making and understanding.
• Consistency in translation is discussed through the training of AI models with previously translated terms.
• The importance of human intervention for complex tasks like naming patents is emphasized, considering specific client requirements.
• The podcast concludes by underscoring the significance of language nuances and cultural adaptation in translation and expressing gratitude for the insightful discussion.

Key Takeaways:

• AI has limitations in capturing cultural context and emotional resonance, highlighting the need for human expertise in translation.
• Rapport International combines AI with human experts to ensure accurate and culturally appropriate translations.
• Concerns about security and biases associated with AI in translation are important considerations.
• ChatGPT can be a valuable research tool, but human decision-making is crucial for understanding nuances and making appropriate choices.
• Consistency in translation can be achieved by training AI models with previously translated terms.
• Complex tasks in translation, such as naming patents, require human intervention to meet specific client requirements.

Conclusion:
This episode provides valuable insights into the impact of AI on the translation industry and the importance of cultural adaptation. Wendy Pease highlights the limitations of AI, emphasizing the role of human experts in ensuring accurate and culturally appropriate translations. The discussion underscores the significance of language nuances, emotional resonance, and the need for human decision-making in the translation process. Listeners gain a deeper understanding of the complexities involved in translation and the value of combining AI with human expertise.

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