انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
149 The Ultimate SEO Guide for Cannabis Dispensaries with Matthew Shterenberg of Deeproots
Manage episode 366487004 series 2883481
"Follow your passion. There's room for it in the space, and may not be in a direct role and may be consultative, but it exists, and you just have to lean into what you're passionate about."
Are you ready to unlock the hidden potential of cannabis SEO?
Join us on the "To Be Blunt" podcast as Matthew Shterenberg, CEO of Deeproots Partners, reveals the secrets of local search, the Google "Vicinity Update," and the art of captivating content and branding. Explore the latest news on Alabama's medical marijuana program, Rhode Island's Cannabis Control Commission, and Twitch's ban on cannabis content.
Tune in now for a transformative journey into optimizing SEO for cannabis brands!
[00:00 - 07:32] Denver's Week of Marijuana Events, Licensing, and Legal Discussions
[07:32 - 15:40] From Music Dreams to Cannabis SEO: The Journey of Matthew Shterenberg and Deeproots Partners
[15:40 - 23:42] Finding Success in the Cannabis Industry: Passion, Strategy, and Optimism
[23:42 - 31:31] Google Maps Algorithm, Local Industries and the Impact on SEO Strategies
[31:31 - 39:51] Strategies for Google Maps Rankings and Visibility
[39:51 - 47:34] Navigating Censorship and Emerging Search Trends
[47:34 - 55:08] Navigating Google's Categorization and Compliance
[55:08 - 03:01] The Evolving Landscape of Cannabis Marketing: Regional Focus, SEO Strategies, and Industry Insights
Matthew Shterenberg is the co-founder of deeproots partners, an SEO focused digital agency that helps cannabis dispensaries sell more weed. He is cannabis industry veteran, who in the last 7 years has guided marketing and sales strategies for well-known brands like Papa & Barkley, Dom Pen, Sherbinskis, and retail companies like Grassdoor, Body and Mind, Airfield, Hyperwolf and more.
Matt has proven himself time and again to business leaders with his deep understanding of cannabis consumer behavior which drives lucrative strategies that drive millions in revenue.
In his free time, Matt enjoys his life-long passion of music and playing the drums.
Connect with Matthew!
Go to LinkedIn: https://www.linkedin.com/in/matthew-shterenberg-272235b9/
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD is an education-first CBD wellness brand shipping nationwide.
Check out my new website 👇🏼
Let's work together:
Free 20 min session
https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
60 min Ask Me Anything
https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
Social Media Audit
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
171 حلقات
Manage episode 366487004 series 2883481
"Follow your passion. There's room for it in the space, and may not be in a direct role and may be consultative, but it exists, and you just have to lean into what you're passionate about."
Are you ready to unlock the hidden potential of cannabis SEO?
Join us on the "To Be Blunt" podcast as Matthew Shterenberg, CEO of Deeproots Partners, reveals the secrets of local search, the Google "Vicinity Update," and the art of captivating content and branding. Explore the latest news on Alabama's medical marijuana program, Rhode Island's Cannabis Control Commission, and Twitch's ban on cannabis content.
Tune in now for a transformative journey into optimizing SEO for cannabis brands!
[00:00 - 07:32] Denver's Week of Marijuana Events, Licensing, and Legal Discussions
[07:32 - 15:40] From Music Dreams to Cannabis SEO: The Journey of Matthew Shterenberg and Deeproots Partners
[15:40 - 23:42] Finding Success in the Cannabis Industry: Passion, Strategy, and Optimism
[23:42 - 31:31] Google Maps Algorithm, Local Industries and the Impact on SEO Strategies
[31:31 - 39:51] Strategies for Google Maps Rankings and Visibility
[39:51 - 47:34] Navigating Censorship and Emerging Search Trends
[47:34 - 55:08] Navigating Google's Categorization and Compliance
[55:08 - 03:01] The Evolving Landscape of Cannabis Marketing: Regional Focus, SEO Strategies, and Industry Insights
Matthew Shterenberg is the co-founder of deeproots partners, an SEO focused digital agency that helps cannabis dispensaries sell more weed. He is cannabis industry veteran, who in the last 7 years has guided marketing and sales strategies for well-known brands like Papa & Barkley, Dom Pen, Sherbinskis, and retail companies like Grassdoor, Body and Mind, Airfield, Hyperwolf and more.
Matt has proven himself time and again to business leaders with his deep understanding of cannabis consumer behavior which drives lucrative strategies that drive millions in revenue.
In his free time, Matt enjoys his life-long passion of music and playing the drums.
Connect with Matthew!
Go to LinkedIn: https://www.linkedin.com/in/matthew-shterenberg-272235b9/
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD is an education-first CBD wellness brand shipping nationwide.
Check out my new website 👇🏼
Let's work together:
Free 20 min session
https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
60 min Ask Me Anything
https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
Social Media Audit
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
171 حلقات
כל הפרקים
×![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 167 Marketing "Mamma Needs A Minute" with Kim Flores of The Hemp Housewife 49:41
![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 166 Going Direct to Consumer with Peter Barsoom of 1906 New Highs 52:57
![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 165 The Consolidation of Cannabis with Chris Fontes of Trojan Horse Cannabis and High Spirits Beverages 1:11:44
![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 164 International Cannabis Exportation from Columbia with Andrés Fajardo of Clever Leaves 53:54
![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 163 From Smuggling Cannabis to Launching a Regulated Cannabis Brand with Barry Foy of Gentleman Smugglers 52:01
![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 162 What Is Going On With the Texas Compassionate Use Program? with Pat Davis of Weeds 54:31
![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 161 Building an Effects Based Approach to Cannabis with Josh Mallett of BudBoard 59:03
![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 160 A Doctor's Approach to Cannabis as Medicine with Dr. Morris of Duber Medical 54:10
![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 159 Conducting Cannabis Market Research with Lara Fordis of Fordis Consulting 56:02
![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 158 The Road to 40+ Dispensaries with John Mueller of Greenlight 1:01:11
![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 157 The Terp Guide's Guide to Solventless Extractions with Cliff Haney of Lowtemp Industries 59:33
![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 156 Cannabis Beverage Trends with Diana Eberlein of SōRSE 1:00:25
![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 155 What Can I do To Protect My Cannabis Brand For Longevity? With Seth Gardenswartz of Black Garden Law 1:07:42
![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 154 How AI Can Help Drive Cannabis Consumer Shopping Conversions with Eric Mercado of Terpli 1:03:45
![To Be Blunt podcast artwork](/static/images/64pixel.png)
1 153 Is All Cannabis Press Good Press with Kim Prince of Proven Media 1:06:45
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.