What's the Difference Between Digital Marketing and Growth Marketing?

The Mapplinks Digital Marketing Show

Welcome to Day Two of our 30-day Growth Marketing Course! In this episode, we'll be discussing the key differences between growth marketing and digital marketing. While both growth marketing and digital marketing involve leveraging digital channels to reach and engage with your target audience, there are some fundamental differences in their approach. Growth Marketing is also called full-funnel marketing because we are focusing on the entire user journey, the entire funnel. The A3R3 funnel or the AAARRR funnel stands for the following- Awareness, Acquisition, Activation, Retention, Revenue, Referral Unlike Digital Marketing where we focus on acquiring and activating the user, through Growth Marketing we are not only acquiring or activating the customers but also retaining them and possibly converting them into getting more referrals. Digital marketing is a broad term that encompasses all online marketing efforts, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising. The goal of digital marketing is to increase brand awareness, generate leads, and ultimately drive conversions. On the other hand, growth marketing is a data-driven approach that focuses on identifying and optimizing the tactics that can drive rapid and sustainable business growth. Unlike digital marketing, growth marketing is not limited to online channels and can include offline tactics such as events, partnerships, and word-of-mouth marketing. Understanding the differences between growth marketing and digital marketing is essential for creating a successful marketing strategy that can drive sustainable growth for your business. So stay tuned for more podcasts, where we'll be diving deeper into the world of growth marketing and exploring the tactics that can help you achieve your growth goals.