Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
What do NBA, MLB, and NHL athletes have in common? They all (and many others) have worked with performance psychologist Dr. Dana Sinclair! Listen in to learn how you can perform under pressure just as well as the pro athletes do!
What do NBA, MLB, and NHL athletes have in common? They all (and many others) have worked with performance psychologist Dr. Dana Sinclair! Listen in to learn how you can perform under pressure just as well as the pro athletes do!
On this episode of Power in Heels, we are taking a deep dive into the event industry! We are thrilled to welcome Monica Gomez, founder of The Concierge Club, a premium event and experiential marketing agency known for creating unforgettable experiences. Listen in as Monica shares the behind-the-scenes of her journey—how she built her business, her best tips for crafting standout events, and the lessons she’s learning along the way!…
It all started in a hotel in Orlando… working for her family hotel business learning the ropes from the ground up and today she is Reetu Gupta, Ambassadress of The Gupta Group, speaker, author, advocate, and philanthropist. This episode is a must-listen for anyone interested in perseverance, leadership, and how a passionate, hands-on approach can shape a remarkable career!…
In this episode of Power in Heels, we are joined by Miki Talebi, the inspiring founder of Oomé—a smoked tofu company with a heartwarming story! Listen in as Miki shares how the loss of her father, a passion for honouring her Japanese heritage, and a leap of faith led her to leave her career in public policy to build a sustainable food brand from scratch.…
Meet the stars of Netflix’s Motel Makeover… In 2016 two best friends quit their jobs to jump into the world of motels. They bought their first dingy roadside motel in Prince Edward County, rolled-up their sleeves and soon the June Motel was born! What started as one soon turned into three motels across Ontario, their very own Netflix series and even a cookbook. Listen in to learn what it took to get there and hear some of the hilarity that ensued along the way!…
It started with one dream and now she is the Founder and CEO of Cheekbone Beauty Cosmetics. In this episode, we chat with Jenn Harper, of Cheekbone Beauty, who turned a vivid dream into a thriving beauty brand rooted in purpose! Listen in to hear her story, from navigating the challenges of entrepreneurship to breaking barriers in the beauty industry.…
From Makeup Artist to CEO! In this episode we are joined by Meghan Victoria, founder of Sol Kyst; a brand that’s transforming the eyewear industry by designing sunglasses to fit and flatter people with wide faces! In early 2021 Meghan launched a pre-order where she shared a video on social media - which ended up generating over 120,000 views, and over $10,000 in orders within the first 24-hours! Listen in to hear about Meghan’s incredible journey, learn more about a super cool partnership (hint: think pink 💗), and see what else she has in store for Sol Kyst!…
Ever wondered why hospital Foundations are essential, and what makes them so impactful? In this episode, we are joined by the CEO of UHN Foundation, Julie Quenneville. Listen in as she shares the importance of philanthropy, embracing risks, and the power of impact!
Julie Kalinowski and Angela Pastor are solving the ‘But I’ll only wear it once’ dilemma. They are the founders of The Fitzroy, a dress rental company located in Toronto, whose dresses have been worn by celebs at red carpets and award shows and also by YOU! They are truly changing the way we shop for formal wear. Listen in as this fashionable duo shares their journey to success and some of the biggest lessons they learned on the way! We record this episode on camera! Check it out here: https://youtu.be/Bs_ATTRvFFg?si=UxURFzdyB5weP9FD…
The best time to plant a tree was 20 years ago… the second best time is now. This same lesson applies to your money and building your wealth. Join Janine Rogan, founder and CEO of The Wealth Building Academy as she breaks down the pink tax and teaches you how to confidently grow your wealth.
On this episode we are lifting the curtain on the influencer industry! Joining us on this episode is Toronto Content Creator Sara Wells, or better known as @blondehanes on insta! Her content focuses on fashion, mom life, and rescue dogs! Listen in as Sara shares how she got started on social media, her tips and tricks for pitching to agencies, how you can determine your rates, and all our other burning questions!…
Marlow… The big sister of tampon companies Meet the co-founder and CEO of Marlow, Nadia Ladak. They created the first-ever lubricated tampons and are on a mission to change the face of menstrual health care.
Ever wondered what goes into some of the biggest ad campaigns you’ve seen on TV, before they’re even pitched to agencies? Susan Irving is the Chief Marketing Officer for Kruger Products and in this episode she gives us a behind the scenes look into some of her biggest projects. Whether it’s the ‘Unapologetically Human’ campaign from 2020, or the ‘He Shoots, He Scores’ campaign from the Salt Lake City Olympics, Susan shares what it’s really like to be a marketer and all the things you wish you knew about the ads on TV.…
Meet the women who helped pull Canada out of the financial crisis, and now leads small business owners towards success every day. Paula Cruickshank is the Senior Vice President of Ontario at the Business Development Bank of Canada (BDC), join us as she shares some of her biggest lessons from her time in the industry and teaches us that banking is really a people business.…
What does it take to sell million-dollar homes? On today’s episode we’re lifting the curtain and giving you a sneak peek into the world of luxury real estate. With over 20 years of building buying and selling properties in luxury neighborhoods we are excited to introduce the founder of Oxley Real Estate, Gillian Oxley!…
She's not just a survivor; she's a force for change. We are honored to have Fallon Farinacci joining us on the show today. At just nine years old, in 1993 her parents, Sherry and Maurice Paul were murdered. In 2017 she testified at the National Inquiry into Missing and Murdered Indigenous Women and Girls, a pivotal moment in her healing journey, and what sparked her path of advocacy. Join us as we delve into her powerful journey of healing, hope, and the pursuit of change.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.