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130 The 80/20 Rule As It Applies to Cannabis Marketing
Manage episode 352023820 series 2883481
“You just gotta get super clear on who you're marketing to and you gotta get super clear on who you're messaging to and you have to be super clear on what are you trying to get outta of this and like who are you trying to connect with.” - Max Juhasz
In this episode of the To Be Blunt podcast, Max Juhasz shares his journey of doing door to door sales and transitioning to digital marketing. He also talks about how he helped one hemp and CBD companies go from 600,000 to 4.2 million in online sales. Max also discusses about building links and content to boost a product's rankings in search engines and brand awareness.
[00:00 - 09:03] Opening Segment
[09:04 - 16:57] How Plain Jane Took Advantage of the Farm Bill and CBD Education Push
[16:58 - 21:22] Mastering SEO for Cannabis Brands
[21:23 - 36:43] Protecting Your Brand and Boosting Rankings
[36:44 - 52:04] How to Differentiate Yourself and Climb the Digital Ladder
[52:05 - 1:16:45] How to Succeed Despite the Challenges
[1:16:46 - 1:21:52] Closing Segment
Max Juhasz is the Founder of Cannabiz Marketing Solutions aka DopeSEO.com. He has spoken at a number of different cannabis events including Kushcon, Cannabis Marketing Summit, Lucky Leaf, CBD Expo, HAZE Radio and other publications. He and his partner Pavel recently launched the DopeMarketingPodcast.com to help give some free marketing advice to cannabis operators looking for some insight.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD is an education-first CBD wellness brand shipping nationwide.
Check out my new website 👇🏼
Let's work together:
Free 20 min session
https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
60 min Ask Me Anything
https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
Social Media Audit
https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12
Learn more about Show It website builder
https://account.showit.co/r/q33s5tdk
Send me an email with any ques
RESTART CBDRESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com
Support the show
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
171 حلقات
Manage episode 352023820 series 2883481
“You just gotta get super clear on who you're marketing to and you gotta get super clear on who you're messaging to and you have to be super clear on what are you trying to get outta of this and like who are you trying to connect with.” - Max Juhasz
In this episode of the To Be Blunt podcast, Max Juhasz shares his journey of doing door to door sales and transitioning to digital marketing. He also talks about how he helped one hemp and CBD companies go from 600,000 to 4.2 million in online sales. Max also discusses about building links and content to boost a product's rankings in search engines and brand awareness.
[00:00 - 09:03] Opening Segment
[09:04 - 16:57] How Plain Jane Took Advantage of the Farm Bill and CBD Education Push
[16:58 - 21:22] Mastering SEO for Cannabis Brands
[21:23 - 36:43] Protecting Your Brand and Boosting Rankings
[36:44 - 52:04] How to Differentiate Yourself and Climb the Digital Ladder
[52:05 - 1:16:45] How to Succeed Despite the Challenges
[1:16:46 - 1:21:52] Closing Segment
Max Juhasz is the Founder of Cannabiz Marketing Solutions aka DopeSEO.com. He has spoken at a number of different cannabis events including Kushcon, Cannabis Marketing Summit, Lucky Leaf, CBD Expo, HAZE Radio and other publications. He and his partner Pavel recently launched the DopeMarketingPodcast.com to help give some free marketing advice to cannabis operators looking for some insight.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD is an education-first CBD wellness brand shipping nationwide.
Check out my new website 👇🏼
Let's work together:
Free 20 min session
https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
60 min Ask Me Anything
https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
Social Media Audit
https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12
Learn more about Show It website builder
https://account.showit.co/r/q33s5tdk
Send me an email with any ques
RESTART CBDRESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com
Support the show
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
171 حلقات
كل الحلقات
×![Artwork](/static/images/128pixel.png)
1 167 Marketing "Mamma Needs A Minute" with Kim Flores of The Hemp Housewife 49:41
![Artwork](/static/images/128pixel.png)
1 166 Going Direct to Consumer with Peter Barsoom of 1906 New Highs 52:57
![Artwork](/static/images/128pixel.png)
1 165 The Consolidation of Cannabis with Chris Fontes of Trojan Horse Cannabis and High Spirits Beverages 1:11:44
![Artwork](/static/images/128pixel.png)
1 164 International Cannabis Exportation from Columbia with Andrés Fajardo of Clever Leaves 53:54
![Artwork](/static/images/128pixel.png)
1 163 From Smuggling Cannabis to Launching a Regulated Cannabis Brand with Barry Foy of Gentleman Smugglers 52:01
![Artwork](/static/images/128pixel.png)
1 162 What Is Going On With the Texas Compassionate Use Program? with Pat Davis of Weeds 54:31
![Artwork](/static/images/128pixel.png)
1 161 Building an Effects Based Approach to Cannabis with Josh Mallett of BudBoard 59:03
![Artwork](/static/images/128pixel.png)
1 160 A Doctor's Approach to Cannabis as Medicine with Dr. Morris of Duber Medical 54:10
![Artwork](/static/images/128pixel.png)
1 159 Conducting Cannabis Market Research with Lara Fordis of Fordis Consulting 56:02
![Artwork](/static/images/128pixel.png)
1 158 The Road to 40+ Dispensaries with John Mueller of Greenlight 1:01:11
![Artwork](/static/images/128pixel.png)
1 157 The Terp Guide's Guide to Solventless Extractions with Cliff Haney of Lowtemp Industries 59:33
![Artwork](/static/images/128pixel.png)
1 156 Cannabis Beverage Trends with Diana Eberlein of SōRSE 1:00:25
![Artwork](/static/images/128pixel.png)
1 155 What Can I do To Protect My Cannabis Brand For Longevity? With Seth Gardenswartz of Black Garden Law 1:07:42
![Artwork](/static/images/128pixel.png)
1 154 How AI Can Help Drive Cannabis Consumer Shopping Conversions with Eric Mercado of Terpli 1:03:45
![Artwork](/static/images/128pixel.png)
1 153 Is All Cannabis Press Good Press with Kim Prince of Proven Media 1:06:45
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