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1 Love Is Blind S8: Pods & Sober High Thoughts with Courtney Revolution & Meg 1:06:00
129 Cannabis Could Never: Self Employement, Censorship, and Hot Takes with Liz Udell
Manage episode 350742149 series 2883481
“I think we're all so silent in our states that people kind of need a little reality check. Like having these conversations [about cannabis] are a wake up call to people.” - Liz Udell
Welcome back to the To Be Blunt podcast! In this episode,Liz Udell shares opportunities and challenges of self-employment in the cannabis industry and how people who have been recently laid off can leverage the power of social media to their advantage, especially platforms such as LinkedIn which offer a great opportunity to network and connect with potential clients
[00:00 -06:48] Navigating the Cannabis Industry
[06:49 - 15:24] Positioning Her Personal Brand for Success
[15:25 - 21:58] Learning to Adapt Your Content for Different Platforms
[21:59 - 29:42] The Uncertainty of Social Media Censorship
[29:43 - 35:30] The Challenges of Working for Cannabis Brands
[35:31 - 43:03] The Reality of California Cannabis Workers
[43:04 - 59:20] Exploring the Complexities of Legal Cannabis
[59:21 - 1:00:53] Closing Segment
Liz Udell is a director of digital, content and social media in the cannabis, restaurant, lifestyle, e-commerce, and entertainment industries. She's been a digital marketing instructor @ San Diego State University and the University of Las Vegas since 2020 and teaches content marketing and social media management.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD is an education-first CBD wellness brand shipping nationwide.
Check out my new website 👇🏼
Let's work together:
Free 20 min session
https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
60 min Ask Me Anything
https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
Social Media Audit
https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12
Learn more about Show It website builder
https://account.showit.co/r/q33s5tdk
Send me an email with any questions or for an agency referral
RESTART CBDRESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com
Support the show
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
171 حلقات
Manage episode 350742149 series 2883481
“I think we're all so silent in our states that people kind of need a little reality check. Like having these conversations [about cannabis] are a wake up call to people.” - Liz Udell
Welcome back to the To Be Blunt podcast! In this episode,Liz Udell shares opportunities and challenges of self-employment in the cannabis industry and how people who have been recently laid off can leverage the power of social media to their advantage, especially platforms such as LinkedIn which offer a great opportunity to network and connect with potential clients
[00:00 -06:48] Navigating the Cannabis Industry
[06:49 - 15:24] Positioning Her Personal Brand for Success
[15:25 - 21:58] Learning to Adapt Your Content for Different Platforms
[21:59 - 29:42] The Uncertainty of Social Media Censorship
[29:43 - 35:30] The Challenges of Working for Cannabis Brands
[35:31 - 43:03] The Reality of California Cannabis Workers
[43:04 - 59:20] Exploring the Complexities of Legal Cannabis
[59:21 - 1:00:53] Closing Segment
Liz Udell is a director of digital, content and social media in the cannabis, restaurant, lifestyle, e-commerce, and entertainment industries. She's been a digital marketing instructor @ San Diego State University and the University of Las Vegas since 2020 and teaches content marketing and social media management.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD is an education-first CBD wellness brand shipping nationwide.
Check out my new website 👇🏼
Let's work together:
Free 20 min session
https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
60 min Ask Me Anything
https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
Social Media Audit
https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12
Learn more about Show It website builder
https://account.showit.co/r/q33s5tdk
Send me an email with any questions or for an agency referral
RESTART CBDRESTART CBD is an education first CBD wellness brand shipping nationwide.
restartcbd.com
Support the show
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com
171 حلقات
كل الحلقات
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1 167 Marketing "Mamma Needs A Minute" with Kim Flores of The Hemp Housewife 49:41
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1 166 Going Direct to Consumer with Peter Barsoom of 1906 New Highs 52:57
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1 165 The Consolidation of Cannabis with Chris Fontes of Trojan Horse Cannabis and High Spirits Beverages 1:11:44
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1 164 International Cannabis Exportation from Columbia with Andrés Fajardo of Clever Leaves 53:54
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1 163 From Smuggling Cannabis to Launching a Regulated Cannabis Brand with Barry Foy of Gentleman Smugglers 52:01
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1 162 What Is Going On With the Texas Compassionate Use Program? with Pat Davis of Weeds 54:31
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1 161 Building an Effects Based Approach to Cannabis with Josh Mallett of BudBoard 59:03
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1 160 A Doctor's Approach to Cannabis as Medicine with Dr. Morris of Duber Medical 54:10
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1 159 Conducting Cannabis Market Research with Lara Fordis of Fordis Consulting 56:02
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1 158 The Road to 40+ Dispensaries with John Mueller of Greenlight 1:01:11
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1 157 The Terp Guide's Guide to Solventless Extractions with Cliff Haney of Lowtemp Industries 59:33
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1 156 Cannabis Beverage Trends with Diana Eberlein of SōRSE 1:00:25
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1 155 What Can I do To Protect My Cannabis Brand For Longevity? With Seth Gardenswartz of Black Garden Law 1:07:42
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1 154 How AI Can Help Drive Cannabis Consumer Shopping Conversions with Eric Mercado of Terpli 1:03:45
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1 153 Is All Cannabis Press Good Press with Kim Prince of Proven Media 1:06:45
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