Episode 18 - Do Social Media Influencers Convince Consumers To Buy Dairy?

Your Dairy Checkoff

Player FM - Internet Radio Done Right

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المحتوى المقدم من Don Schindler. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Don Schindler أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

State Secrets: Inside The Making Of The Electric State

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Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08

منذ 20 يومًا22:08

التشغيل لاحقا

قوائم

إعجاب

احب

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

منذ عامين 41:44

MP3•منزل الحلقة

Tune in with our dairy farmer hosts, Wisconsin’s Becca Hilby (@beccahilby) and New York’s Val Lavigne (@DairyGalVal), as they talk with Indianapolis Colts mascot “Blue” Trey Mock (@blue) and Philip Fryman (@southernfatty) about how they became social media influencers and how they work with the dairy checkoff to share dairy insights, facts about dairy farming and dairy recipes with consumers.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

77 حلقات

#Business #Agribusiness #Agriculture #Dairy #Dairyfarming #Dairyontheair #Midwestdairy #Society #Don Schindler

Episode 18 - Do Social Media Influencers Convince Consumers To Buy Dairy?

Your Dairy Checkoff

14 subscribers

published منذ عامين

MP3•منزل الحلقة

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

77 حلقات

#Business #Agribusiness #Agriculture #Dairy #Dairyfarming #Dairyontheair #Midwestdairy #Society #Don Schindler

كل الحلقات

1
Episode 35 - Making Every Drop Count: How Farmers Guide And Drive Checkoff Success 18:28

منذ 5 weeks18:28

18:28

Minnesota dairy farmer Charles Krause and DMI’s Jessica Learman speak with DMI’s Scott Wallin about how the checkoff builds sales and consumer trust for dairy farmers and importers who fund the checkoff. They discuss the importance of transparency in dairy checkoff programs and highlight the "Making Every Drop Count" campaign, which aims to unify various checkoff initiatives and make them more visible to farmers. The new website, DairyCheckoff.com, is designed to provide farmers with easy access to financial information, annual reports, and contact details for board members. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com. Host & Guest: · Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc. · Guest: Jessica Learman, Executive Vice President, Farmer Outreach for Dairy Management Inc. · Guest: Charles Krause, Minnesota Dairy Farmer, First Vice Chair of United Dairy Industry Association, Chair of Midwest Dairy…

1
Bonus 8 - What Is YoBark? Check Out The New Dairy Product Innovation Created By The Dairy Checkoff and General Mills Partnership 13:45

منذ 9 weeks13:45

13:45

DMI’s Chris Urban speaks with DMI’s Scott Wallin about the new dairy product innovation, YoBark, created with General Mills. YoBark targets teens and tweens who tend to leave the yogurt category due to a desire for on-the-go, shareable snacks. The product was developed through consumer insights and testing, resulting in a stand-up pouch yogurt bark that is both indulgent and has a good nutrient profile. They will also discuss the overall partnership, including future innovations and premium yogurt offerings, emphasizing the importance of the checkoff’s science through the National Dairy Council and checkoff’s consumer insights in driving demand. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com. Host & Guest: · Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc. · Guest: Chris Urban, Vice President of Global Growth Platforms & Partnerships, Dairy Management Inc.…

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Episode 34 - How Dairy Is Critical For Kids In The First 1000 Days 22:04

منذ 15 weeks22:04

22:04

DMI’s Megan Maisano and Aris Georgiadis speak with DMI’s Scott Wallin about how the checkoff is sharing dairy’s impact on children with the “First 1000 Days”. She also explains how the checkoff is promoting this research through our nutrition and health professionals and to consumers via trusted online resource centers. Tune in to find out! Host & Guest: Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc. Guest: Megan Maisano, MS, RDN, Director of Nutrition & Regulatory Affairs, Dairy Management Inc. Guest: Aris Georgiadis, Senior Vice President of Marketing and Communications, Dairy Management, Inc.…

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Bonus 7 - How Is The Checkoff Building Demand For U.S.Dairy Through International Pizza Partnerships 22:39

منذ 17 weeks22:39

22:39

DMI’s Nancy Gannon speaks with DMI’s Scott Wallin about the dairy checkoff’s international strategies for increasing U.S. cheese exports globally, focusing on partnerships with pizza chains like Pizza Hut. In Indonesia, Pizza Hut's innovative Limited Time Offers, such as the "Cheese Overflow" and culturally relevant Ramadan campaigns, have boosted cheese sales. In Japan, Pizza Hut's monthly "Hutto Day" and a 30% increase in cheese usage on pizzas highlight the growing demand for U.S. cheese. Tune in to find out more! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com Host & Guest: · Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc. · Guest: Nancy Gannon, Vice President of Global Growth Platforms & Partnerships, Dairy Management Inc.…

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Episode 33 - Is There A Dairy Renaissance Coming? YES! 13:40

منذ 19 weeks13:40

13:40

Barb O'Brien, CEO of Dairy Management Inc., and Marilyn Hershey, a Pennsylvania dairy farmer and Chair of DMI, discuss the "dairy renaissance" in US, driven by increased consumer engagement, health professional recommendations, and innovative social media campaigns. O’Brien emphasizes the "Now, Next, Future" strategy, with the “Now” focus on immediate results, “Next” on ongoing science and partnership investments, and “Future” of long-term industry growth strategies. They also stressed the importance of national and local collaboration, ensuring efficient use of funds and maximizing impact. Tune in to find out more! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com Host & Guest: · Host: Marilyn Hershey, Pennsylvania dairy farmer and Chair of Dairy Management Inc. · Guest: Barb O’Brien, President and CEO of Dairy Management Inc.…

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Bonus 6 - Limited Time Offers Drive Dairy: Freddy’s and Midwest Dairy Three-Year Partnership 14:09

منذ 24 weeks14:09

14:09

Listen as Erin Walter, Vice President of Brand Marketing for Freddy’s Frozen Custard & Steakburgers, shares how Midwest Dairy’s local partnership helps drive new dairy product innovations through Limited Time Offers (LTOs). With over 500 restaurants and growing, Freddy’s loves using LTOs to grab customers’ attention and get them into their expanding regional chain. This three-year partnership has produced several successful items including the Grilled Cheese Steakburger and the pumpkin pie and caramel apple pie concretes. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com Host & Guest: Host: Stephanie Onken, Midwest Dairy Corporate Communications Manager Guest: Erin Walter, Vice President of Brand Marketing, Freddy’s Frozen Custard & Steakburgers Guest: Beth Bruck-Upton, Vice President of Business Unit Operations-West, Midwest Dairy…

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Bonus 05 - Fresh Ideas For School Milk: How The National Dairy Council Helps To Innovate And Educate Kids And Nutrition Professionals Through The School Nutrition Association 13:55

منذ 28 weeks13:55

13:55

Listen as Katie Bambacht, Vice President for Nutrition Affairs, shares how the National Dairy Council educates, innovates, and supports the School Nutrition Association in getting kids to understand and consume healthy meals at school. They discuss the strength of our relationship with the School Nutrition Association, the new collaboration for the “Made With School Lunch” campaign, lactose education, and the success of the new flavored milk and lactose-free shelf-stable school milk pilots. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com . Host & Guest: · Host: Scott Wallin, Vice President, Farmer Relations and Media Relations for Dairy Management Inc. · Guest: Katie Bambacht, RDN, SNS, Vice President, Nutrition Affairs for National Dairy Council…

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Episode 32 - How Checkoff Helps Taco Bell With Dairy Product Innovations 17:52

منذ 32 weeks17:52

17:52

Listen in as California dairy farmer and United Dairy Industry Association board member Arlene Vander Eyk has a conversation with Mike Ciresi, Vice President and On-site Dairy Scientist for Dairy Management Inc. about working at Taco Bell’s test kitchen. They discuss into Taco Bell's approach to dairy product innovation, the performance of dairy products since partnering, and what future dairy offerings may look like. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. Host & Guest: · Host: Arlene Vander Eyk, California Dairy Farmer and United Dairy Industry Association Board Member · Guest: Mike Ciresi, Vice President of Product Research for Dairy Management Inc. and On-Site Dairy Scientist at Taco Bell…

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Bonus 04 - Worlds Collide: Behind the Scenes with a Farmer and Comedian 6:29

منذ 35 weeks6:29

6:29

Listen as Sarah Hetke, Director of Farmer Outreach, interviews Tyler Beck, owner of Beck Farms in New York, about his family’s experience in hosting Vanessa Bayer, a comedian and actress, on the farm for the filming of the Dairy Diaries . This video series follows Vanessa as she is thrust into the unfamiliar world of dairy farming. Through Bayer's experiences, viewers get an up-close look at the realities of modern dairy farming and the innovative sustainability and animal care practices shaping the industry's future. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. Host & Guest: · Host: Sarah Hetke, Director of Farmer Outreach · Guest: Tyler Beck, Owner of Beck Farms…

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Bonus 3 – How Does Checkoff Promote Dairy Through Online Retailers 8:05

منذ 37 weeks8:05

8:05

Listen as Scott Wallin, Vice President of Farmer Relations, chats with Beau Hayden, vice president of strategic intelligence, about his work with online retailers such as Instacart and Amazon. They will also discuss promotional partnerships with both local checkoffs and retailer, Dollar General, as well as international partnerships with U.S. Dairy Export Council. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com . Host & Guest: · Host: Scott Wallin, Vice President of Farmer Relations and Media Relations, Dairy Management Inc. · Guest: Beau Hayden, Vice President of Strategic Intelligence, Dairy Management Inc.…

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Episode 31 - How Is Dairy Changing? The Truth About U.S. Dairy Consumption 33:31

منذ 42 weeks33:31

33:31

Is U.S. dairy consumption going up or down? What is the current dairy product mix and how has it changed over time? What are some of the latest product trends that dairy is part of? Listen in as New York dairy farmer and National Dairy Board member Val Lavigne asks two legendairy experts, Madlyn Daley, Senior Vice President, Strategic Insights & Evaluation at Dairy Management Inc. and Peter Vitaliano, Vice President, Economic Policy and Market Research for National Milk Producers Federation, these questions and much more. They will discuss how U.S. consumers are purchasing and consuming their dairy then versus the past and how they feel about the future of dairy. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. Host & Guest: · Host: Val Lavigne, New York Dairy Farmer and National Dairy Board Member · Guest: Peter Vitaliano, VP, Economic Policy and Market Research · Guest: Madlyn Daley, SVP, Strategic Insights & Evaluation at Dairy Management Inc.…

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Bonus 2 - Why Is Food Safety A Checkoff Priority? 9:48

منذ 46 weeks9:48

9:48

Why would the checkoff be involved in dairy food safety? How does this help dairy farmers sell more dairy? Listen as Scott Wallin, Vice President of Farmer Communications, discusses how the checkoff is helping the dairy industry increase food safety education with Tim Stubbs, Senior Vice President of Food Safety and Product Research for Dairy Management Inc. They also chat about the food safety resources available to processors and dairy farmers who are interested in creating their own dairy products, such as artisan cheese making and ice cream. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. Host & Guest: · Host: Scott Wallin, Vice President of Farmer Communications, Dairy Management Inc. · Guest: Tim Stubbs, Senior Vice President of Food Safety and Product Research, Dairy Management Inc.…

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Bonus 01 - What Did Dairy Showcase At Expo West 2024? 9:41

منذ 48 weeks9:41

9:41

Where do global food companies find the next big innovative consumer food product? They attend the Natural Products EXPO WEST conference, where over 65,000 attendees check out over 3,000 food vendors’ innovations. Listen as Marla Buerk, Executive Vice President of Global Innovation and Insights for Dairy Management Inc., and Norrie Wilson, DMI Global Innovation And Insights Consultant, discuss how the national dairy checkoff engaged with Expo West attendees by sharing new dairy product innovation samples and presented a new study on consumer health perceptions. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com . Host & Guest: · Host: Scott Wallin, Vice President of Farmer Communications, Dairy Management Inc. · Guest: Marla Buerk, Executive Vice President of Global Innovation and Insights, Dairy Management Inc. · Guest: Norrie Wilson, DMI Global Innovation And Insights Consultant, Dairy Management Inc.…

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Episode 30: How Do You Get Consumers To See Dairy Differently? 28:41

منذ 49 weeks28:41

28:41

Do consumers think that dairy is sustainable? Does this influence their purchasing of dairy products? What’s the checkoff doing about it? Listen as MVP Dairy’s Director of Marketing and Communications Allison Ryan discusses how the checkoff is sharing the dairy farmer sustainability story with Heather Oldani, Group EVP, Head of Marketing Communications & Affairs for Dairy Management Inc. Allison and Heather will discuss how the “See Dairy Differently” campaign is changing how thought leaders think of dairy products and what the campaign will focus on promoting next. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. Host & Guest: · Host: Allison Ryan, Director of Marketing and Communications, MVP Dairy · Heather Oldani, Group EVP, Head of Marketing Communications & Affairs for Dairy Management Inc.…

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Episode 29: What Did Farmers Want To Know About Dairy Exports At The Joint Annual Meeting? 18:36

منذ 1 year18:36

18:36

What trends are we seeing with dairy products developed for exports? Does unique branding and logos for dairy products make a difference in the exports market? Can you tell us more about the new Singapore Dairy Center of Excellence? These were a few of the questions dairy farmers asked during the 2023 Joint Annual Meeting. On this podcast, William Loux, Vice President, Global Economics Affairs at U.S. Dairy Export Council, and Vikki Nicholson-West, Senior Vice President Global Ingredients Marketing and Executive Director USDEC Singapore Ltd at US Dairy Export Council answered these questions and more. Tune in to find out! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com. Host & Guest: Host: Charles Krause, MN Dairy Farmer – Farmer Relations Chair Guest: William Loux - Vice President, Global Economics Affairs at U.S. Dairy Export Council Guest: Vikki Nicholson-West - Senior Vice President Global Ingredients Marketing and Executive Director USDEC Singapore Ltd at US Dairy Export Council…

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