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Be where the chicken is - Ross Mackay Daring Foods
Manage episode 338738933 series 3310953
Ross Mackay is the CEO and Co-founder of Daring, a chicken alternative available in 10,000 grocery stores and 1000 restaurants around America. He chats with Chris about scaling retail sales, and taking a be where chicken is approaching.
Key Moments in this episode
0:30 How Adam started Daring getting into grocery stores and restaurants.
4:15 Identifying their ideal customer for profitable distribution.
7:00 Being where people buy chicken which is rarely online.
10:16 Driving retail sales through
12:46 How a carnist like Chris Meade can enjoy plant based chicken.
16:00 Hiring for aptitude vs experience.
35 حلقات
Manage episode 338738933 series 3310953
Ross Mackay is the CEO and Co-founder of Daring, a chicken alternative available in 10,000 grocery stores and 1000 restaurants around America. He chats with Chris about scaling retail sales, and taking a be where chicken is approaching.
Key Moments in this episode
0:30 How Adam started Daring getting into grocery stores and restaurants.
4:15 Identifying their ideal customer for profitable distribution.
7:00 Being where people buy chicken which is rarely online.
10:16 Driving retail sales through
12:46 How a carnist like Chris Meade can enjoy plant based chicken.
16:00 Hiring for aptitude vs experience.
35 حلقات
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×مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.