#004 – You might be overcomplicating it

The Tom Brown Audio Show

Most people overcomplicate starting an ecommerce business.

Here's how I look at it and how I've built multiple brands.

Each of which does 7-figures+

A guide for 2022*:

• Define your customer
• Decide upon 2-5 products that customer will buy
• Engage with your audience & customers
• Share your work
• Make your customers happy so they voluntarily shout about your business & give feedback
• Receive high-quality reviews
• Ask for follow-up sales
• Scale product 1 to 20-30 sales per day
• Release product 2
• Repeat until product 2 is selling 20-30 units per day (This will likely drive increased sales for product 1 if it's for the same person)
• Repeat the process for products 3, 4 & 5

This works in any year, but I’m glad you’re paying attention.

TLDR; Obsess over a small customer base & serve them well exceptionally well.

3 products at $30, selling 30 units per day is a $1,000,000 business

See the original tweet here.

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Whenever you're ready, there are 3 ways I can help you:

1. Build a profitable direct-to-consumer ecommerce brand here.
2. Join a community of like-minded entrepreneurs here.
3. Work 1:1 with me to grow your brand. (100+ clients)