Ep 10 Omnichannel Retail with Jenny Romeyn - CEO of Cupcake Couture, Inc., Mother of Three, Ramin’s Wife

The Ecommerce Revolution Podcast

Player FM - Internet Radio Done Right

تمت الإضافة منذ قبل three أعوام

المحتوى المقدم من Hosted by Ramin Ramhormozi. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Hosted by Ramin Ramhormozi أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/all-about-change">All About Change</a></span>

1
All About Change

إلغاء الاشتراك

منذ 8 أياممنذ 8d ago

إلغاء الاشتراك

شهريا+

How do we build an inclusive world? Hear intimate and in-depth conversations with changemakers on disability rights, youth mental health advocacy, prison reform, grassroots activism, and more. First-hand stories about activism, change, and courage from people who are changing the world: from how a teen mom became the Planned Parenthood CEO, to NBA player Kevin Love on mental health in professional sports, to Beetlejuice actress Geena Davis on Hollywood’s role in women’s rights. All About Change is hosted by Jay Ruderman, whose life’s work is seeking social justice and inclusion for people with disabilities worldwide. Join Jay as he interviews iconic guests who have gone through adversity and harnessed their experiences to better the world. This show ultimately offers the message of hope that we need to keep going. All About Change is a production of the Ruderman Family Foundation. Listen and subscribe to All About Change wherever you get podcasts. https://allaboutchangepodcast.com/

منذ 3 أعوام 1:01:43

MP3•منزل الحلقة

If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars. In order for a retail business to survive major downturns, it’s best that the business utilizes an omnichannel strategy. This could include operating a brick-and-mortar business while also running an online store. It’s a smart strategy that will keep you in business. In this episode, Ramin Ramhormozi and his wife Jenny Romeyn discuss how she has successfully grown an upscale children’s boutique called Cupcake Couture, Inc. with an omnichannel strategy. They talk about balancing motherhood as an entrepreneur, operating a brick-and-mortar business remotely, surviving downturns, leveraging social media, and more. Topics Include:

Omnichannel retail
Real estate
Balancing motherhood as an entrepreneur
Calendar blocking
Operating a brick-and-mortar business remotely
Opening a store during a pandemic
Launching an online store
Leveraging social media
Social selling
Point of sale (POS) software
Shopify apps
Running reports
Transferring inventory
Email & SMS marketing
Flows
Rewards programs
And other topics...

Jenny Romeyn owns and operates Cupcake Couture, Inc., which is an upscale children's boutique. Over the course of 17 years, she has opened two brick-and-mortar locations in California and an online store. Her business has survived major downturns, including the recession of 2008 and covid-19 related shutdowns. Cupcake Couture, Inc. has been named the best children’s clothing store and best baby gift store year after year for the location in Santa Rosa and most recently for the location in Napa.

Resources Mentioned:

Website: https://www.shopcupcake.com/
Facebook: https://www.facebook.com/ShopCupcake
Instagram: https://www.instagram.com/shop_cupcake/
LinkedIn: https://www.linkedin.com/in/jennyr/
Email: Hello@ShopCupcake.com
BiggerPockets Real Estate Podcast: https://www.biggerpockets.com/podcast
Smile: https://smile.io/
Later: https://later.com/
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner
Shopify: https://www.skuagency.com/shopify
Shopify Point of Sale: https://www.shopify.com/pos
Gusto: https://gusto.com/
BigCommerce: https://www.bigcommerce.com/
Vend: https://www.vendhq.com/

Zoom: https://zoom.us/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

29 حلقات

#Tech #Business #Marketing #Shopify #Agency #Ecommerce #Emailmarketing #Entrepreneurship #Klaviyo #Ecommerce Revolution #SMS #DigitalMarketer #SEO

Ep 10 Omnichannel Retail with Jenny Romeyn - CEO of Cupcake Couture, Inc., Mother of Three, Ramin’s Wife

The Ecommerce Revolution Podcast

published منذ 3 أعوام

MP3•منزل الحلقة

Omnichannel retail
Real estate
Balancing motherhood as an entrepreneur
Calendar blocking
Operating a brick-and-mortar business remotely
Opening a store during a pandemic
Launching an online store
Leveraging social media
Social selling
Point of sale (POS) software
Shopify apps
Running reports
Transferring inventory
Email & SMS marketing
Flows
Rewards programs
And other topics...

Resources Mentioned:

Website: https://www.shopcupcake.com/
Facebook: https://www.facebook.com/ShopCupcake
Instagram: https://www.instagram.com/shop_cupcake/
LinkedIn: https://www.linkedin.com/in/jennyr/
Email: Hello@ShopCupcake.com
BiggerPockets Real Estate Podcast: https://www.biggerpockets.com/podcast
Smile: https://smile.io/
Later: https://later.com/
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner
Shopify: https://www.skuagency.com/shopify
Shopify Point of Sale: https://www.shopify.com/pos
Gusto: https://gusto.com/
BigCommerce: https://www.bigcommerce.com/
Vend: https://www.vendhq.com/

Zoom: https://zoom.us/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

29 حلقات

#Tech #Business #Marketing #Shopify #Agency #Ecommerce #Emailmarketing #Entrepreneurship #Klaviyo #Ecommerce Revolution #SMS #DigitalMarketer #SEO

ทุกตอน

1
Using Press Releases to Drive More Traffic and Sales To Your Ecommerce Site 49:55

منذ 2 years49:55

49:55

In this episode, we'll explore how e-commerce businesses can use press releases to gain more attention, drive traffic, and increase sales. Press releases are a powerful tool that can help businesses of all sizes to reach a wider audience and generate more interest in their products and services. Our guest is Mickie Kennedy, Founder of eReleases. He'll be joining us to discuss the benefits of using press releases, including their ability to increase visibility on search engines and attract new customers. He will also share some tips on how to craft an effective press release that will grab the attention of journalists and bloggers and drive traffic to your e-commerce site. Whether you're a small e-commerce business just starting out or an established brand looking to increase your online presence, this episode will provide you with valuable insights on how to use press releases to drive more traffic and sales to your site. So, tune in and learn how to take your e-commerce business to the next level! ////////////////////////////////////////// 00:00 Intro11:32 When and Why should an e-commerce company use press releases? 15:00 Journalists are storytellers16:00 The creative process for press releases18:25 PR Distribution22:05 AI and press releases25:45 SEO and PR28:15 Do’s and Don’t’s of press releases31:05 PR strategies for startups36:00 How effective is HARO? 37:30 Advice for today’s entrepreneurs to set the stage for success41:30 Rapid Fire Questions ResourcesEreleases.comSkuagency.com ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

1
The 5 Stages of DTC and Ecommerce Advertising 48:41

منذ 2 years48:41

48:41

We are excited to welcome Samir Balwani, CEO of QRY to The Ecommerce Revolution Podcast. QRY, is a media strategy, buying, and data analytics company focused on DTC brands. Samir will be breaking down the 5 stages of DTC and e-commerce advertising. If you are a growing DTC e-commerce brand, this is a must-watch episode. TIME STAMPS00:00 Intro05:10 QRY Audit07:15 Where did QRY come from?09:05 5 stages of DTC10:00 Stage 1 - Product Market Fit13:00 Stage 2 - Building initial brand awareness14:40 Building Community 18:00 Better to go out of stock than out of business19:00 Stage 3 - Starting to scale paid advertising21:00 How to manage break even with clients22:10 MER27:50 testing plan28:50 Analytics28:40 Stage 5 - Consistent growth & scale30:00 Stage 4 - Driving incremental awareness32:05 AI platforms32:23 What happens to an organization at Stage 5?34:35 Stage 5 spikes36:20 Stage 0 - what would you tell a new business to start?40:05 Core Values40:35 Rapid Fire questions REFERENCESQRY - https://www.weareqry.com/SKU Agency - Gatsby - https://www.gatsby.ai/Samir's LinkedIn - https://www.linkedin.com/in/samirbalwani/ ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

1
How Online Quizzes Can Grow Your Email List and Help You Generate More Sales 55:51

منذ 2 years55:51

55:51

Gen is co-founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Before Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues. SHOW NOTES00:00 Intro06:50 Entrepreneurial journey, and Jungle Scout11:10 What is zero-party data?21:10 Why you don't need to discount your brand with popups24:10 3 pillars Pre-hook targets26:15 What happens when a user starts a quiz but doesn't complete it?27:20 Brands that are doing quizzes well31:30 How many questions should you ask in a quiz? 34:13 What shouldn't you ask in a quiz? 35:20 Merchants worried about adding quizzes to their site37:30 What revenue should merchants expect from quizzes39:00 How long to set up a quiz? 42:40 Which industries haven't adopted quizzes? 44:30 What advice would you give someone new to ecommerce?48:10 Rapid Fire Questions MENTIONSPre Hook: https://prehook.com/Jungle Scout: https://www.junglescout.com/Quiz Example 1: https://evolveskateboardsusa.com/pages/board-quizQuiz Example 2: https://helixsleep.com/Teelixir: https://teelixir.com/Content Inc: https://amzn.to/3DqQPm4 Loom: loom.comNike: https://www.nike.com/SKU Agency: https://skuagency.com ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

1
Grow Your BFCM Sales with Email & SMS Marketing 1:03:30

منذ 2 years1:03:30

1:03:30

BFCM (aka Black Friday and Cyber Monday) is once again upon us. Is your e-commerce brand ready? While you may be focused on driving as much traffic and sales through paid ads, don't forget about the power of email and SMS marketing! Our guest for this episode is Dan Goldstein, SMS Partner Manager at Klaviyo. Dan is incredibly knowledgeable about getting the most out of your email and SMS marketing during BFCM. This podcast is going to be jam-packed with tips and tricks. Don't miss it! Timestamps00:00 Intro10:27 Why use email & SMS for BFCM?14:54 How should brands look at email and sms capture during BFCM? 19:00 Amazing SMS capture case study from a beauty brand22:00 Tips & Tricks - what should I do with my flows during BFCM?27:00 Quick Tip on duplicating flows for BFCM instead of turning them on/off27:30 What flows to add for BFCM? 33:30 What should brands be doing for campaigns for BFCM42:00 How to leverage SMS during BFCM?45:58 Will SMS become the main marketing channel in the future? 50:10 BFCM crash course - what's the one thing merchants should do?54:15 Rapid Fire Questions Resources MentionedKlaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner Dan Goldstein on Twitter @goldstein_dg: https://twitter.com/Goldstein_DG ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

1
Using SMS Marketing To Skyrocket Your Ecommerce Sales 47:32

منذ 2 years47:32

47:32

With 98% of Americans owning a mobile phone, there is no doubt that SMS is the future of digital marketing. Join us live on The Ecommerce Revolution Podcast where we'll be talking to Nick Romaya, Head of Partnerships at Recart, to learn how e-commerce brands should leverage SMS marketing to skyrocket their sales. Timestamps 00:00 Intro3:54 Nick's safari in Kenya7:00 Nick's entrepreneurship9:50 Differences between email & SMS marketing12:30 Where does SMS excel?15:10 What to consider before jumping into SMS21:40 How to build your SMS list24:55 Popup - ask for email or sms first?27:00 Example of a brand that does only SMS marketing28:30 Strategies after SMS popup is setup?33:00 What makes Recart different?36:50 SMS Compliance39:50 Tips for someone coming into e-commerce44:00 Rapid fire questions Referencesrecart.com calvinklein.us/en ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

1
How to Leverage TikTok to Grow Your Ecommerce Sales 41:50

منذ 2 years41:50

41:50

TikTok continues to be a driving force in today's digital marketing landscape, even for e-commerce brands. In today's episode of The E-commerce Revolution Podcast, we speak with Lauren Schwartz, a designer from Southern California who has worked within the e-commerce industry for over 15 years. Lauren will be explaining how brands can leverage TikTok to grow their e-commerce traffic and sales. This episode is sure to be filled with great insight and amazing tips. Topic includes: 00:00 Intro 4:10 What should businesses understand about creative driving revenue? 7:40 Brands need to understand where their customers are so they know where to focus. 9:05 Tiktok Security and Privacy 11:12 What makes TikTok so much more appealing than their competition? 13:40 How should e-commerce businesses be leveraging TikTok to generate traffic and sales? 16:30 What tips can you provide to help me get started? 19:45 Social commerce and how it works 21:20 When do brands start TikTok BFCM initiatives? 24:05 TikTok trends for BFCM - be ontop of it 26:00 Shopify + Tiktok 28:15 Brands that are crushing it on TikTok 29:40 One important piece of advice would you provide them with that would help kick their new e-commerce venture into high gear? 32:40 Older generation does not like to be on cam, younger does 33:00 Takeaway from podcast Resources Mentioned: SKU Agency: https://www.skuagency.com/ Klaviyo: https://www.klaviyo.com/ The Loft 325: https://theloft325.com/ HG Performance Creative: https://www.hgperformancecreative.com/ Dr. Squatch: https://drsquatch.com/ ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

1
How AI Can Boost Email & SMS Conversions 58:44

منذ 2 years58:44

58:44

AI is all around us. It allows us to order products, open the doors in our homes and so much more. Why not use it in email and SMS marketing efforts? In the 21st episode of The Ecommerce Revolution Live Video Podcast, we'll be speaking to Sharif Dhanani. He is the Co-founder and CEO of Apteo, an A.I.-powered platform, which helps e-commerce businesses drive sales through personalized marketing campaigns and in-store experiences. Shanif will be breaking down how AI can help boost email and SMS conversions and ultimately grow your sales. This is sure to be a cutting-edge discussion! Topics include: 00:00 - Intro12:50 - What is AI? 13:40 - What Apteo does15:10 - How does AI help build relationships? 15:25 - Why is retention important? 16:05 - Nameless brands, why tell a story? 19:00 - How is AI playing a role in the future? 21:05 - Collecting data24:30 - What are Apteo customers making in revenue?25:05 - Predictive analytics in Apteo26:35 - What is machine learning?31:10 - How to integrate Apteo with Klaviyo32:45 - How does Apteo interact with Klaviyo? How Apteo create segments35:30 - How to leverage Apteo data in Klaviyo39:00 - Apteo and SMS48:20 - One piece of advice for ecommerce entrepreneurs Resources Mentioned:Klaviyo: https://www.klaviyo.com/Apteo: https://www.apteo.co/ ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

1
Using Analytics To Get The Most Out Of Your Email & SMS Marketing 50:38

منذ 2 years50:38

50:38

This marks the 20th episode of The E-commerce Revolution Podcast and to celebrate we are going live on LinkedIn & Facebook! Join us for an in-depth discussion with Mark Miano, EVP of Sales at Glew.io , the business intelligence software built for e-commerce companies. Mark will break down how to get the most out of your analytics to drive more sales through email and SMS marketing. This is sure to be an eye-opening discussion. Topics include: 00:00 - Intro 13:45 - Know your numbers 14:40 - Top KPIs 19:10 - KPIs specific to email & SMS 21:30 - SMS KPIs in Glew 23:00 - What to do when someone responds to SMS marketing using Gorgias 26:30 - How many people are using SMS marketing 27:30 - Glew aggregates data from all channels 31:12 - How does Glew Segment? 33:45 - Glew and returned orders 34:50 - How many times customers use discount codes 36:00 - 1 Tip for someone starting e-com 38:10 - 3 pillars of e-com 39:50 - Rapid fire questions Resources Mentioned: SKU Agency: https://www.skuagency.com/ Klaviyo: https://www.klaviyo.com/ Glew: https://www.glew.io/ ////////////////////////////////////////// Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen! 📅 Book Your Email & SMS Assessment Today! 📅 https://meetings.hubspot.com/ramin-ramhormozi This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

1
Ep 19 Paid Advertising Strategies for E-commerce Brands with Leo Ebbert - Founder of Exact Click Digital 1:00:43

منذ 3 years1:00:43

1:00:43

Are you overwhelmed by creating a paid advertising strategy? You’re not alone. It’s essential to really get to know and understand your target audience to be able to effectively create a strategy that works. Oftentimes, this is best left up to the experts like Exact Click Digital, who we are speaking with on this episode. In this episode, Ramin Ramhormozi and Leo Ebbert discuss paid advertising strategies for e-commerce brands. They discuss what to take into account to determine profitability and the importance of focusing on profitability and not just revenue. They also discuss segmenting, testing, and more. Topics Include: Retargeting on Google & Facebook Using Bing for a target demographic What to take into account for profitability Focusing on profitability vs. revenue Blended traffic mistakes Segmenting done right (and wrong) Why your prospects can’t hear you The magic ROAS number Testing that sets you free The future of advertising And other topics... Leo Ebbert is the founder of Exact Click Digital, which runs paid ads on Google, Facebook, Bing, and Amazon for e-commerce brands. Their specialty is high AOV stores with a target Return on Ad Spend of 6-12x. Resources Mentioned: Exact Click Digital: https://exactclickdigital.com/ LinkedIn: https://www.linkedin.com/in/leo-ebbert-170a256/ True Classic Tees: https://trueclassictees.com/ Revtown Jeans: https://www.revtownusa.com/ Be sure to check out episode 18 TITLE. SKU Agency specializes in email, SMS, and mobile push marketing services. If your company is focused on the direct-to-consumer segment, is driving significant top-of-the-funnel revenue through SEO, social or paid ads, and wants email and SMS to drive more revenue, then book a call . We’ll run a free opportunity audit worth $850 on your website to identify how much revenue you may be leaving on the table and could recoup through these powerful owned marketing channels. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

1
Ep 18 How to Effectively Use Email and SMS Capture Pop-Ups to Grow Your Customer Lists with Csaba Zajdo 59:27

منذ 3 years59:27

59:27

Website pop-ups are so popular because they’re still the most effective way to capture leads. When you create meaningful and relevant pop-ups that show the right message to the right people at the right moment, your conversion rates could top 40%. Website pop-ups are more reliable for keeping in touch with your visitors, especially when you capture their SMS numbers for direct marketing. In this episode, Ramin Ramhormozi and Csaba Zajdo talk about effectively using email and SMS capture pop-ups to grow your customer lists. Despite popular belief, pop-ups don’t impact your site speed. In the same way as your email marketing, your pop-ups should be personal and highly-targeted pop-ups for maximum engagement. They also talk about using A/B testing to ensure you’re finding the right message for your customers - otherwise, you risk leaving money on the table. Csaba’s best advice on ad spend? If you spend at least $100 on any ad campaign, the best ROI comes if you create a separate landing page and pop-up for that ad. Topics Include: Trojan Horse strategy - 20% conversion rate email, 15-17% conversion rate SMS The secret to high converting pop-ups Pop-ups don’t affect your site speed How often you should use A/B testing How to use re-engagement and welcome back messages Pop-ups are more reliable at keeping in touch with visitors Treat your SMS list as your VIP customers How small- and medium-sized businesses can add personalization to their websites The integrations available for Shopify and Klaviyo Why you should get into highly targeted lead generation Optimize and personalize your pop-ups for higher conversion rates on lead capture forms And other topics... Csaba Zajdo is the founder and CEO of OptiMonk. As an eCommerce veteran, Csaba has over 15 years of experience in working with eCommerce stores. His mission is to reinvent eCommerce and help stores by creating a better onsite user journey experience. Csaba is also the founder of Innonic, a startup studio, which builds world-class companies, and invests into early-stage startups. Resources Mentioned: OptiMonk: https://www.optimonk.com/?p_id=53244298 LinkedIn: https://www.linkedin.com/in/csabazajdo/ Trojan Horse Method: https://www.optimonk.com/unlock-potential-in-klaviyo-segments/ How to Collect Data Through Popups to Personalize Your Klaviyo Email & SMS Flows: https://www.optimonk.com/personalize-klaviyo-email-sms-flows Shopify Email Pop Ups & Exist Popups: https://apps.shopify.com/optimonk Be sure to check out episode 17 How to Increase Retention Rates in E-Commerce with Valentin Radu - CEO of Omniconvert: https://youtu.be/hmXbBfN3uAk SKU Agency specializes in email, SMS, and mobile push marketing services. If your company is focused on the direct-to-consumer segment, is driving significant top-of-the-funnel revenue through SEO, social or paid ads, and wants email and SMS to drive more revenue, then book a call . We’ll run a free opportunity audit worth $850 on your website to identify how much revenue you may be leaving on the table and could recoup through these powerful owned marketing channels. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

1
Ep 17 How to Increase Retention Rates in E-Commerce with Valentin Radu - Retention & CLTV Expert, CEO & Founder of Omniconvert 58:01

منذ 3 years58:01

58:01

Many e-commerce businesses find it difficult to master customer retention, and it will only get more difficult with the cookie-less future looming ahead. This is why having strategies in place to increase retention and customer lifetime value (CLTV) is so essential. In this episode, Ramin Ramhormozi and Valentine Radu discuss the importance of knowing your numbers in a cookie-less world, strategies to increase customer retention, determining your value, zero-party data, first-party data, and more. Topics Include: Customer lifetime value (CLTV) Why it’s difficult to master retention Strategies to increase customer retention Why you shouldn’t continue to discount Customer surveys What a cookie-less future looks like The importance of knowing your numbers Zero party data First party data And other topics... Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably. Resources Mentioned: Omniconvert: https://www.omniconvert.com/ Insight Timer: https://insighttimer.com/ Muse: https://choosemuse.com/ Pit Viper Sunglasses: https://www.pitviper.com/ Be sure to check out episode 16 SMS Marketing Deep Dive with Jack Binda - Strategic Account Executive at Klaviyo, SMS Whisperer. SKU Agency specializes in email, SMS, and mobile push marketing services. If your company is focused on the direct-to-consumer segment, is driving significant top-of-the-funnel revenue through SEO, social or paid ads, and wants email and SMS to drive more revenue, then book a call . We’ll run a free opportunity audit worth $850 on your website to identify how much revenue you may be leaving on the table and could recoup through these powerful owned marketing channels. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

1
Ep 16 SMS Marketing Deep Dive - Strategic Account Executive at Klaviyo, SMS Whisperer 55:09

منذ 3 years55:09

55:09

If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars. 91% of consumers would opt-in for text messages from brands, which shows the incredible power that SMS can have. Many times, businesses assume that their customers would not like receiving SMS marketing but this is obviously not true. As long as you are in compliance with a country’s guidelines, you can’t go wrong. In this episode, Ramin Ramhormozi and Jack Binda discuss the future of SMS marketing and how Klaviyo can help e-commerce businesses. They discuss the importance of providing value and incentives through SMS marketing, best practices, and what brands do SMS marketing really well. Topics Include: The future of SMS marketing SMS compliance Using email and SMS differently SMS preferred customers Email preferred customers Providing value to joining SMS Incentives Push marketing capabilities How Klaviyo differs from the competition Brands that do SMS really well Software recommended for SMS marketing Best practices for SMS Segmenting SMS campaigns And other topics... Jack Binda is the Strategic Account Executive for the SMS division at Klaviyo and has helped over 300 businesses adapt to SMS. At SKU Agency, we like to call him the SMS whisperer because he’s just that good. He was previously a guest on the show in episode 8. Resources Mentioned: Email: jack.binda@klaviyo.com LinkedIn: https://www.linkedin.com/in/jack-binda-9a973114b/ Website: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part Episode 08 with Jack Binda: https://www.skuagency.com/insider-insights-on-sms-and-email-marketing-from-klaviyos-experts/ Tapcart: https://www.tapcart.com/ Ruggable: https://ruggable.com/ ZenDesk: https://www.zendesk.com/ Recharge: https://rechargepayments.com/ HubSpot: https://www.hubspot.com/ Lululemon: https://shop.lululemon.com/ Cuts Clothing: https://www.cutsclothing.com/ Be sure to check out episode 15 SEO for E-Commerce Businesses with Pat Ahern - Partner & Growth Strategist at Intergrowth, Avid Rock Climber, Ex-Pat. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

1
Ep 15 SEO for E-Commerce Businesses with Pat Ahern - Partner & Growth Strategist at Intergrowth, Avid Rock Climber, Ex-Pat 1:28:53

منذ 3 years1:28:53

1:28:53

If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast, and we’ll hook you up with a free audit worth $850 dollars. Search engine optimization (SEO) is integral to the success of any e-commerce business. It can be an overwhelming topic due to the numerous ways SEO can be implemented. Whether you want to tackle it yourself or hire an agency to do it for you, the information in this episode will be insightful. In this episode, Ramin Ramhormozi and Pat Ahern discuss SEO, keyword research, and technical SEO. They also discuss the various forms of content that SEO can be integrated into, link-building tips, and the future of the freelance economy. Topics Include: Running a U.S. business from abroad Problem solving and strategy Search engine optimization (SEO) Keyword research Technical SEO Schema markup Bot training Content marketing Paid per click advertising (PPC) Awareness content Sales-centric content SMS & email marketing Link-building Short-form vs. long-form content Co-marketing opportunities Video SEO The freelance economy And other topics... Pat Ahern is a partner and growth strategist at Intergrowth. He breaks down SEO/content marketing concepts and strategies into laypeople’s terms to show you how to grow your business. Outside of work, Pat spends his time rock climbing, traveling, and enjoying the best IPAs he can get his hands on. Resources Mentioned: LinkedIn: https://www.linkedin.com/in/pahern/ Intergrowth: inter-growth.co Email: Pat@inter-growth.co Twitter: https://mobile.twitter.com/patahern1 Billo: https://billo.app/ HARO: https://www.helpareporter.com/ Simple Link Building Techniques: https://inter-growth.co/content-marketing/simple-link-building-techniques/ Content Marketing Playbook: https://inter-growth.co/content-marketing/playbook/ Dual Purpose Content: https://inter-growth.co/content-marketing/dual-purpose-content/ Calendly: https://calendly.com/patahern/consultation-call-sku Digital Minimalism: https://www.calnewport.com/books/digital-minimalism/ Ahrefs: https://ahrefs.com/ Semrush: https://www.semrush.com/ Arvid Nordquist: https://www.arvidnordquist.com/ Soundcloud: https://soundcloud.com/ Wealthfront: https://www.wealthfront.com/ Robinhood: https://robinhood.com/ Mobass Music: https://soundcloud.com/mobass Bulletproof: https://www.bulletproof.com/ Be sure to check out episode 14 Financials with Matthew May- Founder & VP of Marketing at Acuity, Owner of 11 Chickens. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

1
Ep 14 Financials with Matthew May- Founder & VP of Marketing at Acuity, Owner of 11 Chickens 54:18

منذ 3 years54:18

54:18

If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars. Many business owners have a fear when it comes to dealing with financials, but it’s important that all business owners know their numbers and understand the core accounting concepts. Getting over that fear begins with education on the topic and also utilizing accounting technology to make life easier. In this episode, Ramin Ramhormozi and Matthew May discuss the importance of knowing your financials, accounting tips, and the future of cryptocurrency. They also discuss the role of technology in accounting, paying internationally, and the benefits of having an accountability partner. Topics Include: Financials The importance of knowing your numbers The role of technology in accounting Building an understanding of core concepts Bookkeeping Separating business vs. personal expenses Sales tax solutions Quickbooks Online Paying internationally Cryptocurrency Accountability partners And other topics... Matthew May is the founder and VP of Marketing at Acuity. He refers to himself as an accounting translator for entrepreneurs because he helps business owners navigate tax and accounting rules. He enjoys volunteering in the Georgia technology community and serves on the board of the Atlanta Technology Angels. He is also a member of the Venture Atlanta Advisory Board. Resources Mentioned: LinkedIn: https://www.linkedin.com/in/thetechcpa/ Twitter: https://twitter.com/TheTechCPA Acuity: https://acuity.co/ , https://acuity.co/ecommerce-accounting/ Drink While You Think Podcast: https://podcasts.apple.com/us/podcast/drink-while-you-think/id1593236213 Acuity Blog on Automation Tools: https://acuity.co/best-automation-tools/ Quickbooks Online: https://quickbooks.intuit.com/ Xero: https://www.xero.com/us/ Veem: https://www.veem.com/ Entrepreneurs Organization: https://hub.eonetwork.org/ Don Francisco’s Hawaiian Hazelnut: https://www.amazon.com/Don-Franciscos-Hawaiian-Hazelnut-Flavored/dp/B06XPH2D8H/ref=nav_youraccount_switchacct?crid=635XLF4GUDF2&keywords=don+francisco+hawaiian+hazelnut+coffee&qid=1651836901&sprefix=don+fr%2Caps%2C109&sr=8-8 St: https://www.process.st/ Catching Clouds: https://www.youtube.com/c/CatchingCloudsAcademy Grubby Farms: https://grubblyfarms.com/ Shopify: https://www.skuagency.com/shopify Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part Accessible: https://accessibe.com/a/xvrysgh ReCharge: http://shopifysubscriptions.com/affiliate/1431 LimeSpot: https://www.limespot.com/partner/offer?kfl_ln=sku-agency Gorgias: https://gorgias.grsm.io/i09wqq9rx426 Sezzle: https://szzl.io/kr9i7x Route: route.com/skuagency Rewind: https://rewindio.grsm.io/backup3611 Ugurus: https://ugurus.com/ Gartner Chart: https://www.jirav.com/blog/data-analytics-maturity-models Be sure to check out episode 13 Influencer Marketing & E-commerce with Brett Bernstein - CEO of Gatsby, Avid Rock Climber. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

1
Ep 13 Influencer Marketing & E-commerce with Brett Bernstein 54:58

منذ 3 years54:58

54:58

If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast, and we’ll hook you up with a free audit worth $850 dollars. Influencer and ambassador marketing has become a popular method of marketing. But what if you could have insight into all of your customers’ social media following and reward them for spreading awareness for your brand? With this type of system, you can scale your influencer marketing with an automated process that is easy to maintain. In this episode, Ramin Ramhormozi and Brett Bernstein discuss leveraging social influencers and ambassadors to grow your e-commerce audience. They also discuss the future of influencer marketing, word-of-mouth marketing, and automated outreach. Watch this great video on how Gatsby.ai works. Topics Include: The importance of rest as an entrepreneur Social media vending machines Turning foot traffic into social media awareness Luck in entrepreneurship Scaling influencer marketing The future of influencer marketing Virtual reality Authentic influencer marketing Rewarding word of mouth marketing Affiliate programs Automated outreach Customer reviews And other topics... Brett Bernstein is the founder and CEO of Gatsby, which is an influencer platform that enables ambassador and influencer marketing automation directly within Klaviyo, Omnisend, Gorgias, and other platforms. Gatsby is an app that provides community at scale and helps you ramp up social media engagement around your brand. Resources Mentioned: Gatsby (Free 7-Day Free Trial): https:// shopify.com/gatsby Gatsby case studies: https://www.gatsby.ai/case-studies LinkedIn: https://www.linkedin.com/in/bhbern/ Gorgias: https://gorgias.grsm.io/i09wqq9rx426 Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part Shopify: https://www.skuagency.com/shopify Spotify: https://www.spotify.com Stuff You Should Know Podcast: https://podcasts.apple.com/us/podcast/stuff-you-should-know/id278981407 Up First Podcast: https://www.npr.org/podcasts/510318/up-first The Daily Podcast: https://www.nytimes.com/column/the-daily Pair of Thieves: https://pairofthieves.com/ Pop & Bottle: https://www.popandbottle.com/ Kulani Kinis: https://www.kulanikinis.com/ Almond Cow: https://almondcow.co/ Be sure to check out episode 12 Owned Marketing Channels with Sina Mobasser - Founder & COO of Tapcart This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com…

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.