What Thais Can Learn from Netflix—Part 6

Cq Leadership Consulting Bangkok

VALUING TALENT: What Thais Can Learn from Netflix—Part 6 (Series on Thai Values 4.0)

VALUING TALENT

With no hesitation and not an ounce of shame, I am going to restate my argument. The national dream of ‘Thailand 4.0’ will become a disappointing reality unless scores and scores of courageous young Thais choose to challenge some of their most deeply ingrained and tenacious values.

‘Thai-ness,’ or khwam pen thai (ความเป็นไทย), is a wonderful thing. Who can argue against the collective beauty of smiles, showing respect with a heartfelt wai (ไหว้), extending kindness to strangers, building trust through the reciprocity of bunkhun (บุญคุณ), or steering unseemly moments away from open confrontation? There’s a beauty to all that.

But ‘Thai-ness’ is a wonderful thing until it isn’t.

I’m not trying to insult anyone. If you are Thai and you really care about the future of the Thai economy, you had better be ears wide open and eyes wide open on this one.

Certain deeply embedded Thai values represent a clear and present danger to our hopes of embracing innovation as a primary means of building a new economy.

Re-read that last sentence.

To refuse to adapt our values—to simply stay the course—will leave us sorely disadvantaged in our economic competition with other countries. Stay right where we are culturally, and we will stay right where we are economically. There are just too many values cluttering the pathway to explosive, creative innovation.

We need ‘Thai Values 4.0,’ a revamped and refreshed version of traditional values that looks to the future without rejecting the past.

I am not dictating those values. That would be unbearably presumptuous. But I AM calling attention to values and behaviors that are getting in the way.
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