Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
WHAT'S A WOMAN FOR? Fans of Naomi Alderman’s The Power will appreciate these ambitious political novels about women defying restrictions. Sophie Mackintosh’s The Water Cure centres on three women raised in total isolation and the men who come to find them. Leni Zumas’s Red Clocks sees four women drawn together in resistance in an imagined America where abortion is illegal and a new law grants property rights to every embryo. Vote for The Water Cure by Sophie Mackintosh in the First Book Award.
WHAT'S A WOMAN FOR? Fans of Naomi Alderman’s The Power will appreciate these ambitious political novels about women defying restrictions. Sophie Mackintosh’s The Water Cure centres on three women raised in total isolation and the men who come to find them. Leni Zumas’s Red Clocks sees four women drawn together in resistance in an imagined America where abortion is illegal and a new law grants property rights to every embryo. Vote for The Water Cure by Sophie Mackintosh in the First Book Award.
GREAT WOMEN OF SCOTLAND In histories written by men, good women have rarely been given much credit. In Scotland, there’s a growing urge to redress the balance and, with her new collection Quines, Gerda Stevenson has produced a very necessary corrective. These unforgettable poems recognise the salt sellers, the fish-gutters, scientists and politicians who have made such a key contribution to Scotland’s history. Chaired by Jackie McGlone. Part of our Scottish Ideas series of events.…
EXPLOSIVE FICTION Meet two new writers whose debuts are turning heads. Guy Gunaratne’s In Our Mad and Furious City follows three young men in a London estate where riots are spreading after the killing of a British soldier. Imran Mahmood has spent his career as a barrister and he puts his experience to electric use in You Don’t Know Me, a courtroom drama which places the reader in the position of the jury.…
ELIMINATING GENDER INEQUALITY As deputy leader of the Liberal Democrats and a former Government minister, Jo Swinson has seen all too clearly how power can be concentrated in the hands of men right across the business, cultural and political spectrum. Equal Power is the East Dunbartonshire MP’s call to arms; a practical and optimistic guide to what we can all do to make society truly gender equal, and she shares her ideas today. Part of our Politics for Change series of events.…
BLACK BLOSSOM OF MOURNING The exceptional emotional breadth of British poetry is on display in this event featuring Sean Borodale and Ruth Padel. Borodale, described by Carol Ann Duffy as ‘the most exciting new poet I’ve read since Alice Oswald’, brings Asylum, a new collection that nods to the Underworld. Prize-winning poet Padel presents Emerald, a beautiful elegy for her mother, who died at the age of 97.…
CROSSING CONTINENTS Donal Ryan's novels are a thrilling journey into the psyche of everyday Irish folk, but From a Low and Quiet Sea departs from his previous three books by extending its setting beyond rural Ireland into war-torn Syria. Kamila Shamsie’s highly praised Home Fire is another transnational novel, a contemporary take on the Antigone myth, looking at why people become radicalised in the modern world.…
JUST GOOD FRIENDS Two coming-of-age tales come under the microscope in this event. Shahad Al Rawi’s poignant debut The Baghdad Clock takes us back to 1991 with the Iraqi capital under fire as two girls bond against the backdrop of military bombardment. Michael Donkor’s moving and unexpectedly funny debut novel Hold, switches between Ghana and Britain as a wayward girl finds kinship with a sensible teenager.…
THE BARE BONES Few people are as familiar with death as Professor Sue Black. As a forensic anthropologist she sees it in the form of human remains; at scenes of murder, at burial sites and in her lab. Black’s astonishing book, All That Remains, offers fascinating insights into mortality and the value of forensic science. Today she compares notes with crimewriter Val McDermid.…
SAVE THE FUTURE It seems as if people have been trying to save the rainforests for a very long time. And while approximately half of their area has been effectively destroyed, it’s not too late to do the right thing by the other 50%. After all, it’s only the future of the planet that’s at stake. Environmental campaigner and author of Rainforest Tony Juniper has some answers about what can still be done. Part of our Our Planet and Us series of events.…
LIVING AFTER SURVIVING How to Survive a Plague is David France’s history of the fight against AIDS, the disease caused by HIV that has killed over 35 million people worldwide. Described as ‘subtle and searing', it won the Baillie Gifford Prize last year. Now the Book Festival and the Prize have commissioned France to write a new chapter, responding to what he’s learned since his book was published. Today, he presents that follow-up. Chaired by Steven Gale. Part of our Mind and Body series of events.…
NORWAY'S TOP PRIZE-WINNING NOVELIST One of Norway’s most celebrated contemporary writers joins us with his latest novel, T Singer. Set in the small Norwegian town of Notodden, Dag Solstad's story is a heartbreaking account of love and loneliness, which lays bare the existential questions of life in the author’s bleakly comic style. Solstad is the only author to have won the Norwegian Critics Prize three times – come and discover why. Supported by the Hawthornden Literary Retreat…
THE RUINS OF EMPIRE Race and class have shaped the world of MOBO award-winning hip hop artist, poet and political commentator Akala. In Natives, his searing polemic on race in the UK, he considers his own experiences in both childhood and as an adult, and connects them to the social, political and historical context that have led us to where we are now. Part of our Freedom and Equality series of events.…
MEMENTO MORI ‘Remember you will die’, said the slave to the Roman general. Richard Holloway’s new book, Waiting for the Last Bus, is a reflection on the final curtain we must all face. Thoughtful, engaging and often quietly moving, it’s a manual for dying elegantly and a plea to make the best of the days we have left. Join the good Reverend for a lighthearted look at death, and the lives we live before it. Chaired by Jane Fowler.…
THE ECONOMICS OF LIBERTY Former Greek Finance Minister Yanis Varoufakis has written several influential books and has co-founded ‘DiEM25’, a pan-European progressive movement which will be competing in next year’s European parliament elections. Adults in the Room was described as ‘one of the greatest political memoirs of all time’, while Talking to My Daughter About the Economy is a lightning-quick account of how capitalism works and how it fails. He discusses his ideas on democracy, liberty, internationalism and radical Europeanism with Shami Chakrabarti, Labour peer and former director of Liberty. Part of our Killing Democracy? series of events.…
Britain's biggest author, David Walliams, brings his unique sense of humour to the Book Festival as he shares with you his latest hilarious bestseller, Bad Dad. Be inspired to get writing your own funny stories as David explains how he became the fastest growing children's author in the UK. Author and BBC Radio 4's Zeb Soanes joins David on stage to tease out his best tales.…
As a School Role Model for the charity Stonewall, Juno Dawson is well versed in communicating the nitty gritty to young adults. She returns to the Festival with her razor sharp novel about one young girl's rise from the lows of heroin addiction. A gripping and edgy portrait of addiction and tackling demons, Clean is an important and clever book. Juno discusses it today in her characteristic open and honest style.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.