Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Matty & Andy discuss the best bets for the Week 13 games across the NFL. Also Andy's delicious Sandwich Game of the Week and your Moneyline Matty picks!
Matty & Andy discuss the best bets for the Week 13 games across the NFL. Also Andy's delicious Sandwich Game of the Week and your Moneyline Matty picks!
Matty & Andy take a deep dive into Super Bowl LVII. They talk point spreads, Super Bowl trivia and chat with Billy from Ft Lauderdale about the best props to get down on this weekend.
Matty & Andy dive into the spreads and give you their free picks for Conference Championship Weekend in the NFL. Plus a Moneyline Matty pick (or two) and the Top 5 reasons that the Conference Championships are better than the Super Bowl
Matty & Andy dive into the spreads and give you their free picks for Divisional Playoff Weekend in the NFL. Plus a couple Moneyline Matty picks & the Top 5 most ridiculous and bad beats in sports betting history
Matty & Andy dive into the spreads and give you their free picks for Wildcard Weekend in the NFL. Plus a couple Moneyline Matty picks and the Top 5 strangest things found in Wisconsin's Portage River
Matty & Andy dive into the spreads and give you their free picks for this week's marquee games across the NFL for Week 18. Plus a primetime Moneyline Matty pick and the Top 5 times that a team's medical staff saved a player's life.
Matty & Andy dive into the spreads and give you their free picks for this week's marquee games across the NFL for Week 17. Also, Andy's sandwich game of the week, a Moneyline Matty Pick, and the Top 5 regrets Aaron Rodgers has for 2022
Matty & Andy dive into the spreads and give you their free picks for this week's marquee games across the NFL for Week 15. Also, Andy's sandwich game of the week, a Moneyline Matty Pick, and the Top 5 lesser known things that Matt Ryan shit the bed on.
Matty & Andy dive into the spreads and give you their free picks for this week's marquee games across the NFL for Week 15. Also, Andy's sandwich game of the week, a Moneyline Matty Pick, and the Top 5 new NFL awards
Matty & Andy dive into the spreads and give you their free picks for this week's marquee games across the NFL for Week 13. Also, Andy's sandwich game of the week, a Moneyline Matty Pick, and the Top 5 things Deshaun Watson was up to while serving his suspension.
Matty & Andy dive into the point spreads and give you their free picks for the NFL's Thanksgiving Thursday games. Also, a +375 Moneyline Matty Pick, and the Top 5 things that we're thankful for!
Matty & Andy dive into the spreads and give you their free picks for this week's marquee games across the NFL for Week 10. Also, Andy's sandwich game of the week, a Moneyline Matty Pick, and the Top 5 things people overheard Tom Brady say in Germany
Matty & Andy dive into the spreads and give you their free picks for this week's marquee games across the NFL for Week 9. Also, Andy's sandwich game of the week, a few Moneyline Matty Picks, and the Top 5 ways the NFL and Washington DC would be better off if Dan Snyder no longer owned the Washington Commanders.…
Matty & Andy dive into the spreads and give you free picks for this week's marquee games across the NFL for Week 8. Also, Andy's sandwich game of the week, a Moneyline Matty Pick, and the Top 5 failed Washington Commanders fan promotions.
Matty & Andy dive into the spreads and give you free picks for this week's marquee games across the NFL for Week 7. Also, Andy's sandwich game of the week, a Moneyline Matty Pick, and the Top 5 pieces of dirt that Dan Snyder has on other NFL owners and Roger Goodell
Matty & Andy dive into the spreads and give you free picks for this week's marquee games across the NFL for Week 5. Also, Andy's sandwich game of the week, a Moneyline Matty Pick, and the Top 5 surprises left on the Hershel Walker senate campaign
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.