Podcast S5E122: Robin Gaster - The secret ways that Amazon innovates

Idea to Value - Creativity and Innovation with Nick Skillicorn

In this episode of the Idea to Value podcast, we speak with head of Incumetrics and innovation author, Robin Gaster.

See the full episode at https://wp.me/p6pllj-1Bl

#innovation #amazon #jeffbezos

We talk about the giant that is Amazon, how it manages to innovate and whether this is a sustainable model of innovation for other companies.

Topics covered in this episode:

• 00:02:00 - Why Robin thinks that Amazon is the most important innovator of our times
• 00.05:15 - The major turning points and innovations in Amazon's history (Marketplace, Prime, Logistics and AWS)
• 00:15:30 - Where his insights came from when Amazon are so secretive
• 00:17:30 - People don't realise that Amazon's retail business made a loss of $32 Billion
• 00:22:00 - The company is obsessed with growth, and serving the customer, no matter what
• 00:26:00 - How Amazon is treating their workers like robots
• 00:28:00 - When it comes to a culture of driving innovation, do the ends justify the means?
• 00:30:30 - Amazon's next big business: Healthcare

Links mentioned in this episode:

• Book: Behemoth, Amazon Rising: Power and Seduction in the Age of Amazon: https://amzn.to/2TxtWt3
• Incumetrics Innovation Analytics: https://incumetrics.com/
• Robin's website: http://www.robingaster.com
• Robin's Linkedin Profile: https://www.linkedin.com/in/robin-gaster-b58b385/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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