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Sport league sponsor retention with Jonathan Jensen
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Manage episode 292843905 series 2838213
المحتوى المقدم من Vitor Sobral Sheranne Fairley. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Vitor Sobral Sheranne Fairley أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode we chat to Jonathan Jensen from University of North Carolina at Chapel Hill about the factors that lead to sponsor retention.
We discuss the article Jonathan and co-authors David Head, Olivia Monroe, & Scott Nestler published about the topic "Investigating sport league sponsor retention: Results from a semi-parametric hazard model".
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