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تمت الإضافة منذ قبل seven عام
المحتوى المقدم من HallMark & Jess. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة HallMark & Jess أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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احب28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Home Alone 3
Manage episode 260128897 series 2164413
المحتوى المقدم من HallMark & Jess. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة HallMark & Jess أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Kevin's gone, Marv is gone, Harry is gone, Buzz is gone, but we're back with more Home Alone! We take a break from the McAllister family to...steal microchips? Wait? What is this movie? Tune in to find out!
69 حلقات
Manage episode 260128897 series 2164413
المحتوى المقدم من HallMark & Jess. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة HallMark & Jess أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Kevin's gone, Marv is gone, Harry is gone, Buzz is gone, but we're back with more Home Alone! We take a break from the McAllister family to...steal microchips? Wait? What is this movie? Tune in to find out!
69 حلقات
كل الحلقات
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HallMark & Jess
![HallMark & Jess podcast artwork](/static/images/64pixel.png)
It's the episode that Mark should have edited and put up 2 months ago! We watched the movie representation of Mark's life goals, The Christmas House! We cover the highs, the lows, and the should have beens of this charming little movie. Tune in!
It's Jess's favorite movie ever? But does Mark agree? We go back to basics with the new Lacey Chabert....classic? It's Christmas Waltz!
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HallMark & Jess
![HallMark & Jess podcast artwork](/static/images/64pixel.png)
We're back with an actually really great Christmas movie! Flip the circuit breaker, grab a pull of taffy, and listen in as we talk Five Star Christmas!
Kevin's gone, Marv is gone, Harry is gone, Buzz is gone, but we're back with more Home Alone! We take a break from the McAllister family to...steal microchips? Wait? What is this movie? Tune in to find out!
Kevin is not following CDC guidelines and is off to New York! The Wet Bandits are back, but can they all deliver a movie as good as the first? Tune in to find out!
We're on lock down, so we're going to Macaulay Culkin to figure out how to be home alone! Grab your paint cans and watch out for nails because this is war!
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HallMark & Jess
![HallMark & Jess podcast artwork](/static/images/64pixel.png)
I...just don't know what to say about this episode. I'm still not sure what happened. D3. The Mighty Ducks. Tune in. That's all I can say.
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HallMark & Jess
![HallMark & Jess podcast artwork](/static/images/64pixel.png)
The quack is back, and it's everyone's favorite of the trilogy. Well...almost everyone's. Will Jess and Mark find common ground on the best Mighty Ducks movie or will it take the power of D3 to reunite the podcast? Tune in to find out!
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HallMark & Jess
![HallMark & Jess podcast artwork](/static/images/64pixel.png)
QUACK! QUACK! QUACK! QUACK! Everyone join together in a Flying V and listen to us talk about our childhoods and possibly what hockey penalties mean. Tune in because we're talking about The Mighty Ducks, cake eaters!
There's no crying in podcasting anymore because we're back with A League of Their Own! We'll see who's team Dottie and who is team Kit, plus what do we feel really happened on that final play? Tune in!
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HallMark & Jess
![HallMark & Jess podcast artwork](/static/images/64pixel.png)
Want to know what we think about The Princess Bride? As you wish. Tune in!
We're doing that thing we do by watching That Thing You Do! It's one of Jess's favorites, but Mark has never seen it. Will it be one of his favorites as well? Tune in!
We didn't get you a present for Christmas, but it sure looks like You've Got Mail! It's everyone's mom's favorite movie, and hopefully, it will be yours too. Tune in!
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HallMark & Jess
![HallMark & Jess podcast artwork](/static/images/64pixel.png)
Awkward misunderstandings, initially being with the wrong guy, overheard conversations, dead parents, and Christmas? Are we sure this isn't a Hallmark movie? See what we think about While You Were Sleeping!
Surprise! It's a bonus episode! While Jess is away, Mark invites his friend Kevin on to talk about #ChristmasTown! What did they think? Were they a little loud at times (warning)? Can we talk about the cat? Tune in!
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.