Turning a Passion Project into a Brand With Coveteur Founder Jake Rosenberg

Beyond The Beauty with Bobbi Brown

Jake Rosenberg founded Coveteur as a passion project when he was twenty-three. His idea was simple: to photograph items that celebrities coveted. Now, Coveteur is the go-to digital hub for all things fashion, luxury, travel, lifestyle, and of course, photography. Jake has been on the Forbes 30 under 30 list, published a book, and as Bobbi says, he’s like an adopted son to her. In their conversation, Jake talks about how he started and grew his brand, what the word “brand” means to him, and the highly-photographed moment when he walked into Meghan Markle and Prince Harry’s wedding with Oprah.

Follow Jake and Coveteur on Instagram @jakerosenberg and @coveteur and visit www.coveteur.com

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