HAPPY HOUR Ep. 04: How Event Invitations Can Land You Partnerships


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Samatha Lera and Katie Burds, Account Managers at Agency H5, spend a large percentage of their day-to-day hosting creative events for their brand clients. And on today's show, they're dishing on "How Event Invitations Can Land You Partnerships"!

Samantha Lera is a proud Texan and University of Tennessee alumna, who joined Agency H5 in 2017 with her a robust knowledge of the local media landscape and social media influencer relations. Truly a jill-of-all-trades, Samantha provides support in strategic media outreach, influencer programs, social media planning, and event execution. Samantha has most recently taken up residence as the agency’s culture queen and pop-up guru, leading the accounts for several experiential clients, including Happy Place, Jack’s Pumpkin Pop-Up and Frosty’s Christmas Bar. Samantha is also a former D1 athlete and enjoys checking out Chicago’s best breweries with her close group of friends.

Katie Burds joined the Agency H5 culinary and hospitality team in early 2017, ready to take on the Midwest’s restaurant and hotel scene with a passion for food and travel. Following four years in St. Andrews, Scotland for her undergraduate degree and a teaching stint in Dubai, Katie returned to Chicago to start her career in PR. Her love of sports and entertainment has helped in the execution of several successful client events, including celebrity waiter nights, red carpet premieres and athlete-hosted charity events. In her spare time, Katie enjoys rollerblading with her friends and family along the lakefront, hunting for the city’s toughest trivia spots and is always looking for the next place to stamp her passport.

In this episode of "Happy Hour", Katie and Samantha are dishing on valuable insights such as:

  • How event invitations can land you partnerships
  • How you can land event invitations
  • How the event invitation list is created
  • Why influencers should align with event goals
  • Why they enjoy working with nano/micro vs macro influencers
  • What influencers should deliver during an event (and how quickly)
  • The etiquette behind asking for additional guests
  • Why attending events is important to a content strategy
  • The biggest secret about attending events
  • Leveraging event invitation to land brand deals

and so much more! This power-packed interview is filled to the brim with information you'll need to pull out your notebook for!

Follow along with Samantha on Instagram at https://www.instagram.com/samanthalera/

Follow along with Katie on Instagram at https://www.instagram.com/katieburds/


About "Happy Hour"

We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour”, the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with.

From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms.

Support the show (https://www.cliquish.co/showcast)

Support the show (https://www.cliquish.co/showcast)

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