Manage episode 258333123 series 2649581
Nicole Emerick the VP, Director of Social Media and Influencer Marketing at FCB Chicago is one of the original "influencer marketing pioneer", who in the early years of the industry's development founded the influencer marketing arm of global advertising agency FCB Chicago. She's worked on influencer marketing campaigns with brands like Botox, Blue Bunny, and GE Café. Before joining FCB, Nicole grew and sold a career blog, partnering with many brands along the way. Nicole is also a wife and mother, a Peloton and personal leadership junkie and loves helping marketers through transitions.
In this episode of "Happy Hour", Nicole Emerick is dishing on valuable insight such as:
- Why and how to establishing brand purpose,
- Why followers aren't a priority in her partnerships,
- Unlikely brand partnerships,
- The importance of co-creating campaigns alongside brands,
- Why brands actually aren't scary,
- Operationalizing your platforms,
- The power of search,
- Why you should think twice about building your business solely on sponsored posts,
- How to improve the chances of being found by an agency,
- Why you should think about your public relations,
and so much more! This power-packed interview is filled to the brim with information you'll need to pull out your notebook for!
Follow along with Nicole on Instagram at https://www.instagram.com/_nicoleemerick/
About "Happy Hour"
We know you love hanging out with your content creator crush every week on the When Being Cliquish is Good ShowCast. And we love it too! But now, we’re bringing you “Happy Hour” in order to share even MORE knowledge with you from the people who are behind your favorite brands...
“Happy Hour” is the podcast-only segment of When Being Cliquish is Good that dives into the expert viewpoint of those working behind the scenes of popular brands. Sitting down with these influencer marketing industry experts helps you get straight-from-the-source strategies so that you can gain the skills you need to create lasting relationships with the brands, agencies, and the partners you hope to work with.
From best practices for pitching to social trends on their radar, in each episode, our host Alle Pierce grabs the mic, turns on the charm and gets the scoop that’ll help propel your content creation business. Find each of these weekly podcast episodes on all major podcast streaming platforms.
Support the show (https://www.cliquish.co/showcast)