183. The Key Ingredients to Rock Your Year-End Giving Campaign - Caroline Fothergill

We Are For Good Podcast - The Podcast for Nonprofits

Meet Caroline. She's a Marketer on a Mission, and today she's walking us through how to build a year end campaign. The time is now! She's giving an overview of the year end campaign, then double-clicking on how to design and power one. She's giving tons of creative examples of how to engage, and she's sharing her secret sauce for connecting on social platforms: show up like a friend. Boom! If you haven't framed out your year end campaign yet, there's still time. Tune in🎧
Episode Highlights

• Caroline’s story and journey to where she is today (3:00)
• Snapshot of year-end campaign planning (4:00)
• Goal setting and calls to action for your end of year campaigns (7:00)
• Cut through the noise: how you can surprise and delight in your end of year campaign (8:30)
• Diversifying your communications channels: how you can leverage DMs, stories, and more (14:00)
• Technology you can leverage to power your campaign (15:00)
• Leveraging digital ads (20:00)
• Stewardship following your campaign (22:00)
• A powerful moment of philanthropy in Caroline’s life (25:00)
• Caroline’s One Good Thing: Marketing is an ongoing experiment. (31:00)

For more information and episode details visit: www.weareforgood.com/episode/183
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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