EP 429: How Do I Market My High End Jewelry to My Target Audience?

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

What do you do when traditional grassroots marketing isn’t working because no one in your circle can afford your high end jewelry?

If you need straightforward tips to find customers who both desire and can afford your high end products, today’s episode of Thrive by Design is for you! Learn who to get your products in front of and how.

You’ll meet Yuna - an artist with a very expensive and beautiful line of jewelry. Her relatable question is the focus of today’s episode. We look at exactly how and where she can find people who can afford her high end pieces.

We discussed…

• Get in front of people with money and discover how to open new doors and create opportunities for yourself.

• Do market research on your competitors so you can hone in on exactly who is looking for what you offer.

• Find opportunities to host trunk shows and popups at the right events and in front of the right audience. Stop wasting your time on tactics that don’t work.

• And so much more!

Ready to seriously change the way you approach marketing your high end products by focusing only on what works? Tune into Thrive by Design podcast episode #429 now!

Here are the resources mentioned in the show:

Laying The Foundation

Desiredbrandeffect.com/chapterone

Buy My Book: The Desired Brand Effect

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