Ep 427: Ask Me Anything: How Do I Market to Two Separate Jewelry Audiences?

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Ever wonder how to market to different client avatars without the overwhelm? You're not alone. Join me today on this episode of Thrive by Design as we unravel strategies to effectively market to two distinct audiences under one brand and website.

You’ll meet Angeli Yara, a talented jewelry maker juggling her stunning creations and jewelry-making classes. Her question about catering to diverse audiences sparked this episode's golden insights, applicable to any jewelry brand with multiple target groups.

We discussed…

• How to Segment Your Email List Like a Pro Discover the power of tailored content by creating separate email lists for each audience. We'll talk about the importance of list segmentation, making every customer feel uniquely valued.

• How to Craft Your Website with Precision Why it is essential to design dedicated sections for each audience and create crystal-clear subpages. Learn how clarity elevates the user experience, guiding visitors seamlessly to their desired destinations.

• How to Show Up on Instagram with Brilliance Master the art of dual profiles—one for each audience. My strategy involves creating content that resonates with both audiences and savvy cross-promotion. Build strong connections and remember clarity trumps confusion.

• How to Prioritize User Experience Invest in a pro designer with experience in personal branding. They'll ensure your website effortlessly showcases your offerings and captures your brand essence.

• And so much more!!

Want the full scoop? Tune into Thrive by Design podcast episode 427 now!

Here are the resources mentioned in the show:

Follow Angeli Yara on Instagram!

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